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Communicating the Value of Our Club Experience

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Unmet expectations are one of the top reasons members resign from Rotary. When there are so many groups, causes, and priorities that people could devote their time to, what's our unique value? Our members need a clear understanding of how they benefit from being part of Rotary. Learning to be honest about the value we bring, both as individuals and as clubs, can help us attract and retain the members that will be the best fit for the long run.

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Communicating the Value of Our Club Experience

  1. 1. COMMUNICATING THE VALUE OF OUR CLUB EXPERIENCE PRID Brad Howard 26 June, 2018
  2. 2. Brad Howard Past Rotary International Director California, USA PANELISTS Jennifer Strong District Grants Chair California, USA Amanda Wendt Incoming Assistant Governor Australia Florian Wackermann District Alumni Chair Germany
  3. 3. WHAT ROTARIANS VALUE A. Making a positive impact on my community B. Personal growth & learning opportunities C. Connections & networking opportunities
  4. 4. WHY MEMBERS LEAVE A. Cost and/or time B. Club environment C. Unmet expectations
  5. 5. FORGED IN FIRE My Journey to Rotary Jennifer Strong Rotary Club of Lakeport, CA USA jenniferstrong@jestrong.com
  6. 6. “The two most important days of your life are the day you are born and the day you find out why." - Mark Twain - The two most important days of your ROTARY life are the day you JOIN and the day you find out WHY.
  7. 7. THE GOAL: RAISE $50,000
  8. 8. PLANT 3000 TREES IN ONE DAY… WHY NOT?
  9. 9. “Rotary takes ordinary men and women and gives them extraordinary opportunities to do more with their lives than they ever dreamed possible.” Sir Clem Renouf Past Rotary International President
  10. 10. Developing Leaders Florian Wackermann Rotary Club of Germering, Germany florian.wackermann@rotary1841.de.
  11. 11. ROTARY.ORG/MEMBERSHIP STRENGTHEN YOUR CLUB
  12. 12. BUILDING NEW CLUBS TOGETHER AUGUST 9 REGISTER: ROTARY.ORG/ WEBINARS Join to learn:  When a new club is needed – including satellite clubs!  Ideas for recruiting charter members  The importance of building a strong team
  13. 13. Questions? MembershipDevelopment@Rotary.org Great story to share? E-mail: Club.innovations@rotary.org
  14. 14. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
  15. 15. Rate this session in the Rotary Events app, available in your Apple or Android app store.
  16. 16. ROTARY.ORG/MEMBERSHIP ASSESSMENT TOOLS
  17. 17. ENGAGE CURRENT MEMBERS ROTARY.ORG/MEMBERSHIP
  18. 18. CONNECT WITH PROSPECTIVE MEMBERS ROTARY.ORG/MEMBERSHIP
  19. 19. MAKE NEW MEMBERS FEEL WELCOME ROTARY.ORG/MEMBERSHIP
  20. 20. DEVELOP YOUR CLUB ROTARY.ORG/MEMBERSHIP

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