2. Historical Background on Membership:
Year # Club # Members
2004 65 2083
2008 74 2340
2010 82 2480
2012 (July) 75 2050
2013 (July) 74 1847
2014 (March) 74 1878
3. DUE TO:
POLITICAL INSTABILITY
HIGH COST OF ROTARY
NEGATIVE PUBLIC IMAGE DURING THE PAST 3 YEARS
4. CURRENTLY D2451 REACHED 1878 MEMBERS,
AN INCREASE OF ABOUT 31 NEW MEMBERS OVER 9
MONTHS.
THIS DOES NOT REFLECT THE ACTUAL
STATUS SINCE WE GAINED NEW 53 ACTIVE
MEMBERS AND THE CLUBS CANCELLED AN
EQUAL NUMBER OF INACTIVE MEMBERS.
4 CLUBS ARE CURRENTLY UNDER
FORMATION, 1 OF WHICH IS A NEW GENERATION
CLUB
5. District 2451 Main Membership Challenges
• Membership decrease in the last 3 years
• High age range in most of the clubs
• Unavailability of sound gender analysis
• Need to attract young generations
• Lack of understanding of “classification” concept
• Negative effect of weak and small clubs on
membership growth.
• No system to trace “Retention”
6. Strategic Planning for years
2013/2014- 2014/2015- 2015/2016
District 2451 Vision :
“Rank Rotary D2451 as one of the
top service organizations in Egypt”
Membership Objectives 13/14 14/15 15/16
Net membership increase 88 150 165
Total Membership by year end 1935 2085 2250
New clubs in new areas 2 3 3
Total number of clubs 76 79 82
7. Now This is District 2451
Existing clubs
Potential clubs
Future clubs
8. Plan to achieve the
3 years objectives
1. Encourage and challenge clubs leaders and members to reach
out for new members
2. Promote awareness of clubs on new “Retention techniques”
3. Attract high caliber new members by utilizing the newly formed
“Social Media “ committee
4. Enhance members engagement in clubs and district activities
and leadership positions
9. Continued
5. Expansion of 3 new clubs yearly in remote areas that need service,
with special focus on new generations
6. Strengthen or merge weak and small clubs with special attention on
clubs in provinces and satellite cities
7. Implement the new “Classification system”, and fill missing ones
8. Introduce creative less costly methods specially for new generations