SHAZAM : From Music Identification to Media Engagement

1. A PRESENTATION ON
“SHAZAM: FROM MUSIC
IDENTIFICATION TO MEDIA
ENGAGEMENT”
BY:
GROUP NO:3
ELECTRICAL ENGINEERING
DEPARTMENT
NIT Silchar

2. WHAT IS SHAZAM?
Music recognition service and application.
Founded in 1999
Launched in the UK in 2002

3. Chris Barton
Philip
Inghelbrecht
Dhiraj Mukharjee
Avery Wang
Four FOUNDERS

4. EUREKA MOMENT

5. EVOLUTION OF SHAZAM

6. HISTORY:
Shazam's progress accelerated with the launch of the Apple's App Store
Shazam launched on the Android platform in October 2008. The Android
app connected to Amazon's MP3 store instead of iTunes
The app launched on the Windows Mobile app store in October 2009
GetJar, an app store for Android, Blackberry and Symbian, added Shazam
in November 2010
In January 2011, Shazam and Spotify announced a partnership for iOS and
Android
While Shazam already had Facebook and Twitter share buttons, deeper
Facebook integration was released in March 2011

7. MARKETING
:
1.SHAZAM has evolved into a global solution for MUSIC and MEDIA industry by connecting
more than 250 million people, in more than 200 countries in 33 languages.
2. Enabled people to use Shazam free and unlimited just not only for music, but also for TV
shows and television advertising.This freemium version was ad supported and revenue stream
was de-emphasised here,which led to more usage and hence revenue generation through ads
and huge publicity due to open source nature.
3.To reach out the people who wanted ad-free experience, premium service was
introduced(Shazam Encore) which in turn generated revenue. Thus it maintanced a nice
balance between its open source and paid nature,both of which was a good marketing
strategy.
4. SHAZAM FOR TV
5.Partnership:Shazam boasts that it is responsible for the sale of one-in-10 music tracks in the
United States--400,000 a day--and makes money from referral fees from digital-download
retailers such as iTunes and Amazon. And, impressively, the company has successfully forged
partnerships with just about every major player in online streaming, managing to be a neutral
player while making deals with Rdio, Spotify, Beats, Deezer, and Google Play.

8. KNOWS THE
COMPETITORS:
Similar Apps
Gracenote’s
MusicID-
Stream
Play By
Yahoo
Music
SoundHound
Bing Music
ID
Sony
TrackID

9. SHAPING AND VALUE ADDITION

10. 1.USER FRIENDLY AND PLATFORM
INDEPENDENCY:
SHAZAM
iOS
Android
Symbian
Blackberry
Windows

11. 2.FOR TV
ADVERTISING

12. IMMEDIATE
ENGAGEMENT WITH
TV

13. LIVE TV
EVENT:SUPER
BOWL

14. EXPERIENCE FOR
THE OLYMPICS ON
NBC

15. PARTNERSHIP WITH CABLE
NETWORKS

16. PARTNESHIP WITH TV SHOWS

17. SHAZAM MILESTONES IN MUSIC AND TV

18. 3.CONSTANT EVOLUTION
In 2014, Shazam began working with a company called Digimarc, which scans
objects, such as a bar code or DVD case, essentially doing what a QR code does--
without the QR code. Visually Shazamming something, again, can lead the consumer
to any website on their mobile device. The digital investments with their real-world
investments-PERFECT cross-channel advertising.

19. 4. CORPORATE SOCIAL
RESPONSIBILITIES
Shazam works with the (RED) organization,
Whose goal is fighting AIDS, by donating a
portion of the profits from our (Shazam)RED App
to The Global Fund.

20. 5.FURTHER
VALUE ADDITION

21. CONCLUSION:
Thus Shazam is a revolution in the media industry due to its easy-to-use nature,accurate search results
and a perfect platform for other products to gain popularity. These are the factors which has led it to
convert from a simple idea to a billion dollar entity.

22. BIBLIOGRAPHY AND SOURCES:
1. http://www.makeuseof.com/tag/music-identification-app-king/
2. QUORA
3. GOOGLE IMAGES AND GOOGLE .
4. WIKIPEDIA
5. http://kickshuffle.com/2012/11/13/a-conversation-with-shazam-evp-of-marketing-david-jones/
6. http://www.musicbusinessworldwide.com/shazam-has-lost-25m-in-past-three-years-but-its-close-to-
120m-users/
7. http://www.adweek.com/socialtimes/soundhound-unveils-hound-voice-recognition-platform/621138
8. http://www.fastcompany.com/3020984/fast-feed/mtv-just-launched-a-shazam-competitor
9. http://www.techtimes.com/articles/81092/20150902/interview-ceo-rakesh-nigam-talks-moviequ-app-
shazam-movie-trailers.htm
10. https://www.youtube.com/watch?v=B6Gsdzc4NKo

23. THANKING YOU..