Report of the Puravera´s attendance to the Lisbon International Tourism Fair 2011 – BTL, from the 23 to the 27 of February 2011. This report will identify the actions and targets for the development and promotion of tourism in the region of La Vera. Initially identifies the importance of this international trade fair thanks to the vicinity of the Portuguese market with Extremadura, remember that Spain is still the main destination of Portuguese tourists. Puravera has attended several conferences and has held several meetings with tour operators looking for new destinations and responsible approach to adventure travel.

1. BTL – Lisbon International Tourism Fair 2011
BTL – Lisbon International Tourism Fair
2011
Report of the Puravera´s attendance to the Lisbon International Tourism Fair 2011 – BTL, from
the 23 to the 27 of February 2011.
This report will identify the actions and targets for the development and promotion of tourism
in the region of La Vera. Initially identifies the importance of this international trade fair thanks
to the vicinity of the Portuguese market with Extremadura, remember that Spain is still the
main destination of Portuguese tourists. Puravera has attended several conferences and has
held several meetings with tour operators looking for new destinations and responsible
approach to adventure travel.
Main Objectives:
• Promotion of responsible tourism in the region of the Shire of la Vera, with special
emphasis on adventure tourism, seeing it as one that takes place in the outdoors and
that adds value to the natural and cultural resources of region resulting in local
development.
• Close agreements and strategic alliances with various tour operators attending the
fair.
• Thanks to the invitation by the organization we have been present in the stock
recruitment and we have been able to meet with the various tourism stakeholders to
raise awareness of our product and region.
• Closure of agreements with partners in the area for the preparation of packages and
complementary offerings.
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Web: www.puravera.es Email: info@puravera.es Tel: +34 927 560 900

2. BTL – Lisbon International Tourism Fair 2011
Main tour-operators and travel agents which we have met:
• Viajens Abreu, S.A. o Transalpino
• Almeida Viajens o Among others.
• Associaçao Portuguesa das • INTER PASS
Agências de Viagens e turismo • LetsBonus
(APAVT) • MR. FRIEND
• BEATYVILLAGE Tour • PANDORA TOURS
• BEST TRAVEL • TRAVELERS
• GO4TRAVEL • VEFA TRAVEL
o ABA Viajens • VT
o Clube Viajar • Entremares – Consierge travel
o Lusanova • Among others.
Puravera has been able to close several agreements with international and domestic tour
operators. In addition we have closed strategic alliances with various companies for additional
services with reference to adventure travel and sustainable active leisure.
We leave you some pictures of the meeting:
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Web: www.puravera.es Email: info@puravera.es Tel: +34 927 560 900