USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
Ten Commandments Summary
1. 10 Commandments of Great Brands
1. Sacrifice
2. Have a Focused Promise
3. Deliver Against the Promise
4. Not be Viewed as a commodity (interchangeable)
5. Create Compelling Word-of-Mouth
6. Convey Values, Beliefs and Personality
7. Know your Brand Boundaries
8. Create Extensive Iconography
9. Forge Deep Emotional Connections
10. Encourage Interactive Relationships
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