Promoting Multiple Health Messages Drives Membership
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As a member of the Rotary family, you make a difference in your community. Our project demonstrates the value of multi-organizational partnerships, operating across boundaries to the benefit of all. When we join forces with additional organizations, we can maximize our impact both locally and globally.
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Promoting Multiple Health Messages Drives Membership
- 1. A Membership Perspective PDG Kevin Walsh, Rotary in Cumbria & Lancashire (D1190) June 2018 Promoting Multiple Health Messages Drives Membership DG Carol Reilly & AG Malcolm Hallewell Rotary in Shropshire, Staffordshire and The Black Country D1210 June 2018
- 4. Membership Diversity 10 or Less Members Male only Clubs Data from March 2018
- 5. Rotary 2 New opportunities identified for development “At least one new vibrant, diverse, innovative, family friendly, flexible club in each AG area across the region.” Data from end Jan 2018
- 6. Social Media and Press Activity Show the Maidenhead Bridge Video
- 7. Social Media and Press Activity Show the Maidenhead Bridge Video
- 8. Rotary District 1210 Health Awareness Days Rotary District 1210 Health Awareness Days
- 9. The project demonstrates the benefits of multi-organisational partnership working, which operates across organisational boundaries to the benefit of the general public and the organisations themselves. Project Definition
- 10. Over twenty one thousand people have been seen since the commencement of the project in April 2003. The fifteenth anniversary of the project is being held in 2018. Number Seen Since Inception
- 11. Events were held from March to September 36% Clubs took part; 64.3% of the Rotary District. Additionally, following two “outside of Rotary” approaches, additional events were held at The Royal Shrewsbury Hospital (Family Fun Day) and Telford Town Centre to support (Blood Pressure Week) at the request of The Telford Care Commissioning Group (CCG). Health Awareness Events 2017, Rotary Year 2017/2018
- 12. Abdominal Aortic Aneurysm Screening Services Chemists (Pharmacies) Clinical Commissioning Groups Alzheimer's Society – Dementia Services National Health Service Trusts Medic Alert Foundation (UK) Partnerships
- 13. Joined Up Rotary
- 14. Ethnicity
- 15. Blood Pressure Test Results
- 17. Testimonials
- 18. Medical Professional Testimony Here is what I would say: As a GP I find that most people at risk of stroke and heart attack are not aware that they have high blood pressure or early diabetes. Discovering and treating the risk factors reduces the risk. So the check-ups which Rotary offer help people to know whether they are at risk and need to see their GP. I would like to thank Rotary for caring. Dr Janet Lefroy Stafford Area Event
- 19. Testimony from Ian Thompson We were very happy to be part of a successful event and would like to thank Robert Davies and Rotary Bridgnorth for inviting us to be involved. Ian Thompson Public Statement
- 20. Film HAD Rotary 2
- 21. Personal Experiences of Health & Wellbeing Activities in District 1190
- 22. State of the Nation Report The Rotary International in Great Britain and Ireland 2018 ‘State of the Nation’ survey, examined social and community issues in today’s society, along with establishing a barometer check on how people feel life compares now with previous generations. Rotary’s survey to the nation has importantly uncovered how nearly two-thirds of us (64%) feel lonely.
- 23. State of the Nation Report According to respondents, the biggest issues in society are believed to be: • Mental health (56%) • Poverty (48%) • Homelessness (48%) • Crime (45%) • Care for elderly (41%) • Unemployment (38%) • Opportunities for young people (34%)
- 24. Life Saving Equipment for Mountain Rescue Teams across the District $107k Global Grant for First Response Activities
- 25. Life Saving Equipment for Isolated Communities across the District 38Community Public Access Defibrillators Installed
- 26. Health Assessment & Awareness events supported in several Communities across the District 85%Of visitors will make life style changes
- 27. 10+Partners agreed it was a great way to connect with public
- 28. Membership Recruitment Our experiences. Potential Partnerships?
- 30. Questions? Presenter, add email for contact (optional)
- 31. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
- 32. Rate this session in the Rotary Events app, available in your Apple or Android app store.
Editor's Notes
- We have encouraged Districts to prepare plans that outline areas for potential development. This may be where new communities are being developed, where clubs do not mirror the diversity in their community or where they have simply run out of steam These maps shows on the LHS those clubs with 10 members or less in March 2018 and on the RHS those 276 who are single gender. – Overall we are still just over 80% male. this sort of data is a good starting point for change.
- As part of a regional campaign, called Rotary 2, and led by the leadership team within RIBI we have been identifying all of the existing modern style clubs and those that are have the potential to be developed in each District. We have already identified a range of opportunities as part of the campaign, and have over 240 on the national list. Some of these are traditionally formed new clubs, many are Satellite Clubs. We also have many clubs looking at setting up alternative meetings to cater for a more diverse membership. We have all of these opportunities on a regional list which should allow us to signpost prospective Rotarians directly to these clubs from any RIBI based PR campaigns.
- As of the Rotary 2 Campaign we have prepared a series of short videos for use on Social media. These showcase a range of modern style clubs describing how they meet and the sorts of activates they get involved in. These include, supporting the homeless, providing professional time to stat up social enterprises, packing food for delivery to desperate communities around the world, supporting Paralympic sports These videos were made available in January and its been great to see all Districts and many clubs making use of them. Lets take a look at one
- Lets take a look at one
- As I prepared for being District Governor for Cumbria & Lancashire in 2013/14 I wanted to make sure that clubs left a legacy for their own communities. I also wanted to make sure that they were more aware of and positive about our own Rotary Foundation But how might this be achieved? Living and working in a mainly Rural part of the north of England I am acutely aware of the need to make sure that we do everything we can to get help to those in need as quickly as possible I initially ……….
- As of the Rotary 2 Campaign we also commissioned research into some of the key issues facing communities in our region. Rotary’s survey to the nation has importantly uncovered how nearly two-thirds of us (64%) feel lonely. Loneliness is an issue normally associated with older people but in fact, the highest percentage of people affected were aged between 16 – 29, followed by those aged 30 – 44. This is a significant finding and something that Rotary is seeking to address. The survey also uncovered, that today’s generation feels it doesn’t have the same sense of community spirit as the previous generation, with nearly half of respondents (47%) claiming they don’t even know their neighbour’s name. According to respondents, the biggest issues in society are believed to be: Mental health (56%) Poverty (48%) Homelessness (48%) Crime (45%) Care for elderly (41%) Unemployment (38%) Opportunities for young people (34%) The situation has deteriorated so much in recent times that Rotary has established 200 extra community-based groups in the past year to help tackle the challenges facing society; with Rotary clubs across the country working to confront some of these big social issues with initiatives including: youth employment projects creating food banks providing mental health support in communities helping to tackle crime or even just being there for someone to talk to when they’re lonely. Districts and groups of clubs are now being invited to use a template press release to highlight the report and raise awareness of what they are already doing in their communities.
- As of the Rotary 2 Campaign we also commissioned research into some of the key issues facing communities in our region. Rotary’s survey to the nation has importantly uncovered how nearly two-thirds of us (64%) feel lonely. Loneliness is an issue normally associated with older people but in fact, the highest percentage of people affected were aged between 16 – 29, followed by those aged 30 – 44. This is a significant finding and something that Rotary is seeking to address. The survey also uncovered, that today’s generation feels it doesn’t have the same sense of community spirit as the previous generation, with nearly half of respondents (47%) claiming they don’t even know their neighbour’s name. According to respondents, the biggest issues in society are believed to be: Mental health (56%) Poverty (48%) Homelessness (48%) Crime (45%) Care for elderly (41%) Unemployment (38%) Opportunities for young people (34%) The situation has deteriorated so much in recent times that Rotary has established 200 extra community-based groups in the past year to help tackle the challenges facing society; with Rotary clubs across the country working to confront some of these big social issues with initiatives including: youth employment projects creating food banks providing mental health support in communities helping to tackle crime or even just being there for someone to talk to when they’re lonely. Districts and groups of clubs are now being invited to use a template press release to highlight the report and raise awareness of what they are already doing in their communities.
- Went to our local mountain rescue teams many of whom suggested that defibrillators would be of great use, alongside some other more expensive items of lifesaving equipment.
- The leader of Cumbria CC, my former employer, then approached me to see if we could help with his vision of installing 100 public access defibrillators in 100 days. A task that even a well run authority would find somewhat daunting! The North West Ambulance service was the next stop and their comment was that we need as many Community Public Access Defibrillators as we can get to support local First Responder teams both in isolated rural communities and in congested city centers.
- Alongside this capital investment we have also taken the opportunity to develop our relationship with National Forum for Health & Wellbeing and range of other partners to do what we can to develop the concept of Community Health Fairs. These events are, in part, aimed at getting to those sections of society who do not go to their GPs or the NHS. We included Health MOT’s, blood tests and standard BMI and Blood pressure screening. These Health MOT’s are a key part of the day. Typically we are finding that between 30 & 40% of those seen are referred to their doctors. Particularly for High Cholesterol or potential diabetic conditions. One of the key lessons we are learning is that we need to help increase the capacity to do this valuable community work using local professionals and trainees. Of course as with all Rotary Projects we must make sure that everyone has the opportunity to have fun Local Commercial Radio hosted the first event for us, schools danced and laughter therapists performed.
- We must always use these projects to make sure that people in our communities get to know more about Rotary. Bringing this level of funding into our regions can enhance the level of work we can do and therefore opportunity for others to get involved In this case we were pleased to receive a Cardiac Smart Award from NWAS attending a regional event to receive the award A key part of any grant process is measuring success and reviewing the process We held a review meeting with Carlisle City Council following the successful first in the City. This has resulted in the development of a positive dialogue about where we go next – what legacy will be available by this part of the Global Grant Project. I’m pleased to say that we jointly promoted the second event with the city council in May 2017 Discussions are ongoing about where we go next.
- In the meantime the relationships we have developed in the city as a result of the Health Events has certainly increased awareness of Rotary. The Smoothie Bike we purchased for the health events as part of the Global Grant is regularly used at events both in the community and in schools and organisations. We have sponsored health related activities such as a Sugar Smart Campaign. We have Rotarians trained as Dementia Champions and I've recently been invited to be the Chairman of the Carlisle Dementia Action Alliance. The activities have also brought the 4 Clubs in Carlisle closer together and we are regularly undertraining activities together as Rotary in Action – in Carlisle
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