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Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)

Erin Hauber: “Design is Not the Frosting on the Scaled Agile Layer Cake”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com

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Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at DesignOps Summit 2019)

  1. 1. DESIGNOPS SUMMIT 2019 Hi! I’m Erin. Building design and innovation 
 capabilities in technology enterprises USAA HUMAN-CENTERED DESIGN PRACTICE ATLASSIAN DESIGN EXCELLENCE AND EDUCATION IBM DESIGN INCUBATOR, ENTERPRISE DESIGN THINKING @erinhauber
  2. 2. JAMIE LOPEZ CALEB SCHMIDT DesignOps at USAA
  3. 3. DESIGNOPS SUMMIT 2019 Design is not the Frosting on the 
 Scaled Agile Layer Cake @erinhauber HOW I WENT FROM ANGRY TO OPTIMISTIC ABOUT A CHANGE
  4. 4. “Change is a constant in Design.” —MEREDITH DAVIS PROFESSOR EMERITA OF DESIGN, NORTH CAROLINA STATE UNIVERSITY 4@erinhauber
  5. 5. Truths of engaging with change EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT 1 3 2 5@erinhauber
  6. 6. EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT Truths of engaging with change 1 3 2 11@erinhauber
  7. 7. FOR INTERNAL PURPOSES ONLY |HCD PRACTICE TEAM © 2019 | 12 EMPATHY APPLIES TO US, TOO
  8. 8. EMPATHY APPLIES TO US, TOO
  9. 9. EMPATHY APPLIES TO US, TOO Lean Business Case Name Funnel Review Analyzing Epic ID Owner Business Outcome Hypothesis Description Approval and/or Movement to Next State Funnel Entry Date Priority Approval and/or movement to next state Leading Indicators Preliminary Size Estimate (MVP) Value Statement (For the end consumer - Who/What/Why)Target Member or Employee (Specific users or markets affected)
  10. 10. EMPATHY APPLIES TO US, TOO
  11. 11. EMPATHY APPLIES TO US, TOO
  12. 12. Truths of engaging with change EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT 1 3 2 18@erinhauber
  13. 13. BE THE ANTIDOTE
  14. 14. BE THE ANTIDOTE
  15. 15. BE THE ANTIDOTE
  16. 16. BE THE ANTIDOTE
  17. 17. BE THE ANTIDOTE
  18. 18. BE THE ANTIDOTE
  19. 19. Truths of engaging with change EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT 1 3 2 25@erinhauber
  20. 20. THIS IS A MOVEMENT 26
  21. 21. THIS IS A MOVEMENT
  22. 22. THIS IS A MOVEMENT
  23. 23. “This is the rocket fuel teams have been needing.” —SAFE COACH 29@erinhauber
  24. 24. Truths of engaging with change EMPATHY APPLIES TO US, TOO BE THE ANTIDOTE THIS IS A MOVEMENT 1 3 2 30@erinhauber
  25. 25.
  26. 26. “For the first time in my career, I'm sitting here thinking ‘This is home. This feels natural. This is how I want to work.’” — EXECUTIVE LEADER “
  27. 27. DESIGNOPS SUMMIT 2019 Thanks. @erinhauber

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