3. RUGBY CLUBS EXIST TO
BENEFIT THEIR MEMBERS
The members of an amateur rugby club will come from a diverse range of
economic and cultural backgrounds. We come together around a sport
that provides us with physical, social and competitive fulfillment.
4. Economically, the average American
rugby club is surviving with...
- 25 to 40 players
- 30 to 50 contributing members
- $28,000 annual budget
- 5 volunteer board members
- 3 named sponsors
- 1 under-paid coach
- 0 clubhouse facilities
- 1 under-utilized website
Tinker with these numbers a little bit and your club will probably
look pretty similar to the rest.
6. How do a rugby club’s board members
spend most of their time?
Promoting Events? Player Development?
Evaluating Coaches? Organizing Tournaments?
7. DUES AND SPONSORSHIPS
It wound be great if every rugby club’s administration could spend the bulk
of their time improving the experience of their members. But amateur sport
being what it is, finding ways to pay for things dominates board meetings.
9. RUGBY CLUBS ARE SMALL
Lets go ahead and admit something obvious here, amateur rugby clubs are
tiny compared to the professional sporting franchises in the United States.
We don’t have highly-paid board members, coaches or players. But that’s ok.
10. VALUE IS HARD TO
If your rugby club doesn’t have a massive TV deal, millions in merchandise sales and
a strong brand known around the world, how do you demonstrate value to a potential
sponsor? Answer: it’s really really tough. That’s why board members are forced to
spend so much time chasing low-value sponsors and players for dues payments.
13. The average American rugby player...
- Is Single
- 25 to 35 yrs old
- Earns $36,000 / year
- Consumes alcohol > twice / week
- Watches < 2 rugby games / week
- Does 1-3 gym workouts / week
- Goes to rugby training once / week
- Spends 6-8 hours online / day
- Checks their cell phone > 85 times / day
- Has played for > 2 rugby clubs
- Will play for 4 clubs in their career
- Has been to 1 international rugby game
14. Where do rugby players spend
their disposable income?
At the end of September, 2015 Ruck Science conducted a survey of 200 amateur rugby players
in the southwest United States - these figures are taken from the results of that survey.
15. What can Ruck Science offer the community?
Beginning in October of 2015, Ruck Science will be releasing four lines of rugby-specific
products designed to help rugby players perform, recover and live better.
Oct, 2015 - Nutritional Supplements
Feb. 2016 - Clothing & Apparel
Mar, 2016 - Digitial Training / Entertainment
Apr, 2016 - Concussion Treatment
17. WE USE OUR OWN PRODUCTS
Before releasing any new product on ruckscience.com, our testing team which
includes rugby players on 3 continents, use the product in a rugby setting for
several months. This helps us to guarantee the quality to our customers.
OUR AVERAGE MARGIN5%
ADVERTISING & MARKETING5%
CLUBS BEFORE PROFITS
Rugby is first and foremost about community. Our goal is to help build
grassroots rugby in the United States. If we can produce a product that
benefits players and clubs but doesnt make us a dime, we’ll still do it.
19. NO COST. NO COMMITMENT.
We want this to be simple. That’s why we don’t have any minimum requirements
for rugby clubs. We’ll never demand that a club promote or endorse our products
or put our logo on a jersey. This means there is $0 in up-front costs to clubs.