Brainstorming a Campaign to Promote "Project Refill and Reuse” To Clubs and Districts

1. https://www.esragplastics.org
Building a global network to rethink
and influence how we
create, use, and dispose of plastic
Lori Cloutier
Co-Chair
ESRAG Plastic Solutions
Lori.Cloutier@ESRAG.org

3. Future
Plastic
Production

4. https://www.science.org/content/article/plastic-dust-blowing-us-national-parks-more-1000-tons-each-year

7. The problem with
single-use plastic
is not the plastic…
…it is the single-use...
- United Nations
Environment
Programme
“Addressing
Single-Use
Plastic
Production

8. Credit: ReUse Wins, Upstream

9. Credit: ReUse Wins, Upstream

10. Credit: ReUse Wins, Upstream

11. Credit: ReUse Wins, Upstream

12. Needed for Change:
 Policy Changes such as Extended Producer
Responsibility (EPR)
 Behavior Change
Credit: Zero Waste Scotland

13. August 1955
LIFE
Magazine
“The
Throw-Away
Lifestyle!”

14. The normal:
Cases of plastic
water bottles

15. The future “new”
normal:
Insulated Water
Dispensers and
Washable Cups

18. Key Take-Aways:
 Information and awareness
programs alone do not change
behavior
 People are influenced by what
other people are doing, and don’t
want to be different.

19. Rotary Clubs –
A perfect fit to
inspire global
change
 Structure: Clubs all over the world
 Visible: Hold public fundraisers and events – perfect to demonstrate and normalize refill & reuse
systems
 Cultural Context: Able to adapt “refill and reuse” projects to local needs and customs
 Force Multipliers: Rotarians can share methods learned on other Boards, businesses, groups
that also have events and fundraisers
 Problem Solvers

20. The Diffusion of Innovation -
E.M. Rogers

21. What is the most
effective role
Rotary Clubs can
play in ending
plastic waste?
Leading your
community in
changing from
single-use
plastics and
disposables to
refill and reuse
solutions.

22. The “Core Project” needs a
name!
The Core Project:
Make your Club’s public
events, fundraisers and
meetings a living
demonstration of how to
ditch the disposables and
use refill and reusables.
Suggestions so far….
“Project Reuse and Refill” – working title
“Once is Not Enough!” – Karen Kendrick- Hands
“Honk if you Love Paul Harris” (with apologies to
Cliff Dochterman, R.I President ‘92 – ‘93)
Send suggestions:
Lori.Cloutier@ESRAG.org

24. Some Ideas….
From Red Lodge Montana – Rotactor lead the way in providing
a filtered water bottle refill station.
From Bangalore, India – Rotarian Dr . Meenakshi Bharath
produced video on her son’s wedding that used no disposables
https://mail.google.com/mail/u/1/#search/eco+friendly?projector=
1.
From Santiago, Chile – Algramo refills cleaning and personal
care products into reusable “smart” packaging via electric trikes,
replacing sachet packaging.

25. ad
Primary Objective:
Create a large list of
ideas, resources and
needed tools to
promote “Project
Once is Not Enough”
To Rotary Clubs and
Districts.
Secondary Objective:
To recruit members
from all regions to
develop additional
projects.

26. https://www.esragplastics.org
Building a global network to rethink
and influence how we
create, use, and dispose of plastic
Lori Cloutier
Co-Chair
ESRAG Plastic Solutions
Lori.Cloutier@ESRAG.org