6. Un Tsunami Puede viajar a 600 millas por hora en aguas profundas, puede cubrir hasta 5,000 millas marinas
7. Un Tsunami de datos Google ~ 20 petabytes de datos por dia… La producción entera de discos duros en 1995
8. Un Tsunami de conexiones IM & SMS 43 Millones x seg ~ Mail 2 Millones x seg 1 día = 10 veces mas que la población mundial
9. Un Tsunami de multimedia Videos y música digital compartida ~ 1.4k videos en Youtube + 18K canciones en P2P x segundo 1 día = 20 veces las transacciones del NASDAQ
10. Un Tsunami de aprendizaje 2010, el hogar promedio usara 1.1 terabytes de datos al mes… … o ~1,000 copias de Enciclopedia Britannica [email_address]
11. Source: Maritz Dialogue Marketing Group, March 2007 Un Tsunami de Mensajes Una persona ~ 3,000 mensajes por día … 3 mensajes por minuto
15. Que hace la Generacion “C”? Compartir Involucrarse Evangelizar torrents video musica Fotos mix mash Re-construyen Re-ordenan Personalizan blog tag rss del.icio.us Mapas Redes Wikis Comunidad Stumble
26. 41% de la GENERACION “C” usa TAGS (Marcadores ) [email_address]
27. aspartame bad bad coke black breakfast cancer cocaine coke crack diet drink fake female fizzy good half ass nasty piss poison soda suck tasty trendy women yuck yum [email_address]
Frist lets talk about Technology Innovation and what that means The cycle of innovation is defined by 3 laws Moore’s Law: every 18 months we double the capacity of microprocesors this means either double the power or half the price and/or size ( we may use this electronic brains for more than computers – Cameras, cars, ovens, etc) – Personal Example Blackberry Shugart’s law: every year we double storage capacity this means either double the amount of information you may storage or pay half the price and/or store it in a smaller form factor ( we may use this in electronics to bring computer data bases everywhere) – Personal example USB Memory – 8 Tracks/cassettes/CD/DVD/Blue Ray Metcalfe’s law: the value of a network is the square of the number of users. Bandwidth Triples Every year, more users, bigger roads to travel and chipper connections – example: in the year 2000 the cost of a 2 MB connection = $2000 plus a set up fee of $5000 today = $35 and no set up fee – Personal Example Internet Cafes The cycle of innovation never stops we have to know this and move along with it
If the car had improved like the computer has improved in the past 100 years then it would have a gas consumption of one thimble full per hundred miles, travel at 3,000,000 miles per hour, and be cheaper to replace than paying a parking ticket!
Today’s consumer receives over 3,000 marketing messages per day. (Maritz Dialogue Marketing Group, March 2007) http://www.winmarkets.com/archives/2007/03/3000_marketing_messages_per_da.html And http://www.superprofile.com/problems.html
It’s already happening. Last year, 87% of mobile customers were not online. In 2011, 80% of them will be.