2. A short introduction to our
social media agency
• UK’s first Social Media Agency
• Ability to carry out comprehensive social media monitoring and sentiment
analysis, using our own unique optimisation tracking tools
• Experience of working with a diverse mix of global clients, to leverage the
marketing power of social media networking in multiple languages
• Mediate between brands and consumers by creating engaging and results
driven social media programmes across a range of sectors
• A founding member of the DMA Social Media Council
3. Why we like SMA
Tops 3 benefits of Social media Advertising
1. Drives ROI
Still a highly cost effective channel that is proving time and again it offers great value
2. Great companion for social media campaigns
Plays a valuable supporting role for conversational brand ambassador campaigns.
3. Uniquely targeted
Ability to find and target specific audiences
4. Types of Social Media
Advertising
Media type Channel examples Cost Benefits
Paid social media Facebook ad Media spend and • Scalability
advertising network, time • Timeliness
sponsored • Complimentary
conversation, messaging
promoted tweets
Earned social Brand Time • Trustworthy
media ambassadors in • Viral potential
forums, Q&As • Incredible
conversion rates
Brand owned Facebook group, Time • Full control of
media web site, mobile messaging
app • Longer term
approach to
buying process
11. Decision Making Process
Royal Caribbean
Objective
Raise awareness and
drive interest in the
Royal Caribbean and
their Celebrity Cruises.
Approach
Target women in their
40s and 50s who
illustrate an interest in
European culture and
premium European
travelling.
15. Principles
• Still use best practise approach to ad propositions
• A / B testing highly recommended
16. Principles
• Still use best practise approach to ad propositions
• A / B testing highly recommended
• Utilise the unique insights from click data.
17. Principles
• Still use best practise approach to ad propositions
• A / B testing highly recommended
• Utilise the unique insights from click data
• Connect with analytics to calculate ROI
18. Principles
• Still use best practise approach to ad propositions
• A / B testing highly recommended
• Utilise the unique insights from click data.
• Connect with analytics to calculate ROI
• Daily monitoring at beginning of a campaign for
lowest CPC
19. Principles
• Still use best practise approach to ad propositions
• A / B testing highly recommended
• Utilise the unique insights from click data.
• Connect with analytics to calculate ROI
• Daily monitoring at beginning of a campaign for
lowest CPC
• Find balance of overly targeted and broad profiling at
especially at beginning of campaign