Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Product Roadmap
Oracle Eloqua
February 2016
Taha Sheikh, Group Product Manager
Oracle Confidential – Internal/Restricted/Highly Restricted 1
@sstreich #MME15

Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle OpenWorld 2014 2

Agenda
Oracle Marketing Cloud Overview
Recent Innovations
2016: The Year Ahead
1
2
3

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 4
EMAIL MOBILE SOCIAL WEB COMMERCE SALES DISPLAY PAID SOCIAL SEARCH
• APIs
• Enterprise Integrations
• App Marketplace
Open Platform
Pull together marketing apps, data
and media
Collaboration
Develop streamlined processes
for marketing teams
• Asset sharing
• Data sharing
• Cross team collaboration
• External collaboration
• Workflow & Approvals
Data & Segmentation
Identify and target audiences individually
• Contact profiles
• Custom data
• Behavioral data
• Personas
• Segmentation
• Audience Data Marketplace
• Intent and Interest Data
Reporting, Analytics &
Predictive Intelligence
Attribute revenue for marketing
• Campaign reporting
• Content reporting
• Revenue Attribution and
transaction reporting
• Look-a-like
• Lead scoring
• Audience analytics
Enterprise
A platform that marketers
love, but IT trusts
• User management and roles
• Sandboxes
• HA/DR
• Globalization
Content
Engage customers personally
• Personalization
• Message editors
• Content marketing
• Asset management
Cross-Channel Orchestration
& Campaign Management
Create consistent experience
• Campaigns and programs
• Landing Pages and Forms
• Real time response
• Audience Injection

Recent Innovations
Oracle Confidential 5

Lighter, brighter, responsive experience for Oracle Eloqua
User Experience Evolution Has Arrived!

A/B Testing to Improve Email Performance
Optimize message content
Metrics show which content
drove better results
Oracle Confidential – Restricted 7
Drive conversions
Only the best version of the
email is sent to contacts
Save time
Platform automatically tests
and sends the winning email

New Visual Clickthrough Report
Next-generation operational report allowing
marketers to quickly see the click-through
activity on tracked links in emails
• Each tracked link shows percentage of total
click-throughs on the corresponding link
• Track distinct clicks on links repeated
multiple times throughout email
• Tailor future email communications based
on the interest contacts have shown
through click activity
Oracle Confidential – Internal/Restricted/Highly Restricted

Centralized Template Management
• New template capabilities help users
create assets with defined editable
sections (to control branding, insert legal
disclaimers, etc.)
• Maintain tight control over what areas
users can modify, delete or add to.
• Enforce access and security roles for
centralized management of templates
across a distributed enterprise
9
Maintain Brand, Layout & Access Control

Security Enhancements
Apply ACE permissions to even more
assets to lock down access by user or
system group
• Dynamic Content
• Signature Rules
• Signature Layout

Marketers can preview a contact’s
lead score to validate model changes
• Preview a contact’s lead score by
launching a preview pane and
searching for a contact
• Model does not need to be active
to preview a contact’s score
• Preview up to 10 contacts at once
• Facilitates quick testing, validation
and collaboration on model
changes
Oracle Confidential – Internal/Restricted/Highly Restricted
Preview Lead Scores

DMP Partners
12
The Oracle Marketing AppCloud
Oracle Confidential -
Marketing Technology Partners
The Oracle Marketing AppCloud features the industry’s most comprehensive marketing
technology ecosystem. The AppCloud offers Oracle customers more than 430 marketing apps
and technology integrations required to extend and optimize their technology investments.

Example Use Case: Using a Data
Warehouse to Improve
Segmentation
Large, preexisting data
warehouse
with TBs of customer
data
Cloud Audience app
accesses external data
warehouse to
segment audiences in
Eloqua
Build batch or drip-style campaigns feed by
audiences from external systems
Other examples:
Push contacts into campaigns who…
• Attend an event
• Interact with external content
• Make a purchase
Cloud Audiences

Example Use Case: Trigger Offer
During a Campaign
Prospect requests a
trial from a landing
page within a
campaign
Cloud Action app
triggers internal
workflow to provision
the trial in an external
system
Trigger ‘actions’ in external systems from a
campaign
Other examples:
• Send SMS
• Register for a service
• Send print mail
• Send an invoice
• Update CRM
Cloud Actions

Example Use Case: Segment
Based on Service Contract Status
Customer’s contract
status is maintained in
an external Service
system
Cloud Decision app
controls workflow to
send a reminder email
during the month of
contract renewal
Control campaign flow based on data in
external systems
Other examples:
• Make decisions based on social activity
• Credit score (sensitive information)
• Contract Status
• Video engagement
• Event attendance
• Purchase history
• Preferred language
Cloud Decisions

Example Use Case: Next Best
Offer From Recommendation
Engine
Customer or Prospect
visits landing page or
gets sent an email
Cloud Content app
retrieves best offer for
that customer from
recommendation engine
Dynamically pull highly targeted content
from external systems
Other examples:
• Embed RSS Feeds to keep content fresh
• Pull content from enterprise CMS instead of
storing in Eloqua
• Merge customer data from an external data
warehouse into assets
Cloud Content

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
The Year Ahead
2016
Oracle Confidential 17

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
New Navigation Options Introduced
User Experience Evolution
OR

Quickly Measure Marketing Effectiveness
Analytics & Reporting

• Bespoke, in-application, operational reports and dashboards for marketers separate
from BI analytics
• Improved performance, scalability and availability
• Oracle BI custom reporting and analytics capabilities for power users
• Exposes new Analytics APIs for customers and partners to develop against, opening
up access to the data warehouse
20
Next Gen Analytics

CONTROLLED AVAILABILITY
New Dashboards

Program Canvas
Strategically leverage your data

New Program Canvas
Advanced Data
Workflows
Faster and easier to leverage
behavioral customer data

Contact Washing Machine App

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 25
• Simplified, robust, and fast CRM integration
Next Generation
CRM Integration
Q1 2016

Better complex segment performance
on larger sets of data utilizing big data
store for profile and activity data
Data & Segmentation
Identify and target audiences individually
Big Data
Segmentation

Profiler
Gain View of Prospect Behaviors,
Preferences and Attributes
Engage
Leverage Polished Marketing
Content Anywhere
Sales Tools

Sales Tools: What’s New?
Profiler
Access now via a
Chrome Extension
Engage
Utilize in Mobile and Tablet Environments
to Deliver Relevant Content

Oracle Eloqua
Sales Tools for
Google Chrome
Arm Sales reps to access Digital Body
Language and send tracked emails to entire
lists from any website.

Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016

Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016

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Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016