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Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)

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Kim Fellman Cohen: “Measuring the Designer Experience”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com

Publié dans : Design
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Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)

  1. 1. building
 andmeasuring
 thedesign experience. KimFellmanCohen DesignOpsSummit2019
  2. 2. problems.
  3. 3. problems. careerdevelopment
  4. 4. problems. careerdevelopment skillbuilding
  5. 5. problems. careerdevelopment skillbuilding teamevents
  6. 6. problems. careerdevelopment skillbuilding teamevents morale
  7. 7. problems. careerdevelopment skillbuilding teamevents morale communications philanthropy blogposts onboarding
  8. 8. whatif?
  9. 9. measurement value resources= =
  10. 10. stayconnectedandlearn
  11. 11. stayconnectedandlearn defineproblemsandideate
  12. 12. stayconnectedandlearn defineproblemsandideate formulaformeasurement
  13. 13. stayconnectedandlearn defineproblemsandideate formulaformeasurement testideaslikeaproduct
  14. 14. stayconnectedandlearn defineproblemsandideate formulaformeasurement testideaslikeaproduct reportandlookforward
  15. 15. nycnative.wutang fan.bagelenthusiast. artist.pinner.forever huntingfortherightgif foranemail.
  16. 16. fueledby ramen agencies buzzfeed hedgefundpr warnermusic group pinterest
  17. 17. PinterestDesign 100people 8disciplines productdesigners,uxwriters,ux engineers,creativetechnologists, designops,systemsdesigners, researchers,productiondesigners
  18. 18. problems.
  19. 19. 10050 53% I can do my best work every day 43% There are good career opportunities for me at Pinterest 55% I see myself working at Pinterest in 12 months 59% I feel like I belong at Pinterest
  20. 20. leadprogram manager strategy+roadmap tacticalcontribution design leadership programmanager tacticalcontribution consultants HR learning&dev
  21. 21. whyarethese problemshardto solveandmeasure?
  22. 22. reactivevs. proactive problems.
  23. 23. highriskreactivevs. proactive problems.
  24. 24. highrisk anchoror gravity problems reactivevs. proactive problems.
  25. 25. highrisk anchoror gravity problems vagueor subjective reactivevs. proactive problems.
  26. 26. highrisk anchoror gravity problems vagueor subjective reactivevs. proactive highrateof change problems.
  27. 27. enter… designthinking.
  28. 28. define problems ideatelisten designthinking.
  29. 29. define problems ideate prototype +testlisten report designthinking.
  30. 30. it’sallhappening!
  31. 31. stayconnected andlearn.
  32. 32. frameasetofquestionsthat helpyoulearnwhatyouwant toknowandtakethemonthe road.
  33. 33. frameasetofquestionsthat helpyoulearnwhatyouwant toknowandtakethemonthe road. Focusgroupsand1:1s Surveys Collaborativeboards
  34. 34. learningscan indicatewhatto measure.
  35. 35. “IcoulddomybestworkifIhad fewermeetingsanddedicated timefordesigningwithother peopleontheteam.”
  36. 36. “Iwishday-to-dayiterative workwasperceivedtobeas valuableasbig,sexyprojects.”
  37. 37. “MymanagerandItalkabout myperformance,butIcould usemorehelpfiguringouthowI shouldgrowinthenextyear.”
  38. 38. taketimeto definesolvable problems.
  39. 39. useaproblemcriteria.
  40. 40. useaproblemcriteria. Isthisproblemtherightscopeandsize? Doesthisproblemprovideenoughcontextforideas? Isitbroadenoughtogiveyouroomtoexplore?
  41. 41. definedproblems.
  42. 42. BestWork How might we create more collaboration within the team? Career How might we make career paths and skills more clear? How might we help managers and reports think about long-term aspirations together? Value How might we recognize good work on the team regardless of it’s scope? problems.
  43. 43. ideatetogether.
  44. 44. brainstormwithadiverse group. Mixlevelsofexperience,background,rolesandtenure brainstormwithadiverse group.
  45. 45. brainstormwithadiverse group. Mixlevelsofexperience,background,rolesandtenure brainstormwithadiverse group. Mixlevelsofexperience,background,rolesandtenure Peopleexperiencingtheproblems Expertswithanewperspective Stakeholderswhoneedtobuyinandempathize
  46. 46. synthesizeusinganidea criteria.
  47. 47. Couldyouprototypeandtest thisinthenextmonth? Doyouhavetheresourcestotrythis? Canyoumeasuretheoutcomeclearly? synthesizeusinganidea criteria.
  48. 48. greenlitideas.
  49. 49. BestWork Hold a weekly, two- hour block for design collaboration in one location. Career Define the hard and soft skills that make team members impactful. Create a career conversation template that managers and reports use to set goals together. Value Set up a slack channel for peer-to- peer recognition. Write a monthly “user feedback love letter” that shows value of iterative work. ideas.
  50. 50. definesuccess withaformula.
  51. 51. wewilldoathing thiswillhappenifthe thingisworking weneedathingforsupport
  52. 52. Objective Improve role comprehension by defining skills that make team members impactful. SuccessMetric 5% increase in career opportunity question of company survey >60% of reports say they understand what is expected of them Support Working group nominees from design leadership H218
  53. 53. 40% Learn 60% Success H218
  54. 54. buildandtestyour ideaslikeaproduct.
  55. 55. don’tbuildalone.
  56. 56. pilottolearnearlyandoften.
  57. 57. failure.
  58. 58. failinglearning.
  59. 59. share build test iterate
  60. 60. reportresultsand thinkforward.
  61. 61. 10050 53% I can do my best work every day 43% There are good career opportunities for me at Pinterest 55% I see myself working at Pinterest in 12 months 59% I feel like I belong at Pinterest
  62. 62. 10050 64% I can do my best work every day 56% There are good career opportunities for me at Pinterest 67% I see myself working at Pinterest in 12 months 70% I feel like I belong at Pinterest
  63. 63. “whatwas”and goals Career Problem Supporting Projects H22018Goal There is no clear path to develop skills and progress in your career on the team Skills mapping Skills inventory exercise 1:1 resources Career conversation guide 5% increase in career opportunity question of company survey >60% of reports say they understand what is expected of them
  64. 64. clearlystateresults Career Problem Supporting Projects Result There is no clear path to develop skills and progress in your career on the team Skills mapping Skills inventory exercise 1:1 resources Career conversation guide 43% → 56% 13% increase
  65. 65. what’snext? BestWork Idea Supporting Projects Support Support mastery of craft by using our skills mapping as a guide for learning & development New manager training Skill building team offsite Monthly “design school” classes $10k for team offsite $150 supply stipend for monthly classes $10k for external course facilitators
  66. 66. sharesomedetails. 18 Quote Love notes to team members from users and cross-functional partners “Love letters are great. They continually highlight work that improves the product, and make me feel more connected to Pinners. Excited to see how these expand to other work that might be underrepresented!”
  67. 67. howmightwe shapethefuture?
  68. 68. stayconnected andlearn.
  69. 69. 10050 64% → 80% I can do my best work every day 56% → 90% There are good career opportunities for me at Pinterest 67% → 80% I see myself working at Pinterest in 12 months 70% → 90% I feel like I belong at Pinterest
  70. 70. thatwasalot.
  71. 71. tipsandtakeaways. Stayconnectedandlearn
  72. 72. Stayconnectedandlearn Defineproblemsthatallowforlotsofideas tipsandtakeaways.
  73. 73. Stayconnectedandlearn Defineproblemsthatallowforlotsofideas Combinenumbers,opinionsandsupportneededin yourmeasurement tipsandtakeaways.
  74. 74. Stayconnectedandlearn Defineproblemsthatallowforlotsofideas Combinenumbers,opinionsandsupportneededin yourmeasurement Testideaslikeaproductandshareresultsregularly tipsandtakeaways.
  75. 75. Stayconnectedandlearn Defineproblemsthatallowforlotsofideas Combinenumbers,opinionsandsupportneededin yourmeasurement Testideaslikeaproductandshareresultsregularly Reportandthinkforward tipsandtakeaways.
  76. 76. you’rekindof abigdeal.
  77. 77. let’stalk kimfellman@pinterest.com

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