The Blue Ocean Map is a tool that enables employees of a business or anyone to simply map, design, execute, and monitor a Blue Ocean Strategy. The hallmarks of a Blue Ocean are extraordinary revenue with little or no competition.

1. ∞ (-): PAIN IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested Experience, Market Space, or New Category) Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Lowly differentiated and low-cost business model Highly differentiated and premium-priced/free business model (+): DELIGHT Red Ocean Plan Blue Ocean Map A Trade-off Page for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strategy Strategic Choice BLUE OCEAN Experience RED OCEAN Experience

5. RADIAL STRATEGY CANVAS FOR Blue Ocean Strategy Book vs. Blue Ocean Map Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com

6. ∞ (-): PAIN IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested Experience, Market Space, or New Category) STRATEGIC CHOICES FOR A STARTUP BUSINESS Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Lowly differentiated and low-cost business model Highly differentiated and premium-priced/free business model (+): DELIGHT BLUE OCEAN Experience RED OCEAN Experience Red Ocean Plan STARTUP