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Chapter 1- Analysing Communication (Hartley & Bruckmann)

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Chapter 1- Analysing Communication (Hartley & Bruckmann)

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The slides cover the first chapter from "Business Communication" by Peter Hartley and Clive G. Bruckmann. The first chapter is about applying general models of communication to a specific situation. The chapter suggests that we need a combination of approaches to "capture the richness" of everyday communication.

The slides cover the first chapter from "Business Communication" by Peter Hartley and Clive G. Bruckmann. The first chapter is about applying general models of communication to a specific situation. The chapter suggests that we need a combination of approaches to "capture the richness" of everyday communication.

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Chapter 1- Analysing Communication (Hartley & Bruckmann)

  1. 1. ANALYSING COMMUNICATION Chapter #1
  2. 2. Chapter Focuses On Our Definition of Communication Our Understanding of Communication Two Contrasting Views of Communication Our understanding of what communication “is” influences how we act, and influence how we analyse situations. Hence it is important to work out what communication involves.
  3. 3. Communication and Action As human beings, we act on the basis of our perceptions and beliefs. Thus, if we have a faulty view of human communication, then we will act on that view. If we have a faulty view, then our behaviour may cause problems. PERCEPTION BELIEF how people gather information, learned within their specific culture, to inform themselves about their world, taking into account all aspects of the individual's life. tenets or convictions that people hold to be true ideal culture: the standards a society would like to embrace and live up to real culture
  4. 4. Fred’s Problem
  5. 5. Different views of communication Philip Clampit (2001) 3 Different Approaches of Communication arrow circuit dance
  6. 6. ANALYSING COMMUNICATION Define the process Interpret the meanings Action Plan
  7. 7. Case Study First Day On Job
  8. 8. Model of COMMUNICATION Process Information source Transmitter/Encoder Channel Receiver/Decoder Destination Noise Inspired from “telecommunications systems” Flow is “one way”
  9. 9. Process Model of COMMUNICATION Information source Transmitter/Encoder Channel Receiver/Decoder Destination Noise Addition of “feedback loop” Flow is “two way” Feedback
  10. 10. SYSTEMS Model of COMMUNICATION Sender (structures info in mind/CPU) Receiver (forms perception in mind/CPU) Noise Addition of “feedback loop” Flow is “two way” Medium Personal Background of receiver Personal Background of sender Message Feedback to Sender Reaction External Info Stimulation
  11. 11. Problems with Process Approach No account for social/historical factors Meaning is “given” No “negotiation” Not just “one” sender And “one” receiver Criticism of Process Model of communication
  12. 12. INTERPRETING Meanings Examine how people “come to agree” Look at how people “feel” about events In order to fully understand how people communicate, we need to understand not just the immediate background but the much broader social context and history of their relationship.
  13. 13. SUMMARY The process perspective emphasizes the way messages are constructed and delivered, and the various factors which influence how those messages are received. The interpretive perspective emphasizes the meaning which we perceive in situations. This meaning is often the result of complicated historical and cultural processes. Communication can be analyzed by Process Perspective Interpretive Perspective
  14. 14. ANALYSING COMMUNICATION Chapter #1 By : Robin Jha

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