1. 2016
Capability
Statement
The Genesis Group
1000 East Robinson Street Suite D
Orlando, FL 32801
P. 407-879-1302
POC: Roz McCarthy, President
roz@thegenesis-group.com
www.thegenesis-group.com marketing, media & more
THE
GENESISGROUP
Organization Overview Company Data
Core Competencies
THE GENESIS GROUP CAPABILITY STATEMENT
The Genesis Group is an Advertising and Market-
ing agency located in Orlando, Florida. The
Genesis Group provides strategic marketing,
advertising, media, and design consulting
services to commercial, not for profit, and gov-
ernment organizations. Our consulting services
can mobilize the right people, skills and technol-
ogies to help organizations improve their perfor-
mance immediately.
As a Woman and Minority Owned Small Business
with Economically Disadvantage SBA certifica-
tion, We have over 25 years of marketing,
branding, and product management experi-
ence with Fortune 500 companies and small
businesses alike. The Genesis Group is commit-
ted to excellence and creating innovative and
flexible solutions for our State and Federal
clients. We are committed to helping our clients
achieve their most ambitious marketing and
advertising goals and strategic communications
objectives. We will deliver the highest levels of
professionalism and experience while providing
strategic counsel, creative solutions and timely,
responsive services.
DUNS: 012293271
Cage Code: 78UC5
Established: 12/2014
Phone: 407-879-1302
Fax: 407-757-0618
Email: roz@thegenesis-group.com
NAICS Codes: ●541613-Marketing Consulting
Services ●541430-Graphic Design ●541810-
Advertising Agencies ●541611-General Man-
agement Consulting ●541830-Media Buying
●541850- Display Advertising ●561920- Conven-
tion & Trade Show Organizers ●541820- Public
Relations Agency ●611710-Education Support
●611430- Professional Development
Yes, we accept credit cards and purchase
cards
Socio Economic Certifications: SBA: WOB/ SBE/
MBE/ EDSOB State of Florida Certified: Minority,
Woman and Veteran Owned Busiess
► Strategic Communications: Research Assimi-
lation & Analysis, Strategic Planning Communi-
cations, and Marketing Plans Brand Positioning
and Development
► Marketing and Outreach: Social Media Out-
reach and Texting Campaigns,Community
Building and Motivation Stakeholder Engage-
ment, Technical Assistance, and Public-Private
Partnership Building
► Web Design and Social Media: Website
Design, Development, and Management,
Social Media Strategic Design and Implementa-
tion, Online Advertising, Mobile Apps, Android
and Apple Motion Graphics Design
► Materials and Product Production: Public
Service Advertising (PSAs); Documentaries; Web
Series; Print Materials; Educational Videos; Info-
graphics; Billboards; Mobile Apps; Websites; and
Video-based Online Training Concept Visualiza-
tion and Message. Development Art Design and
Graphics Animation, 2D and 3D Graphics Full
Production and Post-Production Services.
► Media Buying: Digital, Print, Television, and
Radio Media Research, Planning, Buying, and
Implementation.
► Education: Curriculum Research, Develop-
ment and Implementation, Leadership Training,
Media Traiing, Adaptation Instructional Design
Video and Web-based Online Training

2. Differentiators:
Past Performance (Partial List)
THE GENESIS GROUP CAPABILITY STATEMENT
● Award Winning Videography and Sound Editing Team
● Target Marketing & Event Marketing: Specializing in diverse sectors and communities ( African
American and Hispanic Communities)
● Media Partners: Excellent Negotiated Rates (Nationwide) with Lanier, Clear Channel, OutFront
Media (billboard), Cox Media Group (radio), CBS Radio, and CBS Digital (social media and mobile).
● Subject Matter Expert (SME): Social Media Management, Logistic Management and Marketing/
Event Activation Specialist
● We are responsive and have quick turn arounds.
● We provide large design agency quality without the large design agency price.
● We are hands on and listen to our client’s needs.
● We provide multiple design solutions.
Department of Veterans
Administration: Orlando VA Hospital
Community Rehabilitation Center, Inc
Bango (UK)
Harbour Digital, LLC
African American Chamber
of Commerce
Seminole County Health Department
California Black Chamber of Commerce
The Physiatric Fitness Center
Sugar Canes Rum Bar and Lounge
Radio Media Buying and Planning
Community Health (HIV/AIDS) Marketing
Campaign and Event Management
Marketing Consultant Services
Corporate Marketing and Branding
Marketing Event Management, and Project
Management
Market Development and Training
Marketing Consutling Services
Marketing, Branding, and Web Design
Web Design and Public Relations
ServicesClient
Rosalind McCarthy,
President
As the President of the Genesis Group Rosalind McCarthy is
known as a innovative and strategic entrepreneurial leader
who gets the job done. She has over 24 yearsof demonstrated
success as a sales, marketing, branding, and business develop-
ment expert. As the President of The Genesis Goup she is is
responsible for the day to day operation and is involved in
developing advertising and marketing campaigns to promote
a product, service or idea. It is a varied role that includes planning, advertising, public relations,
event organisation, product development, distribution, sponsorship and research. The work is
often challenging and fast-paced.