2. Conventions of a Horror
Poster?
 Horror posters can go against the conventions of a
basic film poster.
 They will sometimes not include main characters or
a specific event.
 The main focus point will be the creature that is
causing the disruption.
 The main colour theme is dark tones with fading
occurring to create mystery.

3. The Possession
The film poster for The The importance of this
Possession follows the poster is to disturb the
conventions of a horror film audience due to the picture
poster because it includes: used which shows a hand
•The film title coming out of the mouth.
•A tagline The main colours used for
•Release date the text are whites and reds
•Credit block which stand out from the
•Picture of the unnatural background which uses dull
•The words True tones of grey’s and black’s.
Events/Story The typography suggests
that something is wrong
However the only because of the way there
conventions that this poster are smudge marks all across
did not follow are the name it. The tagline creates
of the director and the mystery by using the word
names of main cast, review inside which relates to the
and film website. background image.

4. Hide and Seek
The film poster for Hide and The importance of this
Seek follows the poster is to make the
conventions of a horror film audience wonder why the
poster because it includes: girl in the image is hiding
•The film title and what this has relevance
•A tagline too within the film. Though
•Credit block the title of the film makes it
•Directors name ironic, what is she hiding
•Production company from?
•Main Characters The colours of the text are
•Release Date red and white, this allows it
to stick out to the audience.
However it does not include The tagline of the poster
a website for the film and a gives the film a creepy feel
review. to it, as it’s usually used
within a young age group.

5. Paranormal Activity
The importance of this
The film poster for poster is to create a sense
Paranormal Activity follows of wanting to know why this
most of the conventions of scene if relevant within the
a horror film poster film to be used on the
because it includes: marketing poster. The
•The film title audience themselves will be
•A tagline curious to why this has
•Picture ofa scene been shown, and would
•A review want to know what happens
•Production company in this scene.
The colours used for the
However it does not include text are red, white and blue.
any actors names, release These stand out from the
date, director’s name or a dark background to catch
credit block. audience attention.

6. The Apparition
The film poster for The The importance of this
Apparition follows the poster is to disturb the
conventions of a horror audience due to the
film poster because it picture used which
includes: showshands holding onto
•The film title a woman. The main
•A tagline colours used for the text
•Release date are white and orangewhich
•Credit block stand out from the
•Picture of the unnatural background which uses
dull tones of grey’s and
However the only black’s. The typography
conventions that this suggests that something is
poster did not follow are wrong because of the way
the name of the director there are smudge marks
and the names of main all across it. The tagline
cast. creates an unsettling and
creepy feeling.

7. Poster
By looking at the conventions shown within a horror poster, we have
decided to follow these conventions by making are poster include:
Picture of the location
Film title
A tagline
Credit block
Release date
Official website
Main characters and Director’s name
Production company
The reason for why we will not include the words True story/events is
because by looking at example horror posters we found that it could make
the film feel less real because the audience might think that it is only on
there to make the film seem more realistic and believable.