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Rohan Kulkarni
RED BULL
Contents
1) Origin
3) Ingredients
4) Revenue
5) Red bull circle
6) Flavors
7) Slogan
8) Strategic Expansion
9) Events
10) Extreme Sports
11) Product Trial
12) Endorsement
Red Bull is an energy drink sold by
Austrian company Red Bull GmbH,
created in 1987.
Dietrich Mateschitz (born 20 May 1944) is
an Austrian businessman who co-founded
the Red Bull energy drink company and
holds 49 percent of the company's shares.
Ingredients
Red Bull contains caffeine, taurine, B vitamins (B3, B5, B6, B12), sucrose,
and glucose.To produce Red Bull Sugar free, sugars sucrose and glucose
have been replaced by the sweeteners acesulfame K and
aspartame/sucralose.
RED BULL Revenue
This statistic presents Red Bull's global revenue from 2012 to 2015. In 2012, Red
Bull's sales amounted to about 4.93 billion euros worldwide. Red Bull was the
leading energy drink brand in the United States in 2015.
Red Bull
Same wings, expanded taste
The Red Bull Summer Edition.
The Red Bull Orange Edition.
The Red Bull Yellow Edition.
The Red Bull Red Edition.
Reasons for Increase In Sales:
1)New Product line
2)Strategic Expansion
3)Content Marketing
4)Slogan
5)Unique taste
Red Bull started the concept of energy
drinks .
Before Red Bull their were no energy
drinks .
Red Bull were influence from energy
tonics.
New Product line
Slogan
Strategic Expansion
Events
Refrigerator Units
Product Trial
Original Sport : Annual
Flugtag
“Anti-Marketing”
Marketing Communication
Sponsors for various events
Endorsing Athletes
Events
Refrigerator Units
Red Bull
Extreme Sports
Red Bull organize some sports that are
know as Extreme sports . These sports
are unique sports organized by Red bull
for the promotion.
Red Bull's international marketing
campaign targets young men mostly with
extreme sports. These range from
mountain biking, BMX, motocross,
windsurfing, snowboarding,
skateboarding, kayaking, rowing,
wakeboarding, cliff-diving, parkour,
surfing, skating, freestyle motocross,
rally, Formula 1 racing, to breakdancing.
Product Trial
One of the essential marketing
communication mix is product
trial . Whereas traditional
beverage marketers attempt to
reach the maximum number of
consumers with sampling , the
company seek to reach
consumers only in ideal usage
occasions , namely when they
feel fatigue.
Red Bull Flugtag
(German: flight day, airshow) is
an event organized by Red Bull
in which competitors attempt to
fly home-made, human-
powered flying machines, size-
limited to around 10 metres
(33 ft), weight-limited to
approximately 150 kilograms
(330 lb). The flying machines are
usually launched off a pier about
9 metres (30 ft) high into the sea
or body of water. Most
competitors enter for the
entertainment value, and the
flying machines rarely fly at all.
3 Content Marketing
Lessons From Red
Bull Media House
1) Marketing is more than a
department. It’s a responsibility of the
entire brand and every employee.
2) Content is a “core mandate” of the
business. So make sure your content is
inspired and effective.
3) Businesses need to take the concept
of the brand as a media company
literally.
Endorsing Athletes
In 2009, Red Bull added mainstream sport athletes
to its roster of endorsements, which also includes
persons involved in non-sporting activities.
• Reggie Bush, US NFL athlete announced at the
2009 Super Bowl.
• Dani Pedrosa, Marc Márquez, and John Reynolds.
Marketing :
After using its Non traditional means of advertising
, Red bull uses traditional ways of Advertising like paper
media , social networking and ads on television
Credits
1)https://marketinginsidergroup.com/content-marketing/content-marketing-lessons-red-bull-media-house/
2)https://www.google.co.in/search?q=ingredients+red+bull&client=firefox-b-
ab&biw=1366&bih=659&tbm=isch&source=lnms&sa=X&ved=0ahUKEwjLosTuytfOAhUMt48KHRR8BtwQ_AUIBygC#tbm=isch&q=r
ed+bull+can+wallpaper&imgrc=B396LT3FaJApBM%3A
3)https://en.wikipedia.org/wiki/Red_Bull
4)http://thepresentationdesigner.co.uk/5-classic-presentation-fonts/
Disclaimer
PPT on Red Bull
By Rohan Kulkarni
Email id : rohankulkk@gmail.com

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Red Bull