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DESIGNOPS SUMMIT 2019
Hi! I’m Erin.
Building design and innovation 

capabilities in technology enterprises
USAA HUMAN-CEN...
JAMIE LOPEZ CALEB SCHMIDT
DesignOps at USAA
DESIGNOPS SUMMIT 2019
Design is not the
Frosting on the 

Scaled Agile Layer Cake
@erinhauber
HOW I WENT FROM ANGRY TO OPT...
“Change is a constant
in Design.”
—MEREDITH DAVIS PROFESSOR EMERITA OF DESIGN, NORTH CAROLINA STATE UNIVERSITY
4@erinhauber
Truths of engaging with change
EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
1
3
2
5@erinhauber
EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
Truths of engaging with change
1
3
2
11@erinhauber
FOR INTERNAL PURPOSES ONLY |HCD PRACTICE TEAM © 2019 | 12
EMPATHY APPLIES TO US, TOO
EMPATHY APPLIES TO US, TOO
EMPATHY APPLIES TO US, TOO
Lean Business Case
Name
Funnel
Review
Analyzing
Epic ID
Owner
Business Outcome Hypothesis
Descr...
EMPATHY APPLIES TO US, TOO
EMPATHY APPLIES TO US, TOO
Truths of engaging with change
EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
1
3
2
18@erinhauber
BE THE ANTIDOTE
BE THE ANTIDOTE
BE THE ANTIDOTE
BE THE ANTIDOTE
BE THE ANTIDOTE
BE THE ANTIDOTE
Truths of engaging with change
EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
1
3
2
25@erinhauber
THIS IS A MOVEMENT
26
THIS IS A MOVEMENT
THIS IS A MOVEMENT
“This is the rocket
fuel teams have
been needing.”
—SAFE COACH
29@erinhauber
Truths of engaging with change
EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
1
3
2
30@erinhauber
“
“For the first time in my
career, I'm sitting here
thinking ‘This is home.
This feels natural. This
is how I want to work....
DESIGNOPS SUMMIT 2019
Thanks.
@erinhauber
Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)
Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)
Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)
Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)
Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)
Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)
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Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)

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Erin Hauber: “Design is Not the Frosting on the Scaled Agile Layer Cake”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com

Publié dans : Design
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Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)

  1. 1. DESIGNOPS SUMMIT 2019 Hi! I’m Erin. Building design and innovation 
 capabilities in technology enterprises USAA HUMAN-CENTERED DESIGN PRACTICE ATLASSIAN DESIGN EXCELLENCE AND EDUCATION IBM DESIGN INCUBATOR, ENTERPRISE DESIGN THINKING @erinhauber
  2. 2. JAMIE LOPEZ CALEB SCHMIDT DesignOps at USAA
  3. 3. DESIGNOPS SUMMIT 2019 Design is not the Frosting on the 
 Scaled Agile Layer Cake @erinhauber HOW I WENT FROM ANGRY TO OPTIMISTIC ABOUT A CHANGE
  4. 4. “Change is a constant in Design.” —MEREDITH DAVIS PROFESSOR EMERITA OF DESIGN, NORTH CAROLINA STATE UNIVERSITY 4@erinhauber
  5. 5. Truths of engaging with change EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT 1 3 2 5@erinhauber
  6. 6. EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT Truths of engaging with change 1 3 2 11@erinhauber
  7. 7. FOR INTERNAL PURPOSES ONLY |HCD PRACTICE TEAM © 2019 | 12 EMPATHY APPLIES TO US, TOO
  8. 8. EMPATHY APPLIES TO US, TOO
  9. 9. EMPATHY APPLIES TO US, TOO Lean Business Case Name Funnel Review Analyzing Epic ID Owner Business Outcome Hypothesis Description Approval and/or Movement to Next State Funnel Entry Date Priority Approval and/or movement to next state Leading Indicators Preliminary Size Estimate (MVP) Value Statement (For the end consumer - Who/What/Why)Target Member or Employee (Specific users or markets affected)
  10. 10. EMPATHY APPLIES TO US, TOO
  11. 11. EMPATHY APPLIES TO US, TOO
  12. 12. Truths of engaging with change EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT 1 3 2 18@erinhauber
  13. 13. BE THE ANTIDOTE
  14. 14. BE THE ANTIDOTE
  15. 15. BE THE ANTIDOTE
  16. 16. BE THE ANTIDOTE
  17. 17. BE THE ANTIDOTE
  18. 18. BE THE ANTIDOTE
  19. 19. Truths of engaging with change EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT 1 3 2 25@erinhauber
  20. 20. THIS IS A MOVEMENT 26
  21. 21. THIS IS A MOVEMENT
  22. 22. THIS IS A MOVEMENT
  23. 23. “This is the rocket fuel teams have been needing.” —SAFE COACH 29@erinhauber
  24. 24. Truths of engaging with change EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT 1 3 2 30@erinhauber
  25. 25.
  26. 26. “For the first time in my career, I'm sitting here thinking ‘This is home. This feels natural. This is how I want to work.’” — EXECUTIVE LEADER “
  27. 27. DESIGNOPS SUMMIT 2019 Thanks. @erinhauber

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