Branding is often done with companies looking inward, and that's a great place to start. You have to know who you want to be as a brand, but what does it do for others?
4. GREAT BRANDS ARE SEMANTIC
They make meaning, creating a relationship
between the emotional needs of people &
product(s)/service(s)/offering(s).
5. G IVE
Y OU NG
N I
HE E AN
N DW M
A LE
OP
PE
YOU GALVANIZE THEM
They embrace & share that meaning
with each other. And with you.
6. WE ALL
HAVE NEEDS
We need to know
who we are, to
feel acceptance &
social affiliation,
& to exercise our
identity through
creativity,
morality, etc..
8. Tap into our need to confirm our being through
social affiliation & the acceptance of others who
remind us of ourselves or who we want to be.
9. Tap into our need to act out our attributes, values,
& other defining aspects in real life through
creativity, morals, passions, philosophies, etc..
10. GREAT BRANDS HELP
US BE WHO WE WANT
TO BE, CREATE MINI
SOCIETIES TO AFFIRM
THAT IDENTITY, & HELP
US LIVE OUT OUR Adventurers
IDEAL SELVES.
Bros
s
th lete
se A
Inten
11. THANKS!
Get in touch
rohangand@gmail.com
@rohangdigital
www.linkedin.com/in/rohangandhidigitalstrategist