www.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Buwww.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Bu11
What is Marketing – DefinitionWhat is Marketing – Definition
of Marketingof Marketing
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Marketing courses (Business, Management school, Business school, Entrepreneur, Training,Marketing courses (Business, Management school, Business school, Entrepreneur, Training,
Management, Organinization, Individual, Government...) with www.SuperProfesseur.comManagement, Organinization, Individual, Government...) with www.SuperProfesseur.com
And mobile application of Super Professeur :aideetreussite.superprofesseur.com © Ronald Tintin,And mobile application of Super Professeur :aideetreussite.superprofesseur.com © Ronald Tintin,
Ronning Against CancerRonning Against Cancer

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Do good and Charity :Do good and Charity : Ronning Against Cancer is a projectRonning Against Cancer is a project
to support the fight against cancer and raise funds forto support the fight against cancer and raise funds for
the research : “Together, we can get rid of cancer”.the research : “Together, we can get rid of cancer”.
Supporter bySupporter by www.SuperProfeseur.comwww.SuperProfeseur.com andand
www.RonaldTintin.comwww.RonaldTintin.com
Ronning Against Cancer is a project to support the fight against cancer and raiseRonning Against Cancer is a project to support the fight against cancer and raise
funds for the research :funds for the research : “Together, we can get rid of cancer”. Ronald Tintin, The“Together, we can get rid of cancer”. Ronald Tintin, The
FounderFounder

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Women’s History Month 2016 (MarchWomen’s History Month 2016 (March ). Women’s History Month Theme: “Working to). Women’s History Month Theme: “Working to
Form a More Perfect Union: Honoring Women in Public Service and Government”Form a More Perfect Union: Honoring Women in Public Service and Government”
Women's History Month, in March, is an annual declared month that highlights the contributions ofWomen's History Month, in March, is an annual declared month that highlights the contributions of
women to events in history and their accomplishments throughout history and in contemporarywomen to events in history and their accomplishments throughout history and in contemporary
society.society.
Supported by Ronald Tintin, Super Professeur and Ronning Against Cancer in March 2016 .Supported by Ronald Tintin, Super Professeur and Ronning Against Cancer in March 2016 .
http://www.superprofesseur.com/49.htmhttp://www.superprofesseur.com/49.htm ll
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What is Marketing –What is Marketing –
Definition of MarketingDefinition of Marketing
I. Marketing - DefinitionI. Marketing - Definition
II. Goal of MarketingII. Goal of Marketing
III. The Importance of Marketing for theIII. The Importance of Marketing for the
Success of a BusinessSuccess of a Business

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I. Marketing – DefinitionI. Marketing – Definition
Marketing is both an Arrt and a Science.Marketing is both an Arrt and a Science.
There are many marketing definitions. The better definitions are focusedThere are many marketing definitions. The better definitions are focused
upon market orientation and the satisfaction of customer needs.upon market orientation and the satisfaction of customer needs.
MarketingMarketing is about an understanding of what customers need and value.is about an understanding of what customers need and value.
MarketingMarketing are activities of a company associated with buying and sellingare activities of a company associated with buying and selling
a product or service. It includes advertising, selling and delivering productsa product or service. It includes advertising, selling and delivering products
to people. People who work in marketing departments of companies try toto people. People who work in marketing departments of companies try to
get the attention of target audiences by using slogans, packaging design,get the attention of target audiences by using slogans, packaging design,
celebrity endorsements and general media exposure.celebrity endorsements and general media exposure.

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I. Marketing – DefinitionI. Marketing – Definition
MarketingMarketing is everything a company does to acquireis everything a company does to acquire
customers and maintain a relationship with them.customers and maintain a relationship with them.
MarketingMarketing is the social process by which individuals andis the social process by which individuals and
organizations obtain what they need and want through creatingorganizations obtain what they need and want through creating
and exchanging value with others.and exchanging value with others.
Kotler and Armstrong (2010).Kotler and Armstrong (2010).
MarketingMarketing is the process by which companies create valueis the process by which companies create value
for customers and build strong customer relationships in orderfor customers and build strong customer relationships in order
to capture value from customers in return.to capture value from customers in return.
Kotler and Armstrong (2010).Kotler and Armstrong (2010).

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I. Marketing – DefinitionI. Marketing – Definition
MarketingMarketing is the management process for identifying, anticipating andis the management process for identifying, anticipating and
satisfying customer requirements profitably.satisfying customer requirements profitably.
The official academic definition from The Chartered Institute of MarketingThe official academic definition from The Chartered Institute of Marketing
(CIM). Accessed 2012.(CIM). Accessed 2012.
This means the ideas, the brand, how you communicate, the design, printThis means the ideas, the brand, how you communicate, the design, print
process, measuring effectiveness, market research and the psychology ofprocess, measuring effectiveness, market research and the psychology of
consumer behaviour all count as part of the bigger picture of ‘marketing’. consumer behaviour all count as part of the bigger picture of ‘marketing’.
An understanding of what customers need and value, is central toAn understanding of what customers need and value, is central to
marketing.marketing.
Learning your customers' needs and how you can add value throughLearning your customers' needs and how you can add value through
marketing activities paves the way for a successful business in the longmarketing activities paves the way for a successful business in the long
termterm

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I. Marketing – DefinitionI. Marketing – Definition
MarketingMarketing is the activity, set of institutions, and processes foris the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offeringscreating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society atthat have value for customers, clients, partners, and society at
large. (Approved July 2013)large. (Approved July 2013)
American Marketing Association Board of Directors. AccessedAmerican Marketing Association Board of Directors. Accessed
2012.2012.
The enigma of marketing iThe enigma of marketing i s that it is one of man’s oldests that it is one of man’s oldest
activities and yet it is regarded as the most recent of businessactivities and yet it is regarded as the most recent of business
disciplines.disciplines.
Baker (1976)Baker (1976)

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II. Goal of MarketingII. Goal of Marketing
Since the goal of marketing is to make the product or serviceSince the goal of marketing is to make the product or service
widely known and recognized to the market, marketers mustwidely known and recognized to the market, marketers must
be creative in their marketing activities. In this competitivebe creative in their marketing activities. In this competitive
nature of many businesses, getting the product noticed is notnature of many businesses, getting the product noticed is not
that easy.that easy.
Marketing helps in creating awareness of goods and servicesMarketing helps in creating awareness of goods and services
to the public. It aims at satisfying the needs and wants of theto the public. It aims at satisfying the needs and wants of the
society.society.

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III. The Importance ofIII. The Importance of
Marketing for theMarketing for the
Success of a BusinessSuccess of a Business
Marketing is one of the more important componentsMarketing is one of the more important components
of a business effecting sales and productivityof a business effecting sales and productivity . Even. Even
though marketing is important all businesses need customers.though marketing is important all businesses need customers.
Attracting customers is not as easy as we think, especiallyAttracting customers is not as easy as we think, especially
when there is tough competition in the market. If people arewhen there is tough competition in the market. If people are
not coming to check your products, you may need to makenot coming to check your products, you may need to make
efforts to change this by increasing your marketing efforts.efforts to change this by increasing your marketing efforts.

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III. The Importance ofIII. The Importance of
Marketing for theMarketing for the
Success of a BusinessSuccess of a Business
Marketing is a very important aspect in business since itMarketing is a very important aspect in business since it
contributes greatly to the success of the organization.contributes greatly to the success of the organization.
Production and distribution depend largely on marketing. Many peopleProduction and distribution depend largely on marketing. Many people
think that sales and marketing are basically the same. These two conceptsthink that sales and marketing are basically the same. These two concepts
are different in many aspects. Marketing covers advertising, promotions,are different in many aspects. Marketing covers advertising, promotions,
public relations, and sales. It is the process of introducing and promotingpublic relations, and sales. It is the process of introducing and promoting
the product or service into the market and encourages sales from thethe product or service into the market and encourages sales from the
buying public. Sales refer to the act of buying or the actual transaction ofbuying public. Sales refer to the act of buying or the actual transaction of
customers purchasing the product or service.customers purchasing the product or service.

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