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Web 2.0 and Social Media
Business in a Connected World
© McHaney and Sachs 2016
Videocasting, Screencasting, and Live Streaming
1. Used to transform video from one type to another
(usually for editing)
2. WMV or AVI for Windows Movie Maker
3. MP4 for most other editors
4. FLV or SWF for flash video editors
5. QuickTime (.mov) for Apple applications
Changing from one format to another using a software system
Video Conversion
Video conversion tools are needed to change
video formats for viewing on different platforms.
Many exist
Video Conversion Tools
http://www.freemake.com/downloads/
Excellent Free Converter
Freemake in Action
Video Editor Considerations
Video Editor Considerations (Continued)
Posting a Videocast
Like Podcasting
Posting a videocast follows the same
basic process as posting a podcast.
Web Formats (MP4 usually)
One difference is that a videocast needs
to be rendered into a viewable format
that can be shared on the Web.
Wizard
Most video editing software packages
provide a wizard to make this easier.
Different Names
Found under an option such as ʻExportʼ,
ʻCreate Movieʼ or ʻRender ʼ.
Example Hosts for Videocasts
YouTube Uploader
Video Grabbers – Getting video from YouTube or other sites for reuse (May
not always be legal. Be sure to check before copying).
Other Video Tools
Works great but watch out for the extras on installation
http://www.freemake.com/free_video_downloader
Freemake Video Downloader
• Go to YouTube or other video site (where downloads are legal). Start playing video, then
copy the URL
• Paste URL into Freemake
• Choose video type (MP4 for most instances). Convert to WMV if you are going to edit the
video in Windows Movie Maker.
• Use a higher resolution for editing, or medium or lower for faster streaming.
• Download to a known location.
Using Freemake After Installation
Using Freemake Downloader
Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu

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Chapter 4 Part B, Web 2.0 and Social Media for Business, 3rd Edition

  • 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 Videocasting, Screencasting, and Live Streaming
  • 2. 1. Used to transform video from one type to another (usually for editing) 2. WMV or AVI for Windows Movie Maker 3. MP4 for most other editors 4. FLV or SWF for flash video editors 5. QuickTime (.mov) for Apple applications Changing from one format to another using a software system Video Conversion
  • 3. Video conversion tools are needed to change video formats for viewing on different platforms. Many exist Video Conversion Tools
  • 8. Posting a Videocast Like Podcasting Posting a videocast follows the same basic process as posting a podcast. Web Formats (MP4 usually) One difference is that a videocast needs to be rendered into a viewable format that can be shared on the Web. Wizard Most video editing software packages provide a wizard to make this easier. Different Names Found under an option such as ʻExportʼ, ʻCreate Movieʼ or ʻRender ʼ.
  • 9. Example Hosts for Videocasts
  • 11. Video Grabbers – Getting video from YouTube or other sites for reuse (May not always be legal. Be sure to check before copying). Other Video Tools
  • 12. Works great but watch out for the extras on installation http://www.freemake.com/free_video_downloader Freemake Video Downloader
  • 13. • Go to YouTube or other video site (where downloads are legal). Start playing video, then copy the URL • Paste URL into Freemake • Choose video type (MP4 for most instances). Convert to WMV if you are going to edit the video in Windows Movie Maker. • Use a higher resolution for editing, or medium or lower for faster streaming. • Download to a known location. Using Freemake After Installation
  • 15. Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu