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Brand launch presentation from Geeta

Geeta's presentation about the new TVH brand, delivered to TVH staff at the Away Day 2013

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Brand launch presentation from Geeta

  1. 1. Staff Away Day Geeta Nanda
  2. 2. What? Why? Value?
  3. 3. At TVH we recognise that people are everything; that staying relevant and doing good means we need to do more, to do better, to lead the way; that every day brings change and we need to be ready. Together, let’s step up to the challenge. Let’s continue to build creative and meaningful partnerships that raise the bar, that focus on ideas and actions, that are forward looking yet fit-for-purpose. Let’s put ourselves in the shoes of every one of our customers. Let’s listen, collaborate and deliver. Let’s never lose sight of the bigger picture - yet continually strive to get the little things right. Let’s champion people and possibilities. Let’s empower ourselves to step up and be heard, to be valued, to be agents of change. This will not happen by magic. It will take work, it will take partnership and it will take you. This is our call to arms and our pledge to each other, our sector and our society. Together we must continuously up our game to be successful yet remain true to what we believe in. TVH. Let’s step up. Let’s step up.
  4. 4. At TVH we recognise that people are everything; that staying relevant and doing good means we need to do more, to do better, to lead the way; that every day brings change and we need to be ready. Together, let’s step up to the challenge. Let’s step up. Setting the scene: the status quo is not an option, we need to embrace and lead change, with people at the heart of our world
  5. 5. Let’s continue to build creative and meaningful partnerships that raise the bar, that focus on ideas and actions, that are forward looking yet fit-for-purpose. Let’s step up. It is about us AND them. Working together, in partnership with like-minded organisations will be the engine of success
  6. 6. Let’s put ourselves in the shoes of every one of our customers. Let’s listen, collaborate and deliver. Let’s never lose sight of the bigger picture - yet continually strive to get the little things right. Let’s champion people and possibilities. Let’s step up. The people we serve sit at the heart of our world. We relate. We think small yet we imagine big. We do good by them
  7. 7. Let’s empower ourselves to step up and be heard, to be valued, to be agents of change. Let’s step up. Without our staff as agents of change, this will be just words with no delivery. We need to push out of our comfort zone
  8. 8. This will not happen by magic. It will take work, it will take partnership and it will take you. This is our call to arms and our pledge to each other, our sector and our society. Together we must continuously up our game to be successful yet remain true to what we believe in. Let’s step up. This is a manifesto as much as a proposition. It will drive how we behave as much as how we communicate
  9. 9. TVH. Let’s step up. Let’s step up. We are a challenger brand. Let’s all dive in together and drive transformational change. Let’s be bold
  10. 10. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets THINK FORWARD Let’s step up.
  11. 11. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Innovative & questioning THINK FORWARD Let’s step up.
  12. 12. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Innovative & questioning Experiment; pilot and prototype ideas We’ll evolve as customers do Face the future and expect change THINK FORWARD Let’s step up.
  13. 13. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets THINK ‘WE’ Let’s step up.
  14. 14. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Approachable & collaborative THINK ‘WE’ Let’s step up.
  15. 15. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Approachable & collaborative Build partnerships and collaborate Encourage ideas and conversation Look for diversity of views THINK ‘WE’ Let’s step up.
  16. 16. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets THINK OPENLY Let’s step up.
  17. 17. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Transparent & true to our word THINK OPENLY Let’s step up.
  18. 18. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Transparent & true to our word Be clear and specific Share when things go wrong Tell our story, explain what we’re doing Give your opinion constructively THINK OPENLY Let’s step up.
  19. 19. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets THINK WITH ENERGY Let’s step up.
  20. 20. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Passionate & customer focused THINK WITH ENERGY Let’s step up.
  21. 21. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Passionate & customer focused Take risks – be bold, be brave Stretch and challenge yourself How can customers join in? THINK WITH ENERGY Let’s step up.
  22. 22. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets THINK WITH COMPASSION Let’s step up.
  23. 23. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Compassionate & understanding THINK WITH COMPASSION Let’s step up.
  24. 24. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Compassionate & understanding Every customer is a person, not just a KPI Take the opportunity to be supportive How does this feel for a customer? Show appreciation for others THINK WITH COMPASSION Let’s step up.
  25. 25. TVH | Values & behavioursBrand proposition Behavioural guidelines Yourvision ofTVH Behavioural mindsets Approachable & Collaborative Let’s work together to achieve our shared goals Build partnerships and collaborate Encourage ideas and conversation Look for diversity of views THINK ‘WE’ Innovative & questioning Question how we do things. Think ahead. Innovate. Experiment; pilot and prototype ideas We’ll evolve as customers do Face the future and expect change THINK FORWARD Transparent & true to our word Let’s be transparent and true to our word Be clear and specific Share when things go wrong Tell our story, explain what we’re doing THINK OPENLY Passionate & customer focused Be passionate about delivering great customer service and making things happen. Take risks – be bold, be brave Stretch and challenge yourself How can customers join in? THINK WITH ENERGY Compassionate & understanding Offer your time and support. Act with empathy and understanding. Every customer is a person, not just a KPI Take the opportunity to be supportive How does this feel for a customer? THINK WITH COMPASSION Let’s step up. We can only STEP UP if we think forward, think ‘we’, think openly, thing with energy, and think with compassion Give your opinion constructively Show appreciation for others
  26. 26. Tone of voice Our propositio n How we speak What we value How we act Approachable & engaging Inviting THINK ‘WE’ Innovative & questioning Motivating THINK FORWARD Transparent & true to our word Conversation al THINK OPENLY Passionate & customer focused Inspirational THINK WITH ENERGY Compassionate & understanding Considerate THINK WITH COMPASSION Let’s step up.
  27. 27. Graphic elements
  28. 28. Graphic device
  29. 29. Colour palette
  30. 30. Vibrant, Composed reality
  31. 31. Vibrant, Composed reality
  32. 32. Logotype
  33. 33. Successful twitter icons
  34. 34. Logotype with icon
  35. 35. Identity in action

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