China Internet trends and statistics. Updated in May 2013. Get the full version here: http://ciw.me/ccii2013

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China Internet Watch .com
CIW China Internet Insights
2013
Abridged Version
China Internet news, trends and stats
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China Internet Watch
A Division of incitez
CONTENT LEVEL: Introductory
2China Internet Insights 2013

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Content
• China internet users
• China online applications
• China website statistics
3China Internet Insights 2013

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CHINA INTERNET USERS
Characteristics of China Internet users
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Overall Internet Users and Penetration Rate
111
137
210
298
384
457.3
513.1
564
8.5%
10.5%
16.0%
22.6%
28.9%
34.3%
38.3%
42.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
0
250
500
750
1000
2005 2006 2007 2008 2009 2010 2011 2012
Netizens Penetration Rate
Million
China Internet Watch
Source: CNNIC, Jan 2013
5China Internet Insights 2013

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6China Internet Insights 2013
China Will Have Nearly Twice the Number of
Internet Users as the U.S. and Japan
Source: BCG, 2012
China Internet Watch
Source: BCG, 2012

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7China Internet Insights 2013
China Internet Watch
Via Economist

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How Likely Are Non-Internet Users Go Online
17.5%
16.3% 17.0% 13.4%
17.5%
14.3%
10.2% 9.3%
65.0%
69.5%
72.9%
77.3%
0.0%
20.0%
40.0%
60.0%
80.0%
Jun-2011 Dec-2011 Jul-2011 Dec-2012
Will/Maybe Not sure Never/May Not
China Internet Watch Source: CNNIC Jan 2013
8China Internet Insights 2013

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Reasons of Not Using Internet
30
16
10
34
4
35
15
5
33
8
36
14
4
33
8
42
15
4
27
12
66
11
2
13
23
0
20
40
60
80
Know nothing about
computer
No equipment Cannot get access
to the Internet
Having no time Too old or too
young
Surely be online Maybe online Hard to say Maybe not Surely not be online
China Internet Watch Source: CNNIC, Jan 2013
%
9China Internet Insights 2013

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Mobile Internet Users and
Penetration Rate among All Netizens
50.4
117.6
233.4
302.74
355.58
419.97
24.0%
39.5%
60.8%
66.2%
69.3%
74.5%
0.0%
20.0%
40.0%
60.0%
80.0%
0
150
300
450
600
2007 2008 2009 2010 2011 2012
Mobile Internet Users Penetration Rate
Million
China Internet Watch
Source: CNNIC, Jan 2013
10China Internet Insights 2013

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Province Netizens
(Million)
Penetration
Rate
Growth of
Netizens
Ranking of
Penetration rate
Ranking of
Netizens Growth
Beijing 14.58 72.2% 5.8% 1 27
Shanghai 16.06 68.4% 5.3% 2 29
Guangdong 66.27 63.1% 5.2% 3 30
Fujian 22.8 61.3% 8.5% 4 23
Zhejiang 32.21 59.0% 5.5% 5 28
Tianjin 7.93 58.5% 10.3% 6 18
Liaoning 21.99 50.2% 5.1% 7 31
Jiangsu 39.52 50.0% 7.2% 8 25
Shanxi 15.89 44.2% 13.1% 9 13
Hainan 3.84 43.7% 13.6% 10 12
Xinjiang 9.62 43.6% 9.1% 11 21
Qinghai 2.38 41.9% 14.7% 12 9
Hebei 30.08 41.5% 15.9% 13 7
Shaanxi 15.51 41.5% 8.6% 14 22
China Internet Watch
China Internet Insights 2013

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Chongqing 11.95 40.9% 11.9% 15 16
Ningxia 2.58 40.3% 24.5% 16 1
Shandong 38.66 40.1% 6.7% 17 26
Hubei 23.09 40.1% 8.5% 18 24
Inner Mongolia 9.65 38.9% 12.9% 19 14
Jilin 10.62 38.6% 10.0% 20 20
Heilongjiang 13.29 34.7% 10.2% 21 19
Guangxi 15.86 34.2% 17.2% 22 4
Hunan 22 33.3% 13.6% 23 10
Tibet 1.01 33.3% 12.7% 24 15
Sichuan 25.62 31.8% 14.9% 25 8
Anhui 18.69 31.3% 17.9% 26 3
Gansu 7.95 31.0% 13.6% 27 11
Henan 28.56 30.4% 10.6% 28 17
Guizhou 9.91 28.6% 17.9% 29 2
Yunnan 13.21 28.5% 15.9% 30 6
Jiangxi 12.67 28.5% 16.5% 31 5
China
Internet
Watch
China Internet Insights 2013

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Average Weekly Online Time (Hours)
18.7
20.5
0.0
8.0
16.0
24.0
2011 2012
China Internet Watch Source: CNNIC, Jan 2013
13China Internet Insights 2013

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CHINA ONLINE APPLICATIONS
Top 3 online applications: IM, search engine, and online music
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China Internet Users by Applications
467.75
451.1
435.86
372.99
371.83
335.69
308.61
275.05
250.8
242.02
233.44
221.48
220.65
149.25
111.67
83.27
34.23
12.70% 10.70% 13.00%
17.10%
14.30%
3.50%
23.50%
12.60%
2.00%
24.80%
15.20%
33.20% 32.30%
3.20%
0
28.80%
-14.50% -20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
0
50
100
150
200
250
300
350
400
450
500
Total Users (Million) Penetration Rate Annual Growth
15China Internet Insights 2013
China Internet Watch Source: CNNIC, Jan 2013

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Online Shopping Users and Usage Rate
193.95
242.02
37.8%
42.9%
0.0%
12.5%
25.0%
37.5%
50.0%
0
100
200
300
400
2011 2012
Online Shopping Users Usage RateMillion
China Internet Watch
Source: CNNIC, Jan 2013
16China Internet Insights 2013

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Online Payment Users and Usage Rate
166.76
220.65
32.5%
39.1%
0.0%
10.0%
20.0%
30.0%
40.0%
0
100
200
300
400
2011 2012
Online Payment Users Usage Rate
Million
China Internet Watch
Source: CNNIC, Jan 2013
17China Internet Insights 2013

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Travel Booking Users and Usage Rate
42.07
111.67
8.2%
19.8%
0.0%
5.0%
10.0%
15.0%
20.0%
0
50
100
150
200
2011 2012
Travel Booking Users
Usage Rate
Million
China Internet Watch
Source: CNNIC Jan 2013
18China Internet Insights 2013

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Mobile Weibo Users and Usage Rate
138.9
202.4138.5%
48.2%
0.0%
12.5%
25.0%
37.5%
50.0%
0
75
150
225
300
2011 2012
Mobile Weibo Users Usage Rate
Million
19China Internet Insights 2013
China Internet Watch
Source: CNNIC, Jan 2013

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CHINA WEBSITE STATS
Top websites of online video, B2B, B2C…
20China Internet

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China Top 5 Online Video Sites
by Total Time Spent (Million Hours)
291
406
474
569
698
Tudou.com
TV.sohu.com
V.QQ.com
iQiyi.com
Youku.com
China Internet Watch
Source: ComScore Aug 2012

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Top Chinese News Portal
6.23
4.79
2.62
1.62 1.39 1.36 1.28 1.09 1.01 0.94
2.6% 2.0% 1.1% 0.7% 0.6% 0.6% 0.5% 0.5% 0.4% 0.4%
Daily Reach (Million Users) Daily Reach (% of Chinese Netizens)
Source: iResearch
China Internet Watch

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China Search Engine Market Share
Baidu
78.60%
Google
China
8%
Sogou
3.10%
Soso
1.50%
Youdao
0.30%
Others
0.90%
China Internet Watch
Source: Enfodesk

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