An easy guide of how to achieve hyper-personalisation in the Fashion Industry

1. HOW TO ACHIEVE
HYPER-PERSONALISATION
IN THE FASHION INDUSTRY
e-shot™ is one of the most straightforward,
advanced and effective email marketing tools ever.
Find out more at www.forfront.com
3 CONDUCT SPLIT TESTING
Make sure your email marketing tool allows you to
conduct split testing (also known as A/B testing). Try
different subject lines, wording or designs to ensure your
campaign gets maximum engagement & sales.
4ANALYSE AND LEARN
Find out as much as you can about your
contacts: their gender, age and interests.
1 GATHER INFORMATION
 GENDER
 INTERESTS
 AGE
 AVERAGE VALUE
2SEGMENT YOUR CONTACTS
Essential aspects to segment your contacts on:
It is essential that your email marketing tool provides
detailed reporting. Analyse what offers your contacts
are clicking on to learn even more about them. Use
that information to personalize your marketing further.
• EMAIL ANALYTICS
• PURCHASE HISTORY
• RETAIL DATA CAPTURE
• WEB SIGN-UP FORMS
• WEB TRACKING
• SURVEYS
Use the following methods: