1. Robin Davidson____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1030 US Highway One (#311) • North Palm Beach • Florida • 33408 • (561) 651-9013 • (610) 639-6470 • DavidsonRobin7@gmail.com
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Business Development Director who builds company value through notable accomplishments in
Media, Digital Sales and Marketing with extensive experience in generating revenue for a vast range
of industries.
Expert in developing a ‘hunter’ mentality as well as a natural ability to strategically assess a
marketplace and pursue opportunities that produce significant sales growth.
I employ a unique edge knowing how to identify new business, build relationships, and sell marketing
solutions to key decision makers, leveraging my background in media with digital technology to
propel sales and exceed revenue goals.
I accomplish this through exemplary sales skills, high activity levels, and knowledge of how to reach
consumers with multi-platform marketing, event sponsorships, using traditional as well as today’s
emerging media.
Core Competencies
• Revenue growth
• Organic Account Growth
• New Business Development
• Sponsorship/Event Sales
• Multi-Media Digital Marketing
• Success in selling integrated product offerings
• Consultative Selling and Needs-based Solutions
• Develop sales targets and niche marketing to
create revenue for today’s consumer needs
• Self-driven & Goal oriented
• Exceptional Communication & Negotiating Skills
• Direct sales to ensure culture of sales success
A Career of Executive Strengths, Delivering Revenue Growth and Market Presence
Legends 100.3 FM: Palm Beach, Florida
STATION/ SALES MANAGER 2013-2014
Recruited to manage and organize the launch of a new FM station following the successful bid by
Robinson Entertainment LLC.
RESPONSIBILITIES INCLUDE:
• Compliance of all FCC rules regarding the Public File and station start-up.
• Responsible for recruiting, hiring and training sales staff as well as other station personnel.
• Prepared materials, systems, and procedures for selling on-air and digital assets.
• Oversaw initial web presence and created revenue-generating features.
• Actively market Legends 100.3 FM, introducing the new WLML to Palm Beach County’s business community.
• Work directly with major local and regional accounts, pre-selling the station during the start-up phase.
DM&S SOLUTIONS
BUSINESS DEVELOPMENT AND MANAGING DIRECTOR, 2009- PRESENT
Launched a consulting firm that provides strategy, sales and marketing services for Media, content,
retail and service organizations.
PROJECTS INCLUDE:
Media:  Millennium Radio Group - Organized sports sales efforts for Philadelphia Eagles Radio Network, ESPN
Radio Network, and local sports teams. Created and directed sales of sponsorships, events, online, social
media, and mobile … all opportunities that increased client expenditures.
 Atlantic Broadcasting, LLC - Recruited to direct this 5 station group from a crisis situation to recovery by
devising a plan and executing a sales strategy that resulted in a complete turnaround from a negative
cash flow position to positive. Pioneered the selling of on-air and digital assets

2. DM&S SOLUTIONS (Continued)
 Spanish Beisbol Productions - Directed activities for both Philadelphia Eagles Football and Philadelphia
Phillies Baseball radio networks. Recruited sellers and organized sales programs … traditional, online,
social media, mobile…all opportunities to increase revenue.
 Delmarva Broadcasting - Responsible for overseeing sales operations for multiple formats including,
contemporary Adult Hits, News/Talk/Sports, and the selling statewide marketing programs. Targeted key
accounts, created revenue through traditional and alternative multi-media platforms- digital, web, social
media, promotions, events, and customized marketing programs. The result: approximately $500K
increase in revenue in one year.
Services:  Delta-T Group - Recruited to restructure the sales effort for this “behavioral healthcare referral agency”.
The assignment was to grow the core client base.
Retail:  Hand & Stone Massage and Facial Spa - Brought in to build client base, optimize customer relationships
and services through Sales and Marketing plans.
 Web Feet Watersports - Brought into increase in store and online sales through developing sales and
social media/marketing plans for this seasonal business.
WESTWOOD ONE/METRO NETWORKS: Tri-State Area (Pennsylvania, New Jersey, and Delaware)
DIRECTOR OF SALES, 2007-2008
Recruited to restructure the region and retool the staff. Lead sales teams in 3 offices as well as revised
procedures and systems to sell content, both locally and nationally. Metro Networks distributed traffic,
weather, news, and sports content to radio, TV, cable, newspaper and the web throughout the US.
• Hired and trained the sales staff as well as re-established the company’s position in the 3 areas.
• Implemented a sales plan that increased revenue through the development of new business through traditional
and non-traditional revenue sources.
• Targeted Fortune 500 companies, creating compelling marketing programs that used content to sell annual
partnerships. The result: $2M of new business.
COMCAST: Chester County, Pennsylvania
SALES MANAGER, 2003-2007
Chosen to re-organize COMCAST’s most under-developed territory. A strategic plan for hiring, building
strong client relationships and aggressive sales efforts resulted in a steady increase of revenue.
• Produced 4 consecutive years of plus 10% increases in revenue each year.
• First local office to sell COMCAST newest alternative media products-Vehix, a new internet automotive lead
generator and Comcast On Demand.
FOX29-WTXF-TV: Philadelphia, Pennsylvania
LOCAL SALES MANAGER, 1996-2003
Initially hired to drive revenue by creating non-traditional and sports sponsorship programs.
• Grew the base revenues of the station through new station programming.
• Increased station revenues from $70M to $102M over 5 years.
PRIOR PROFESSIONAL SUCCESSES
SALES/SALES MANAGEMENT at WIFI-FM, WSNI-FM, WEGX-FM, and WBEB-FM RADIO, Philadelphia, PA
EDUCATION AND PROFESSIONAL DEVELOPMENT
GEORGE WASHINGTON UNIVERSITY/ MONTCLAIR STATE UNIVERSITY, Bachelor of Science
SANDLER SALES & SALES MANAGEMENT/ SANDLER SALES INSTITUTE, Certificate
CENTER FOR SALES STRATEGY, Customer Focused Selling & Talent Focused Management
RAB/WHARTON SCHOOL OF MANAGEMENT
References upon Request