6. Why, From a Marketer’s point of view, is it important to know about Attitudes? If a consumer is favorably disposed towards your product or service then you want to keep them so disposed If they are unfavorably disposed then you want to change their attitude.
7. Otherimportant reasons are… Important role in explaining and predictingbehavior towardproducts and services. Attitudes are closely related to behavioral intention. Attitude toward a productmayalso help to evaluate responsiveness to communication from the company.
13. THE ICEBERG Iceberg: Only 10 % of any iceberg is visible. the remaining 90% is below sea level BEHAVIOR KNOWN TO OTHERS SEA LEVEL UNKNOWN TO OTHERS IMPACT ATTITUDE
24. Resistance to attack“I like it a lot.” “I can remember my attitude toward it.” “I’m sure I like it.” “I’ve liked it for a long time and will continue to like it” “I’ll like it no matter what anyone says about it.”
