6. t h e p o w e l l r e s i d e n c e
design
problem
The Powell family is busy and active
with two preteens. The family has
outgrown their current residence,
and wants a home that caters to
their busy lifestyle.
The family is looking for a creative
design that provides an oasis for
the parents, active options for
recreation, wrapped in an open
concept.
concept•
• Create a tranquility space for the parents to retreat and recharge.
• Include features that promote exercise while disguised as fun.
• Create an atmosphere with open concepts and connectivity from one space to the next.
SECTION
3 PAGE
9. “Travel-related businesses and organizations that don’t pursue this
affluent market – or don’t know how to attract boomers – are going
to face a baby-boomer wipeout as this on-the-go generation’s wave
of travelers washes over shores here and abroad.”
Clark Norton, Travel Copywriter
The Expert in Baby Boomer Travel
$1.
o c c u l u s
DESIGNPROBLEM
Cater to the boomer and their travel partner by creating an atmosphere that allows the guest(s) to unplug and unwind. Provide a luxurious
vacation experience instantaneously escorting them into vacation mode just like when they were kids flipping the switch from everyday life into
“retirement” mode.
CONCEPT
nost
algic
f
orever
youn
gfu
n
47 to
68yea
rsyoun
g
g
ratific
ation
$1.3B
$1.3B70%
$1.8T
$1T
70%
$1,302 Billion (USD) disposable
income in America
Baby Boomers control over
70% of US disposable income
Baby Boomers disposable income
equals $911 Billion
$911B
$1.8 Trillion in annual luxury
spending
$1 Trillion represents luxury
experiences
Baby Boomer travel expenditures
represent 70% of this market
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