Digital technologies create significant disruption. However although there are undoubted challenges and issues for many organisations facing this change, there are also opportunities. where there are challenges there are normally opportunities too.

1. Effective
publishing for
the digital age
Roger Christiansen
Marketing Development

2. Agenda
Digital –
challenge or
opportunity?
Effective
publishing in
the digital age
Ricoh’s
solutions
Summary

3. Digital - challenge or opportunity?
09/05/2014 3

4. Change in the market
09/05/2014 4
Companies need to find
ways to unlearn the
habits of the past and
test what will work in
the new environment
The Challenge of Speed,
Economist Intelligence Unit,
sponsored by Ricoh

5. Business challenges for Publishers
SALES
2015
forecast
2008
0 5000 10,000 15,000 20,000
Print eBook
Million EUR

6. Business challenges for Publishers
SALES NO
OF TITLES
new titles
530,000
2007 2011

7. Business challenges for Publishers
SALES NO
OF TITLES
NO OF
FORMATS
Global eBook
Market Share By
Retailer
Top 10 Worldwide
countries

8. Business challenges for Publishers
SALES NO
OF TITLES
NO OF
FORMATS
COSTS PROFITABILITY
Publisher
Expensive
DIGITAL
DISRUPTION
Complex

9. Digital opportunities
Publisher

10. The Evolution of the Book Industry
in Europe
09/05/2014 10
The European
book publishing
ecosystem is not
yet feeling the
same level of
pressure to switch
to digital production
There is a window of opportunity
In North America
printing of books
is “becoming an
offset-to-digital
print substitution”

11. Food for thought: Music industry
transformation
Years of disruption
& decline …
…saw first growth
in a decade
Self-publishing
Supported by
Publishers

12. The new world
09/05/2014 12

13. How Ricoh can help
09/05/2014
Publisher
Expertise
Understand
modern
publishing
solutions
Extensive
printing
& publishing
heritage
Book
PrinterDigital Print
Solutions
Multi-platform
Solutions
Extensive
printing
& publishing
heritage
Think beyond print ….

14. Effective Publishing for the
digital age
Publisher

15. Ricoh’s solutions
09/05/2014 15

16. Supply Chain Optimisation
WASTE
EFFICIENCY
ENVIRONMENTAL
IMPACT
Publisher
Traditionally 30%
of books printed
are never sold

17. Business growth
NºofBooksinInventory
Time
Minimum Offset
Run Length
Digital reprints
shorter runs
with less risk
The long tail
the end of
out of stock
Shorter time
to market
Shorter reprint
time
Cost-effective to create
more versions and
variations

18. Supply Chain Optimisation in action
09/05/2014 Version: [###] Classification: Internal Owner: [Insert name] 18
An Italian printer
can print and
deliver school
textbooks
throughout North
Italy in 4 hours
A US printer
uses Inkjet to
produce 1 to
1,500 books
cost-effectively

19. Distribute and Print
Print production
costs
40%
Print production
costs
Distribution
NAME LOGO
Customisation

20. Distribute and Print in action
09/05/2014 20
A Swedish Magazine
publisher is piloting
use of Ricoh
Technology to sell
consumer
magazines via
special unmanned
kiosks
10%
reduction in
Publishers’ costs:
everything is
printed on demand
60%
fewer emissions
of fossil
greenhouse
gases
Little or no
wastage

21. Cross Media
Publisher PUBLISHED
OPTIONS
Social
Video
Audio
eComm
XRef

22. Cross Media in action
A Dutch Magazine
uses Ricoh
Clickable Paper to
track responses to
printed adverts
A UK book printer
uses Ricoh
Clickable Paper to
provide value-
added Videos for
readers

23. Customisation
23
Publisher
New editions /
Versioning
Personalisation Marketing

24. Customisation in action
Custom
textbooks are
already a big
market in USA

25. Summary
09/05/2014 25

26. Digital print makes
short run viable &
cost-effective
Think beyond print
Think Cross Media
Summary
09/05/2014 26
New innovations can
create opportunities to
make the most of the
new world of
publishing

27. Thank you

28. Questions