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Social Media Marketing Jan 27 2011/robinlk.com

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Robin Le Roy-Kyle
Robin Le Roy-Kyle

Social Media Marketing: A Paradigm Shift in the Way we Communicate - Jan 2011. Presentation by RobinLK.com for Winter Park Tech - Avalon Campus, Web Design Class/Instructor: David W. Pollock.

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Social Media Marketing Robin Le Roy-Kyle Educator/Learning Facilitator. Blogger/Writer. Social Media Enthusiast RobinLK.com @RobinLeRoyKyle “ Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.” ~ Socialnomics 1/27/2011 @RobinLK.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1/27/2011 @RobinLK.com
As short as 2 years ago, someone posted these questions: Will Social Media Survive? Who will come out on top? (Posted Jan 2009) here: ,[object Object],[object Object],[object Object],Questions to Think About…. 1/27/2011 @RobinLK.com
Marketing, Turned Inside Out – Literally! ,[object Object],[object Object],[object Object],[object Object],[object Object],1/27/2011 @RobinLK.com
Evolution of Social Media via Cell Phone Technology ….. moving to ‘smart’ phones and ‘ mobile devices’ 1999 - 2006 2006 - 2008 2008 - 2009 2009 2010 circa 1970s/80s My own journey 1/27/2011 @RobinLK.com
[object Object],[object Object],1/27/2011 @RobinLK.com
facebook twitter flickr picasa blogger wordpress youtube LinkedIn LinkedIn Stumble Upon google buzz 1/27/2011 @RobinLK.com
1/27/2011 @RobinLK.com
How important is Social Media Marketing? ,[object Object],[object Object],[object Object],1/27/2011 @RobinLK.com
The Twitter / Facebook Debate ,[object Object],[object Object],[object Object],[object Object],1/27/2011 @RobinLK.com Users Facebook Twitter Log in every day 41% 27% Log in using mobile device 30% 37% Update status daily 12% 52% Purchase brands & products they ‘like’ or ‘follow’ 51% 67% Enrolled in or have graduated from college 50% 76%
Digital Trends 1/27/2011 @RobinLK.com
The Debate Continues…. ,[object Object],No matter who’s in the lead, one thing is for sure…. Social Media has changed how we do business! Social Media Revolution Refreshe d ( You Tube ) 1/27/2011 @RobinLK.com
How do we add Social Media Marketing to what we do? ,[object Object],[object Object],Other suggestions? Social Media Overload: Slow down and step in carefully http://agency323.com/2010/12/the-social-media-stretch / 1/27/2011 @RobinLK.com
My Current “Finds” Otherwise Known as …… “More to Explore”! ,[object Object],[object Object],1/27/2011 @RobinLK.com
LBM : L ocation B ased M arketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1/27/2011 @RobinLK.com
[object Object],Remember…… “ Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.” ~ Socialnomics Final Thoughts from Chris Brogan… 1/27/2011 @RobinLK.com
People with Excellent Ideas! (Resources to Explore) ,[object Object],[object Object],[object Object],[object Object],1/27/2011 @RobinLK.com
More Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1/27/2011 @RobinLK.com
[object Object],Robin Le Roy-Kyle RobinLK.com @RobinLeRoyKyle [email_address] Engaging learners through purpose and understanding, Because learning is lifelong and boring is not an option! 1/27/2011 @RobinLK.com

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  • 1. Social Media Marketing Robin Le Roy-Kyle Educator/Learning Facilitator. Blogger/Writer. Social Media Enthusiast RobinLK.com @RobinLeRoyKyle “ Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.” ~ Socialnomics 1/27/2011 @RobinLK.com
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  • 5. Evolution of Social Media via Cell Phone Technology ….. moving to ‘smart’ phones and ‘ mobile devices’ 1999 - 2006 2006 - 2008 2008 - 2009 2009 2010 circa 1970s/80s My own journey 1/27/2011 @RobinLK.com
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