Rotary Peace Fellows have the potential to be the world leaders of tomorrow. Rotary invests in them for two whole years, and extending that support into the realm of social entrepreneurship amplifies our organization's reach. Through design thinking and evidence-based practice, we ensure Rotary's programs are more sustainable and influential than ever. Join this workshop and learn how clubs and districts can work with peace fellows to problem-solve some of the world's biggest challenges.

1. Peace Fellows
and
Social Entrepreneurship

2. Acknowledgement of Country
We would like to begin by acknowledging that the
land on which we gather is the traditional territory
of the
New Credit First Nation people.

3. Why THIS session?
Peace Fellows have the potential to be the world leaders of
tomorrow. Rotary invests in them for two whole years.
Extending that support into the realm of social
entrepreneurship amplifies Rotary’s reach.

4. Objectives
1. Demonstrate why human-centered design is the gold
standard for all future project planning.
2. Introduce projects that are both sustainable and evidence-
based.
3. Connect Rotarians to Peace Fellow alum who have projects
worthy of investment.

5. Who are we and why are we here?
Rebeccah Bartlett
Class XIII UNC
Daniela Schermerhorn
Class XV Duke
Techa Beaumont
Class XV Duke
Chenai Kadungure
Class XV UNC

6. So, what is social entrepreneurship?

7. Common challenges
Tackle unseen, future
and/or systemic problems.
Beneficiaries are not
necessarily paying
customers.

8. Problem is
complicated and
multi-systemic
Limited
understanding of
a solution’s value
Minimal support
to achieve same
High burnout rate
of founders
Lack of evidence
produced to
support systemic
change
Problem remains
unaddressed and
grows

9. What is Human Centered Design?
HCD focuses on the value of human lives and significance of people.
HCD practices represent affirmations of human dignity.
ACFID Design Playbook, 2015

10. Video
http://www.designkit.org/human-centered-design

11. Case study

19. Video
https://www.youtube.com/watch?v=bXz6sSL6bPU

21. Journey Mapping A.k.a Rotarians as designers
Customer Empathy Map
Pains
Fears, Frustrations, Obstacles
Gains
Wants/needs, Measures of success
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What does he/she
HEAR?
From friends?
From influencers?
From their boss?
What does he/she
THINK and FEEL?
What really counts / Mayor preoccupations /
Worries and aspirations.
What does he/she
SEE?
Environment?
Friends?
What the market has to offer?
What does he/she
SAY and DO?
Attitude in public / Appearance / Behaviour toward others.
His/Her Name:___________________________

22. lessons learned

24. What next?
Community
Based
Participatory
Research
Community Co-
Design
Implementation
Monitoring and
Evaluation
Replication
Scale
Sustainability

25. Conclusion
Listen to the experts of the problem you are trying to address (i.e.
those who live it every day).
Develop their capacity to lead.
Reach out to Rotary Peace Fellows when you need projects designed
and evaluated or are looking for new ideas.

26. We thank you for this opportunity

27. Rebeccah bartlett
Duke-UNC Peace Fellow Class XIII
Registered Nurse-Midwife, MPH, PhD Candidate
+61 476 468 206
info@shifra.io