The document discusses the design process for various products - a CD cover, CD back, and poster - for a rock band called Flare. Through audience feedback, the designer learned that showing the band's identity on the cover and keeping the design consistent with rock music conventions was important. The CD cover was adjusted to use bold colors like yellow against dark backgrounds and not include the band's logo or images due to copyright issues. The CD back and poster were also altered based on feedback to focus more on the music and tour than the band's identity. The designer incorporated lessons around letting the music sell itself rather than relying on the band's faces.

1. How Effective is the Combination of
my Main Product and Ancillary
Texts?

2. Cover and Back
This is my CD Cover, I have designed this cover
to reflect the rebellious nature of the music and
the video. I have had to make the most
adjustments to this cover, mostly due the
original name Fallen and the logo I had created,
unfortunately shared many similarities with the
brand “Fallen Footwear” therefore I had to
change anything that had the original logo on
and edit the logo to look different. The nature of
this cover is excellent as in the video, Tom and
Lee wear their hoods up to conceal their true
identity and this cover shows none of the band
and their identity making them mysterious and
fills them with a sense of enigma as to their true
identity.
My CD back is perhaps the most least changed of the products to
begin with. I designed it to show the band members in circles,
since in my opinion I believe that the band should always be seen
at least one point on an album other-wise the person listening to
the album aren't going to know who is performing the album. This
again to some artists is considered unconventional who keep
their identity hidden, such as KISS and Slipknot. Most bands
however choose not show their faces since, unlike a groomed
pop artist such as Justin Beiber their face will not sell albums. I
then realised that as Rock group their faces do not sell an album,
especially on the rear of an album, therefore I kept the circle
feature yet altered so the track list span around.

3. Poster
My poster was perhaps the
most interesting creation as I
originally intended it to feature
the band it. However my
research and audience
feedback once again showed
the error in my way and that
most posters do not have the
band on them. Similarly it is
useful that I removed the band
since it allows the product
group to look more like a
collection and so that people
will know that this looks similar
to the album and therefore is
Flare’s tour to go with the
album.

4. How My Digi-Pak Relates to the Genre
Similar to these examples: Iron Maiden use the
The common colours associated with the yellow as their striking colour and the rest is either
Rock music genre’s are a mixture or murky black or grey. “Piece Of Mind,”
browns, greens and other dark colours with
one distinct bright colour standing out on the
page.
Judas Priest, have an entirely black background with
My CD cover uses a bright, powerful a single striking image. “British Steel”
background colour and a powerful
yellow in the centre which stands
out. Out of the albums on the right,
This Aerosmith cover is slightly unconventional to
Iron Maidens, Piece of Mind album
my theory, however it still incorporates the same
and Aerosmith’s Nine Lives stand
idea, the stand out parts are of course the red
out due there use of colour.
and orange parts with the blue being more darker
and more subtle. “Nine Lives”
This Mötley Crüe album follows the
conventional trend of having a solid black
background but has a very striking
unconventional image on the cover perhaps
one of the reasons why I didn’t choose to
incorporate an image on the cover since it is
difficult to do it effectively like this “Shout At
The Devil” album.

5. What I have Learnt from Audience
Feedback?
When I was creating my products, it was vitally important to gain
an audiences perspective on what they wanted my products to be
like, since after all they would be one who would buy the album if it
were to actually go on the sale. The audience can be very harsh;
in my case with my colour scheme (although quite late on in the
product development) saying how it didn’t look at all like the genre
I was attempting to replicate. The audience know what they want
from a product, they know if they would want that album in their
home next to their other albums and in my case originally they
obviously didn’t want to but I think with the aid from the audience
feedback that my product has evolved into a professional looking
product that would be accepted into the genre that is rock.