p.digital | At a glance

© p.digital, 2020
p.digital | enabling digital-driven change
www.p.digital

© p.digital, 2020 22© p.digital, 2020
p.digital = value creation through…
1. …shift of existing organizations into a
new, agile and flexible Digital Mindset
based on a new Target Operating Model
2. …set-up & ramp-up of independent
Innovation Hubs,Delivery Units and
AI Factories in on- / near- or offshore
environments
3. …definition and establishment of
Platform Solutions and Digital Ecosystems
4. …design and implementation of New
Digital Products and Innovative Solutions
5. …holistic management of Transformation
Programs and rescue of Projects in Danger
cognitive services, AI
IoT – internet of things
data management
product & feature driven
software development
agile delivery
customer centricity
channels & digital commerce
platforms & marketplaces
people & structures
agile organization
mindset
p.digital at a glance | Challenge. Execute. Rise.
© 2019

© p.digital, 2020 3
Definition of a new CTO Agenda and introduction of an agile Operating Model for a Swiss insurer
 Analysis of the status quo and deduction and evaluation of specific measures to improve maturity and performance of the IT
 Definition, alignment and budget approval for initiatives in five key areas: efficiency; operational performance; organizational
excellence; target landscape / architecture; digital & innovation (test automation; agile development models; BI/AI organization)
 Development of a systematic and strategic landscape plan to reduce from currently 18 down to 4 strategic tech stacks until 2027
 Transformation Management during implementation of a new agile operating model and establishment of a test automation center
References | Overview of selected customer projects - we are happy to provide
reference contacts on request (1|3)
Transformation Management
Transition of the Group IT into a new, agile operating model for a German TOP 3 private bank
 Conception of a new agile Target Operating Model (TOM) as well as preparation and support of the transition of affected
applications and employees in the respective onshore (D), nearshore (PL & TCH) and offshore (IND) delivery units
 Management of overall program & selected Workstreams for Transition of ~ 400 Applications and ~ 700 FTEs
 Design, preparation and conduction of tailor-made SCRUM-training-package for internal staff to leverage agile competencies
 Definition and design of the interfaces to Business as well as to internal near & external offshore units in D, PL, TCH & IND
3
Foundation of a new, agile IT-Organization for a European Insurance Group
 Founding, set-up and ramp-up of a new digital delivery unit (including the establishment of a new corporate nearshore center) as
an independent company and digital delivery hub with a target size of ~ 350 FTE in Germany and Poland
 Takeover of interim management (VP Operations) as well as further cross-sectional functions (finance, purchasing, etc.)
 Program management of major digitization programs (€ 50+ million managed budget) in an agile approach
 Preparation and support of various internal and external audits on structure and processes during set-up and ramp-up

Building an Award-winning Digital Ecosystem for a European TOP 3 Facility Management Group
 Conception and development of a digital ecosystem from sensor technology (IoT) in buildings via set-up of a data cloud to the
development of a flexible, micro-service-based customer platform as a new, innovative, digital service in the real estate industry
 Evaluation and integration of selected Start-up solutions from the Proptech community into the target platform
 Coordination of the development and implementation of MVPs in collaboration with IBM Watson Garage and various Start-up’s
 Definition and set-up of future support organization and ramp-up of ecosystem as market-ready product
Conception and implementation of a CO2 certificate solution for online retailer in the DACH region
 Definition and market launch of an innovative Product Carbon Footprint (PCF) product in the European online retail market
 Accompaniment of a Moonshot idea from the early conception phase to the design, implementation and international roll-out
 Support of the internal program management, organization of internal & external workshops, preparation of decision papers
 Execution of market studies and identification as well as acquisition of retailers, shop system provider and marketplaces
 Calculation of business cases and support in setting up a new business unit within a leading energy company
Market Readiness
4
Enabling digitalization for a leading European Fitness chain by implementing a flexible API-layer
 Conception, definition and implementation of an API-layer on the core membership administration system
 Selection and management of supporting nearshore software development experts (ESP and PL)
 Integration and connection of API-layer with existing corresponding services within the legacy IT environment
 Evaluation of potential digital services for internal administration of members and on-site services in fitness centers
 Set-up of future environment to connect and integrate new features and services

Carve-out of a € 50+ million IT-Organization from the Global-IT of a SDAX-corporation
 Management of IT-Carve-out Program and following maturity program to separate and leverage complete IT-Organization from
Global-IT of a SDAX-company after acquisition by financial investor (Total volume € 50+ Million budget p.a.)
 Establishment of new Group-IT including definition of target size, depth of added value, budget, forecast and portfolio
 Interim-Management of various functions from initial set-up via take-over to support of hiring and hand-over to new internal staff
 Operational management of various sourcing contracts for IT-infrastructure services with external onshore and offshore suppliers
Operational Excellence
5
Insourcing of help desk and set-up of offshore IT operations center for a global health care company
 Design of a worldwide support model for the internalisation of the 1st Level Support and establishment of an IT Operations center
 Development of a multi-language support concept including real-time cognitive translation bot service in ServiceNow
 Elaboration of a service concept (total: 50+ staff / 24/7 service) including location profiles, evaluation of possible office locations,
definition of service times and support processes, recommendations and preparation of a decision paper for short-list locations
such as Bangalore (IND), Budapest (HUN), Poznan (POL), Shanghai (CHN), Tunis (TUN), St. Petersburg (RUS) and Yauco (CRC)
Definition of a data-strategy and initial set-up of core BI-team for Europes largest car dealer network
 Evaluation of Status-Quo within cross-unit workshop-series with Management and international BI-staff of the IT Organization
 Definition of a strategic target picture for 2022 and derivation of a gap-analysis between status-quo and target picture
 Identification of value-added starting points within and outside the group
 Elaboration of BI Strategy across all functional BI-units and definition of target customer units and their need for BI solutions
 Derivation of possible needs of identified customer groups and mapping of potential PoCs to build-up the team’s reputation

End-to-end | We help to set-up, ramp-up or rescue your individual transformation
journey by either get it „up & running“ or „back on track“
Management of highly complex transformation programs with modular end-to-end approach
TARGET OPERATING MODEL (TOM)
Technology
& Solutions
Customer &
Channel Mix
People &
Structures
Data &
Analytics
Portfolio &
Services
Org. &
Culture
Business
Model
ChangeMindset
FRAMEWORK
Customer
Process
Technology
Organization
Discovery
WHERE WE ARE. WHO WE ARE.
BERLIN
Academy
TRANSITION
Lab
Factory
Transformation
Organization|People|Structure|Tech
Ecosystem
Rescue(“backontrack”)
TRANSFORMATION MANAGEMENT
WHAT WE DO.
Company building
i.e. set-up & ramp-up of completely
new (agile) organizations
(“greenfield”)
Transformation
of existing organizations into newly
defined agile TOM
(“same but different”)
Rescue
of already running transformation
programs (“back on track”)
…SINCE 2010
20+
EXPERTS

Framework | Successful Transformation of an organization equals a highly
complex journey with an individual route & schedule plan on a multi-line pathway
Transformation journey
people & structures
data & analytics
customer & channel mix
technology & solutions
Taking channels & digital commerce line ensures
improving performance of transactional business and
establishment of a customer centric channel mix for
Sales and Services. It gets most external attention.
As probably being the most crucial feeder line for
successful transformation, data & analytics crosses
important touchpoints such as „Master Data Mgmt.“,
„Data Harmonization“ or „Predictive Analytics“.
The solutions & technology line is the lifeeline of your
digital transformation journey. Transportation is
provided on either classic or agile methodologies. It
requires deep involvement of all passengers travelling.
This line describes actions related to team and
organization. Starting with increasing understanding
and willingness of employees and stakeholders –
ending up with establishing required structures.
TECHNOLOGY
design
thinking
user experience
based solutions
data driven
solutions
(agile) software
development
& maintenance
time-to-market
digital
mindset
customer
centricity
agile & flexible
organization
analytics
DIGITAL
TRANSFORMATION
discovery
workshops
PROCESS
CUSTOMER
TRANSFORMATION

Product or
feature team
Target Operating Model | Shift towards innovative, fast, flexible delivery of digital
products requires a new, agile culture, portfolio & business model
Organizational Change
Product defining roles
 Product Owner contributing business /
industry knowledge and feature guidelines
 (Proxy) Product Owner aligns with Product
Management on theme level direction
Delivery
 Teams staffed with internal and external
resources – on-site and/or near-/(off-)shore
 Teams include resources from Foundational
IT to bridge entities – e.g. API-development
Interfaces to other teams and/or functions
 Ensure alignment with overarching functions
(e.g. Architecture, Security, Legal etc.)
 Ensure and optimize agile way of working
(e.g. daily huddles, retrospectives etc.)Squad
Product Technology
Progr. Mgr. Architect
Security
Sr. Engineer(Proxy) PO
UX Designer
Analyst
Engineer
Engineer
Ops Spec.
Integr. Mgr.
Auto. Testing
Agile Coach
Management Culture & Talent
Strategy &
Standards
Architecture
AutomatedTesting
Security
Delivery
Support Functions
Product
Integration
Tribe „…“Tribe „A“ Tribe „B“
Squad
Squad
Squad
Squad
Squad
Squad
Squad
Squad
Squad
(UX/UI) Designer
(Sr.) Engineer
Front-/Backend Specialist
API-Specialists
Operations (DevOps-Specialists)
…
(Proxy) Product Owner
(Sr.) Analyst
Framework (e.g. Spotify-Model)

 Flexible office
 Flexible working time
 Flexible work locations
 Networking people
 Self-governing teams
 Shared information / data
 Self directed work
 Direction through feedback
 Democratic decision making
 Strategic planning
 Conveying visions
 Moderation of Human Networks
 Coaching, Mentoring and Servant Leadership
 Trust based
 Transparency
 Value & Innovation
 Group-identification
Mindset | Transformation of technology and structure only is not sufficient –
sustainable change requires new working behaviours within the whole organization
Discover change
ENVIRONMENT
COLLABORATION
RESPONSIBILITY
LEADERSHIP
CULTURE
Be ready
to change!

Transition | Target oriented selection and set-up of core digital delivery model(s)
based on knowledge in how to combine and leverage their output(s)
Core delivery models
 Delivery Models
1. Academy
e.g. Internal Cognitive Service Team, Bot-Factory
2. Lab
e.g. Think Tank, Start-up Incubator, Innovation Lab
3. Factory
e.g. On- / Near- / Offshore Center, Agile Delivery Hub(s)
4. Digital Ecosystem
e.g. Cloud-based toolbox and/or platform combining internal
and external resources incl. 3rd party provider (e.g. Tech-
companies, Start-up’s etc.), products and/or services in a
marketplace-like model based on easy data exchange in all
directions via open API
LAB
ECOSYSTEM
FACTORY
ACADEMY

Academy | Training of internal capabilities for the development of bespoke
cognitive services and support to set-up your own internal cognitive team
Structured approach to educate internal staff in the technology of tomorrow
AI
ACADEMY
 YOU: Know-how of business and processes, access to
data and willingness to create valuable, customer-
centric cognitive services with skilled INTERNAL staff
 p.digital: Expertise on how to (quickly) set-up and ramp-
up an organization being able to deliver value creating
Bots, Cognitive Services and AI Solutions

understand
Definepointof view
observe
Findideas
Prototype
Test
Understand the challenge.
Gather information on
requirements, stakeholders
and limitations
Observe the users.
Develop empathy for the
current situation and
behavior of the user
Develop a Point of View.
Connect the challenge with
user empathy
Ideate.
(Brainstorming)
(Rapid)
Prototyping
Test if the desired
state is reached
Lab | Creation of a continuous „inside-out“ innovation process and establishment
of a corresponding organizational framework – e.g. a corporate innovation lab
Establishment of a „Design-Thinking“-based innovation lab
12

Factory | Development of bespoke customer-specific platform solutions on cloud-
based, open microservice architecture with easy integration of 3rd party services
Microservice architecture as technological baseline for flexible platform solutions
customer
portal
Layer 1
User Interface
(Customer Portal)
Owner: XYZ
Layer 2
Service Platform
Owner: XYZ
Service Cluster
Owner:
3rd Party or XYZ
Layer 3
(Micro) Services
Owner:
3rd Party or XYZ
 Individually configurable customer portal
based on „homepage toolbox“ logic
 Toolbox including white-label option
 Standard- as well as fee-based services
 Platform and portal (i.e. source code etc.)
fully owned to prevent vendor lock-in
(Micro) Service-based platform
customer
portal
customer
portal
API
 Market-ready third party
product or solution – i.e.
„microservice off the shelf“
 Ideas, innovation or MVPs
from garage, lab, start-up
or other source
Bespoke, user-specific interface(s)

Ecosystem | Holistic system enabling the quick and easy composition of user-
experience and value driven digital services to create a competitive advantage
Key components of a digital ecosystem
Services
MVPs
Data
PRODUCT INNOVATION
Design of innovative, customer-
centric products & services
Development of MVPs
(Minimum Viable Products)
3rd PARTY SERVICES
Existing Services
Ready to use
Up and running
Fast, value adding
CUSTOMER DATA
Base data
Transaction data
Historical data
Location, preferences etc.
TOOLBOX
Cloud-based, multi-device-ready toolbox
Quick & easy composition of user-experience / value driven services
Open and flexible, individually configurable micro service-based platform
Customer-specific configuration including (free) standard- and/or
(chargeable) „add-on“-services
ConstructorLawyerOfficialsAccount
Mgt.
AccountingTechnicianHelp DeskArchitectTenantReceptionVisitorITCateringService
Staff
Employee
(XYZ)
Employee
(Cust)
Facility
Mgt.
Ticketing
FACTORY
Dedicated agile team
(On- / Nearshore)
Platform delivery &
product integration
(front- & backend)
Cognitive services
client
systems
ERP
Customer
specific solutions

 p.digital positions itself on central position and stands in for expertise in supporting
and managing large scale (IT-) projects and digital transformation programs
 Our teams act as “wingmen” of the project- or program management and as
completely neutral instance between all project stakeholders
 Independent from technologies and/or vendors, we orchestrate the process to find
the optimum route for your individual transformation journey
 Our expertise supports fast and sustainable realization of “classic” as well as
“agile” projects
 We speak and understand the language of all parties – except technical gibberish
 Within our projects we do not separate between Business or IT neither internal nor
external staff. We understand ourselves as team of our client which is only bound
to project success
 Our aim is to ensure that the enabling prerequisites are set for all participating
parties - so all can deliver their part for success
 WE PUT THE SUCCESS OF YOUR MISSION ALWAYS ON TOP OF THE LIST
Transformation Management | As a neutral instance, we coordinate the routing
of all relevant players from end-to-end along their way through your journey
Overall program coordination
Business /
Demand
(Corporate)
IT-Organization
Soft- / Hardware-
Vendor
Implementation-
Partner
Start-up‘s /
Solution Partner

 Professional support by means of being a “Driver” or
“Challenger” regarding structure, standards, methods and/or
communication for existing large scale (red-lighted) programs
 Build-up on existing audits, reviews and/or working documents
 Conduction of a neutral, result-oriented Program- or Project-
review necessary due to:
− Strong deviation of schedule
− Significant increase of budget spent
− High level of dissatisfaction with functionality, structure and/or quality
− Missing overview on project risks
− Lack of progress reporting
− Changing framework conditions
− Missing or overworked resources
− Insufficient management of supporting external supplier etc.
 Take-over of responsibility and elaboration of result-
oriented solution scenarios including plan of action
Technical
Realization
Scenario- &
Reference approach
IT-Architecture &
Delivery-Concept
Program- & Project
Organisation (PMO)
Business Case
& Budgeting
Value proposition and
strategy to achieve it
Rescue | Next to acting as a “digital enabler”, we have special expertise in
bringing struggling mission critical transformation programs back on track
Components „Back on track“
Prioritization- &
Steering Concept

Value Proposition | The success of your digital transformation comes first and we
will take care that your journey continues after we left
What we stand for – and what not
p.rocess
Down to the engine room - we get our hands
dirty
The important thing is that it works properly in
the end
0
p.ragmatism
Solutions have to work, but do not always
need the complexity of a doctoral thesis
We see the goal and strive for
sustainable implementation –
straight forward and – if necessary –
sometimes also through the back door
p.rofessionalism
We only take on tasks for which we have the
necessary tools and relevant experience
If we do not believe in the approach, or if we lack
the necessary expertise, we say that clearly
p.eople
We do not see ourselves as external
consultants, but as team members with a
focus on generating added value
We are aware of the constraints regarding
temporary employment. Our teams consist
of selected professionals and experts in
permanent employment with either
p.digital or one of our selected partners

Your contact | Robin Prothmann (Managing Director)
Broad cross-functional experience in the transformation of corporate IT-/ Service-
Organizations and the set-up and ramp-up of fast, innovative & agile Digital Delivery Units
Languages
GERMAN
ENGLISH
FRENCH
BACKGROUND
• p.digital, Managing Partner
• 20+ years of Consulting experience,
including 10+ years within Group-IT
• former SMP | Strategy Consulting
(Partner CIO Advisory)
• KMC, PricewaterhouseCoopers,
Lufthansa, BASF
• SEP | Stanford University (USA)
• MBA | CERAM ESC Sophia Antipolis (F)
• BA | Oxford Brookes University (GB)
• Pre-Dipl. Economics | University Essen (D)
• Commercial Clerk for Industry | BASF
• Design Thinking | WHU
Project Management | GPM
SAP R/3 | SD
AREAS OF EXPERTISE
• Set-up of innovative Digital Ecosystems
and new Digital Delivery units including
Agilization and Digital Mindchange
• Management of large scale highly
complex transformation and/or mission
critical programs in danger with budgets
of € 150+ million
• Due diligence and carve-in/-out of IT-
Organizations within M&A transactions
• Customer-oriented redesign and
streamlining of platforms, workflows,
processes and interfaces including
alignment of Business and IT
• Audits and reviews of the IT structural
and processual organization
• Industry expert “Group-IT“:
Access to 100+ reference organizations,
benchmarks and best practice models of
Corporate IT-Organizations
RELEVANT EXPERIENCE (EXTRACT)
Set-up and ramp-up of new agile digital
unit for a leading European Insurance
Group (including Interim-Management)
Conception, design and implementation
of a new agile Target Operating Model
for the IT of a leading German bank
Conception, set-up, implementation and
market introduction of a new digital
ecosystem (platform and organization)
in the facility management industry
Carve-out of IT-Organization from
Global-IT of German SDAX-company
Integration of IT-Organization into main
Operations of a German bank including
adoption to new TOM
Set-up and ramp-up of corporate
nearshore and external offshore
delivery and operations centers in
Eastern Europe and Asia
Interests
travelling skiingcooking
Contact
KREFELD / BERLIN
r@p.digital
linkedin.com/in/prothmann
+49 160 18 66 003

© p.digital, 2020
Feedback | Please feel free to come back to us
in case of any comments, feedback or questions
www.p.digital
p.digital GmbH
Robin Prothmann
Managing Director
Consulting
+49 160 18 66 003
r@p.digital
Friedrichstr. 123
D - 10117 Berlin
Germany

p.digital | At a glance

Recommended

Recommended

More Related Content

Similar to p.digital | At a glance

Similar to p.digital | At a glance (20)

Recently uploaded

Recently uploaded (20)

p.digital | At a glance