Publicité
Publicité

Contenu connexe

Publicité
Publicité

HUMAN RESOURCE MANAGEMENT EXTERNAL AND INTERNAL ENVIRONMENT

  1. MR. RONIT RAJENDRA KHARADE (ASSISTANT PROFESSOR & TPO) THE HUMAN RESOURCE MANAGEMENT ENVIRONMENT
  2. The Human Resource Management Environment The term environment, in general, refers to the entirety of the surrounding conditions. In human resource management, it means the combination of factors that have an influence on the working of HR department. Human resource management can not function in isolation and, hence, it is necessary to identify the factors that influence HR policies and practices. These are external factors and internal environmental factors. The events occurring outside the organization but influencing the HR activities of the firm are called external factors. Since external environmental factors operate outside the business, organizations will have little or no control over these factors. On the other hand, internal environmental factors are the ones that are internal to the organization and have a significant influence on its HR environment.
  3. External Factors External environmental factors are usually made up of the macro environment and industry environment. The major external environmental factors include social, technological, political, legal and economic factors. We shall now see each of these factors in detail.
  4. Social Environment Factors The social environment is created in general by the educational levels, attitudes, beliefs and values of the people who live in a specific region. The social environment of an organization consists of the beliefs and behaviour of the employees, customers, suppliers, shareholders and all others who interact with the organization. Each society normally has a distinct cultural identity that separates it from others. Employees as a member of the society bring in their societal values to the organization. These values, in turn, directly and indirectly influence the HRM activities of an organization.
  5. Demographics A scientific study of the size and structure of the population and its development is usually described as demographics. The demographics of the Indian workforce are broadly diverse in nature. The composition of the workforce in Indian industrial organizations has undergone a tremendous change in the recent decades. The marginalized sections of the society like women, the physically challenged, minorities and people belonging to scheduled castes, schedule tribes and backward communities have joined the organizations in sizeable numbers.
  6. Educational status Education is another factor that greatly influences the social environment, which, in turn, affects the behaviour of the employees. The success of training and development programmes undertaken by an organization largely depends on the existing educational levels of the employees. Thus, the organizations with a large proportion of knowledge workers-a term used for well-educated workers-may require dynamic HR policies to meet the high expectations of these employees.
  7. Technological Environment Factors A technological environment is created when the knowledge of science is applied effectively for practical use. The technological environment is often affected by the rate and direction of technological changes. In India, the technological environment is undergoing changes at such a rapid pace that the organizations are finding it very difficult to cope with such changes. Of course, employment at the global level too is changing rapidly from manual and clerical workers to knowledge workers.
  8. Political Environment Factors The primary issues concerning the political environment of a nation are the nature of the political organization and system, political stability. and the prevailing political ideologies. Nature of political organization and system A political organization may mean the government organizations while a political system refers to the process of decision-making within the political organization and the extent of concentration of power. The extent of democratization of the decision-making authority and the efficiency of political institutions can determine the political environment.
  9. Political stability Organizations normally get better attention from the government during periods of political stability. Consequently, the chances of industrial peace are better during stable periods. On the other hand, any long spell of political instability would negatively impact the economy and the industry.
  10. Prevailing political ideologies The philosophies of the political parties are called political ideologies. They guide the approach of the political institutions towards industrial activities, particularly those involving the rights of the employees. Ideologies may also determine the government policies and intervention strategies, the attitude towards trade unions, labour legislations, and the attitude towards foreign organizations. The prevailing political environment usually influences the functioning of the HR management in many ways. For instance, HR managers have to consider the likely response of the government and/or political parties in case of retrenchment of employees. Similarly, they should be wary of the political ideologies of the ruling parties on issues like collective bargaining, social security benefits, and recruitment.
  11. Legal Environment Factors The legal environment greatly influences the operations of HRM. This environment is normally shaped up by the prevailing laws. These laws are generally classified into three categories: (i) administrative laws, which includes the regulations issued by the government. (ii) Case laws, which comprise court decisions. (iii) Constitutional laws, which include the fundamental rights of the citizens enshrined in the constitutions.
  12. Economic Environment Factors The economic environment is created by the combination of economic factors like national income, population, cyclic fluctuation in economy, labour market conditions, trade cycle, interest rate, and globalization of economy. These factors can also influence the behaviour of consumers, competitors, suppliers and employees. Naturally, the factors that create the economic environment greatly influence the functioning of HRM. For instance, when the economy is performing well, say, due to boom conditions, the demand for labour might increase in the labour market. Consequently, organizations might face difficulty in getting the requisite number of labour to accomplish its corporate goals and plans.
  13. In such a situation, organizations may be forced to offer increased compensation to the prospective candidates in the labour market. This may pose problems for the HR managers in recruitment, retention and compensation. On the other hand, in recessionary conditions, HR managers may have to face the problems of lay offs, retrenchment and related legal problems. Further, sustaining the motivation and morale of the existing employees might also become a problem for them during this period. We shall now discuss the important factors that shape up the economic environment of an organization.
  14. Labour Market Since organizations choose new employees from outside the organization, the labour market is viewed as an external market. The demand for and supply of labour in the labour market usually influences the HR environment. The major players in the labour market from the supply side are employment exchanges, recruitment agencies, consulting firms, educational campuses, proffered candidates, and rival firms. Those from the demand side are the organizations that approach the market to recruit job aspirants in order to meet their labour requirements. The workforce in the labour market of India is usually classified into four categories: the self-employed, wage- or salary- earning employees, casual workers, and the unemployed.
  15. Globalization Globalization is another factor with a critical influence on the economic environment of Indian organizations. The new economic policy of 1991 brought in several reformist measures to India in the form of globalization, liberalization and privatization. As a result of globalization, many Indian organizations have become truly global with their operations reaching out to newer markets and countries. Similarly, many foreign companies began to operate in India without any major hassles. Thus, globalization led to an intensified competition at both the national and international levels. Globalization has influenced the HR environment in several ways.
  16. For instance, the globalization of operations enabled many organizations to achieve a lower cost and better technology. This led to a sharp decline in the importance of cost and technology as a tool of competitive advantage. Consequently, organizations were forced to develop and exploit human resources as a competitive advantage in place of cost and technology.
  17. Competitors A highly competitive external environment forces organizations to develop their own strategies to tackle competitors and stay ahead in the market. In fact, the HR policies of an organization depend greatly on the nature and level of competition prevailing in the external environment. For instance, when the competition is intense, the cost factors become very crucial. In such a situation, HR managers would be expected to achieve cost- effectiveness in all the HR activities. However, it would not be sufficient if the HR practices achieve cost reduction alone. They should also develop a high level of commitment and loyalty among employees.
  18. This is necessary because in a highly competitive labour market environment, competitors may attempt to attract the organization's best employees to their organizations with lucrative offers. Besides, HR managers must develop effective strategies to acquire, develop and retain competent people to enable the organization to compete in the market successfully and execute its expansions plans effectively.
  19. Trade unions Trade unions are generally viewed as an external factor to an organization, because they often enter into negotiations with the organizations as a third party. Moreover, in countries like India, the unions are often controlled and influenced by people who have little or no connection with the organization. In spite of being external to an organization,
  20. These unions exert an enormous influence on its HR activities, In fact, unions provide a common platform for employees to come together and to enhance their bargaining power in the collective bargaining process. Actually, the trade unions in India play a pivotal role in determining the working conditions, welfare facilities, wages and salary, and health and safety of employees by powerfully representing the workers in talks with the managements. Thus, the influence of the labour unions on the HR environment of an organization is strong and decisive.
  21. Customers The goods or services of an organization are primarily created to fulfil the wants and needs of the customers. They are the ultimate users of the products of the organization, and ensuring their satisfaction is critical to the survival of the firm. Thus, customers are the most important elements of the external environment of an organization. All the activities of an organization, including HR activities, are understandably directed towards the satisfaction of these customers. With intensified competition in the market, customer satisfaction has become the focal point of the formulation of HR practices. All HR activities should essentially contribute to the production of high-quality products, and efficient post- sales services. Thus, the HR environment should focus on achieving an increased customer satisfaction and loyalty.
  22. Shareholders Shareholders are the ultimate owners of a business organization. They lend capital, assume risk, and get a share in its profits. Its major decisions often require the approval of these shareholders. Though the shareholders remain external to the organization in terms of the HR environment, it is pivotal for the organization to ensure the well- being of these shareholders. Thus, it is paramount for the HR managers to give the utmost importance to the interests of the shareholders while developing HR policies. In this regard, studies have shown that the organizations adopting best HR practices can increase the value of the shareholders by nearly 90 per cent as compared to their average competitors. On the contrary, companies with ineffective HR policies usually turn out negative returns for the equity shareholders.
  23. Internal Factors The factors that are internal to an organization are called the internal environmental factors These factors can be influenced by the organization as it remains within the control of the management. We shall now discuss those internal factors that influence the HR activities of a firm
  24. The Vision and Mission of the Organization The vision and mission statement of an organization strongly influence its HR environment. An organization with a clear. cut vision and mission has better chances of developing the best HR practices. It can also accomplish its corporate goals successfully. In fact, HR policies are usually derived from the vision and mission statements of an organization. Further, specific and unambiguous vision and mission statements have the potential to motivate the employees on a sustained basis. They can also ensure that all the HR activities are properly coordinated and directed towards the achievement of common goals. The eventual success of an organization depends critically on its ability to combine various HR practices with a focus on the accomplishment of organizational goals and objectives.
  25. Business Strategy An organization's business strategy helps it to meet the challenges of the external environment. It also helps the organization determine its direction, plan its activities and allocate its precious resources to exploit the opportunities emerging in the external environment. The business strategy greatly influences the HR environment of an organization. Today, an important prerequisite for the success of an organization is the effective alignment of HR practices (strategies) with the business strategies. In fact, the nature of the relationship between HR strategies and business strategies is such that they contribute to each other's improvement.
  26. Organizational Culture The tradition, past practices, languages, values, beliefs, meanings and norms of an organization together form its culture. Each organization develops its own culture and the unique nature of its culture provides it a sense of identity and exclusiveness. The organizational culture creates a common understanding among its members. It also exerts a tremendous influence on the behaviour of the members. However, the culture of an organization as an internal environment factor can not be created overnight. It requires a great deal of time and effort to develop it.
  27. Organizational Structure The organizational structure is the physical hierarchy of an organization. It is an important component of the internal environment of an organization. It deals with the way the firm delegates, controls and coordinates the authority, responsibilities and accountability among the members of the organization. The organizational structure has a critical influence on the HR practices of the organization. For instance, the structure helps in grading and grouping the jobs in the organization. This grading, in turn, helps in developing the recruitment process for each job or category of jobs. Similarly, the structure also helps in determining the ideal number of subordinates for each manager.
  28. Obviously, HR managers rely heavily on the organizational structure while determining the HR policies and practices. Many of the HR practices like compensation management, promotions, and training need to be considered in the context of the associated organizational structure. In many organizations, the structure is usually hierarchical in nature. In fact, a hierarchical structure ensures consistency and the quality of decision making.
  29. HR System HRM as a system signifies interconnected but separate elements (caned sub-systems) functioning together to realize the overall goal of the organization. The sub-systems that are inter-related with the HRM system are production sub-system, marketing sub-system, technical sub- system, and purchase sub-system. These sub-systems interact with the HR system and also among themselves to accomplish the predetermined goals and objectives. The success of HRM depends on how effectively it is integrated with other systems in the organization. Thus, the HR system as an internal factor also influences the HR environment of an organization.
Publicité