Progressive profiling is a technique in Eloqua that reduces form abandonment by collecting contact information over multiple steps. It allows marketers to display only a few fields initially and then show additional fields on subsequent pages. The new method in Eloqua is easier to use than the previous Cloud Connector method, as it requires no extra login and can be configured directly in forms. Marketers can specify the number of fields displayed and whether to randomize them to present contacts with new fields each time.

1. Progressive Profiling
Unleashed!
Overview of Eloqua's Progressive
Profiling Functionality
Ali Head
Consultant, Tegrita

2. What is Progressive Profiling?
• Progressive Profiling is a technique to reduce the number of
fields on a form to decrease form abandonment.
• It enables you to collect more information about a contact.
• It enables you to increase conversions.

3. Familiar with the Cloud Connector way?
• The old method using Cloud Connector was not very user
friendly.
– Required an additional login to
cloudconnectors.eloqua.com
– The user can define the fields that are asked
– The user can define any number of fields to ask

4. Meet the new version!
• The new method of Progressive Profiling from your form
configuration is much easier to use.
– No additional login
– Quick configuration settings
– You can define how many fields display
• How do I get it?
– Simple, it’s included in the form component!

5. Breaking it down..
• For progressive profiling, you can specify:
– Fields to Display: Select the number of progressive profile
fields to be shown to each contact.
– Randomize Fields: You are able to randomize progressive
profiling fields so that your contacts are always presented
with new form fields.
– Field Width: This controls the width of the field group.

6. Are there requirements?
• Does this have to be Eloqua hosted?
– For Eloqua’s functionality, yes.
• Does it cost extra?
– No, it is included with your Eloqua Subscription.
• Does this solution have limitations?
– Yes, you have to come from an Eloqua email.
• How long to implement?
– Less than 1 hour to configure the form.

7. Let’s try it out…

8. Live Demo?
• http://go.tegrita.com/ppstart

9. Thank You!
Ali Head
Consultant
Ali.h@tegrita.com
Tegrita Consulting Group
www.tegrita.com

10. Thank You!
Ali Head
Consultant
Ali.h@tegrita.com
Tegrita Consulting Group
www.tegrita.com