From A-list celebrities to fashion designers, high-end footwear to modeling agencies, we are one of the leading lifestyle and entertainment public relations agencies in the U.S. From celebrity branding and product placement to fashion shows, cocktail receptions, art exhibitions, VIP red carpet events, record label promotion, store openings, launch parties, and movie premieres, we provide the visibility that helps move product and speaks to consumers and media. From the Grammy's to The MTV Awards, Sundance to Winter Music Festival, we have staff on site at leading entertainment events and deliver results. http://www.5wpr.com/practice/lifestylepr_entertainmentpragency.cfm

1. Ronn Torossian on Celebrities in
Huffington Post
By
5W Public Relations

2. 5W Public Relations provides full-service solutions from
strategic planning to execution

3. …Dan Wakeford, editor-in-chief of two weekly
entertainment magazines, In Touch and Life & Style,
understood the pressures to stay in the closet. So did
publicist Ronn Torossian, CEO of 5WPR, who has worked
with celebrities such as Pamela Anderson, Nick Cannon
and Hulk Hogan.
“The entertainment business in general can be
discriminating -- against Republicans, against gays,
against many different things -- and as such there are
many reasons that celebrities may
choose to keep aspects of their personal lives, including
their sexuality, personal,” Torossian told me.

4. “Celebrities are people -- people who also are entitled to
some degree of privacy," Ronn Torossian said. "There is
freedom of the press and freedom of speech, and the
right to a person's private life and privacy. Every celebrity
is an individual -- and every celebrity deals with his or her
sexuality differently.“
"PR firms that work with celebrities have to do all they
can to control public appearances and interviews -- and
do the best they can to keep the brand they want which
maximizes their earning potential," Torossian said. "Can a
celebrity who plays a tough playboy come out openly?
Can a starlet who makes men crazy openly come out as
a lesbian? Part of working with high-profile people is
understanding the difference between their public
persona and personal life.”

5. …In 1968, Warhol very famously said, "In the future,
everyone will be world-famous for 15 minutes." The
statement seemed to prefigure our Internet-enabled
era, where notoriety touches more people than ever
before – only to fade as our attention is drawn away
by the next distraction. (Warhol also said, "In the
future 15 people will be famous" and "In 15 minutes
everybody will be famous," but those predictions
didn’t pan out as well.) And no group embodies Warhol’s prediction more
accurately than the stars of reality TV…
In the decades that followed, “non fiction” shows including "The Real World,"
"Survivor," "The Real Housewives" and "Jersey Shore" proved that Americans
had an unlimited appetite for the antics of talentless showboats. The deal is
simple: we get to judge them while they let it all hang out. But they get to be
famous…

6. "Whether we care about a child star, see them as a precious part of our
memories of youth, want to compare their lives to our own or are
fascinated by their potential decline, there is some sense of a narrative
there," says New York University professor of pop culture Moya Luckett,
trying to explain the public’s connection to Lohan. "Courtney Stodden, on
the other hand, came out of nowhere...There is no connection and we see
her as just another space filler who has no narrative or back story, with
whom we have no connections and who we expect to vanish within the
next few months.“
And right on schedule, as Lohan begins to regain her footing in
Hollywood, Stodden is grasping at straws in her fourteenth minute. She
recently went so far as to release a kitty fetish video.
"It is very unlikely that Courtney Stodden will be successful at becoming a
mainstream star, despite her brazen attempts to attract attention,” says
CEO and president of 5WPR, Ronn Torossian, who has represented
celebrities like Snoop Dogg and Pamela Anderson. “I couldn’t think of any
brand who would associate with her in any sort of serious way. And at this
point, I am doubtful that she has any earning potential at all."

7. 5WPR: An Entertainment PR Firm
From A-list celebrities to fashion designers, high-end footwear to modeling
agencies, we are one of the leading lifestyle and entertainment public relations
agencies in the U.S. From celebrity branding and product placement to fashion
shows, cocktail receptions, art exhibitions, VIP red carpet events, record label
promotion, store openings, launch parties, and movie premieres, we provide the
visibility that helps move product and speaks to consumers and media. From the
Grammy's to The MTV Awards, Sundance to Winter Music Festival, we have staff
on site at leading entertainment events and deliver results.
Our relevant experience working with influencers and consumer outlets is second
to none, given successful entertainment PR engagements working with brands
which include Bad Boy Worldwide Entertainment Group, Rocawear, Marc Ecko,
Redcats USA, Anheuser Busch, Fishman Tobin (Sean John Boys, Izod, Liz
Claiborne), Proximo Spirits, in addition to celebrity representation including
Snoop Dogg, Pamela Anderson, Ice Cube, Nick Cannon, Young Jeezy,
Chamillionaire, Ciara, former NBA Star Jalen Rose, Lil' Kim, Kelis, GQ, and many
others.

8. About Ronn Torossian
Ronn Torossian founded 5WPR, 1 of the 25 largest American PR Firms. Based in New York City, Ronn
Torossian has overseen the growth of 5WPR, the PR Agency to the Inc. 500 list, and provided counsel
to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work
spans global interests, corporate entities, high-profile individuals, regional business entities,
government agencies and academic institutions – both on routine public relations matters and
extremely sensitive issues.
A born and bred New Yorker, Ronn Torossian has overseen PR initiatives for
clients including Coca-Cola, Microsoft, Barnes & Noble, Cantor Fitzgerald, IHOP,
McDonald’s, Evian, EDS, VeriSign, XM Radio, Seagram’s, The Loews Regency, Bad
Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, and others.
Ronn Torossian is a past semi-finalist for Ernst & Young’s Entrepreneur of the
Year, and wrote a Public Relations book “For Immediate Release: Shape Minds,
Build Brands, and Deliver Results with Game-Changing Public Relations” which
was released late in 2011 and is an Amazon.com best selling Public Relations
book.
Ronn Torossian resides with his family on Manhattan’s Upper West Side and was
named to Advertising Age’s “40 Under 40″ list, as well as PR Week’s “40 Under
40″ List. He is a member of Young Presidents Organization (YPO), and a board
member of numerous non-profit organizations.
Email: Rtorossian@5wpr.com