Erin Hauber: “Design is Not the Frosting on the Scaled Agile Layer Cake”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
14. EMPATHY APPLIES TO US, TOO
Lean Business Case
Name
Funnel
Review
Analyzing
Epic ID
Owner
Business Outcome Hypothesis
Description
Approval and/or Movement to Next State
Funnel Entry Date
Priority Approval and/or movement to next state
Leading Indicators
Preliminary Size Estimate (MVP)
Value Statement (For the end consumer - Who/What/Why)Target Member or Employee (Specific users or markets affected)