Presentation prepared by James Martin, District 1010 MPRC Chairman on the challenges faced by Rotary in changing the way the undertake Club and District PR

1. The art of communication The changing face of Rotary

2. Why does Rotary not get good Press coverage?

3. Where does PR sit in your Club?

4. Is this your Club PR Officer...?

5. what is effective PR? getting the right message to the right people in the right way...

6. How good PR will pay off “In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.” Paul Harris, founder of Rotary

7. So how is your Club doing?

9. Publicize action-oriented service

10. Promote core values

11. Emphasize vocational service

13. Membership predictions

15. “your less fun granddad...”

16. ...what we actually do

17. Do we get into bed with others?

18. Just imagine...

20. ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDS Money raised will help their local community

21. ROTARY SIGNS BECKHAM AS FIRST AMBASSADOR Footballer will help highlight Rotary’s humanitarian work

22. “I think it is a club/group of professional men, who do good work, mainly for their local communities.” Female Facebooker (40)

23. Secretaries, Remember when... “Humanity in Motion” Used to empty your printer cartridges?

24. A whole new feel... with no empty ink cartridges!

27. Rotary...an evolving brand and we’re not alone

32. So, is the wheel safe?

33. FeelproudofRotarynow?

34. ...just one more thing

35. Boots or slippers then?

36. Thank you James Martin District 1010 MPRC Chairman Follow on Facebook: www.facebook.com/jwmartin Follow on Twitter: www.twitter.com/jameswmartin