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Google Ads - Ad Customizers Explained

Ad Customizers are one of the best features in Google Ads. This is a quick explanation on what they are and how to use them.

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Google Ads - Ad Customizers Explained

  1. 1. this is the unit.com Google Ads: Ad Customizers Explained
  2. 2. this is the unit.com Ad Customizers allow you to manage your PPC workflow more effectively
  3. 3. this is the unit.com They run from a Business Data Feed.
  4. 4. this is the unit.com Go to “Tools” and select Business Data
  5. 5. this is the unit.com Col 1 Col 2 Col 3 Col 4 Col 5 Target campaign Target ad group Target Location Target keyword Headline 1 Headline 2 Headline 3 Description 1 Description 1 Campaign_1 Ad_Group Greater London,England,United Kingdom [betting sites] Headline 1 Headline 2 Headline 3 Description 1 Description 1 Campaign_2 Ad_Group Merseyside,England,United Kingdom [horse racing betting] Headline 1 Headline 2 Headline 3 Description 1 Description 1 Campaign_3 Ad_Group Lancashire,England,United Kingdom [football accumulators] Headline 1 Headline 2 Headline 3 Description 1 Description 1 Campaign_4 Ad_Group Cumbria,England,United Kingdom [golf betting] Example: Ad Customizer Data - Sample ad customizer template
  6. 6. this is the unit.com You can target copy by Ad Group, Keyword and Location
  7. 7. this is the unit.com a) £25 Free Bet on Premier League - Run Fri, Sat, Sun and Mon. b) £25 Free Bet on Champions League - Run Tues, Wed c) £25 Free Bet on Europa League - Run Thurs d) £25 Free Bet on The Championship - Run Friday You can easily change ad copy around events such as:
  8. 8. this is the unit.com “We are experts in PPC optimisation. We can help you improve performance. Hit me up on LinkedIn to find out more.” Paddy Casey, Co-Founder, The Unit. Drop us a line

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