SlideShare une entreprise Scribd logo
1  sur  32
Télécharger pour lire hors ligne
.
Getting to Know Nestlé
.
 Swiss company - global reach
 Around 254,000 people working for us
 Operating in more than 80 countries
 World´s leading food & beverage company
 People, brands & products are key
Our Global Organization
.
Environment Infant Formula
Policy
Quality Coffee Prices UN Global
Compact
Sustainability Gene
Technology
Nestlé
Donations
Water Nestlé in the
Community
Our Responsibility
.
 People – our source of
energy
 Around 247,000 people
make up the Nestlé family
 Continous training and
improvement of skills
 Respect and cultural
diversity
Our People
.
THE NESTLÉ SPIRIT
 We believe in people rather
than systems
 Committed to creating value for
our shareholders
 Descentralized
 Committed to continuous
improvement rather than
dramatic, one-off changes
Carrees at Nestlé
.
NESTLE BRANDS
 Milk Products & Nutrition
 Beverages
 Prepared Dishes and Cooking Aids
 Chocolates & Confectionary
.
MILK PRODUCTS AND NUTRITION
 Nestle Everyday Dairy Winter
 Nestle Everyday Slim
 Nestle Everyday Ghee
 Nestle Milkmaid
 Nestle Fresh and Natural Dahi
 Nestle Jeer Raita
 Nestle Milkmaid Fruit Yoghurt
 Nestle Milk
 Nestle Slim Milk
.
BEVERAGES
 NESCAFÉ CLASSIC
 NESCAFÉ SUNRISE
 NESTLÉ MILO
 NESCAFÉ 3 IN 1
 NESCAFÉ KOOLREZ
.
PREPARED DISHES AND COOKING AIDS
 Maggi 2-Minute Noodles
 Maggi Vegetable Atta Noodles
 Maggi Dal Atta Noodles
 Maggi Rice Noodles Main
 Maggi Sauces
 Maggi Pizza Maza
 Maggi Healthy soups
 Maggi Healthy Soups Sanjevni
 Maggi Magic Cubes
.
CHOCOLATES & CONFECTIONARY
 Nestle Kit-Kat
 Nestle Kit-Kat Lite
 Nestle Munch
 Nestle Munch Pop Choc
 Nestle Milkybar
 Nestle Bar one
 Nestle Fun Bar
 Nestle Milk Chocolate
 Polo Power Mint
 Nestle Eclairs
.
.
.
 There was a great deal of competition from continental
manufacturers.
 Time and money was spent on research and on new plant.
 Three names were considered:-
 Jersey,
 Highland Milk and
 Dairy Maid.
 Dairy Maid became Dairy Milk, and Cadbury's Dairy Milk, with
its unique flavour and smooth creamy texture, was ready to
challenge the Swiss domination of the milk chocolate market.
 By 1913 Dairy Milk had become the company's best selling line.
.
.
C
A
D
B
U
R
Y
W
O
R
L
D
W
I
D
E
.
 Cadbury is the world's largest
confectionery company.
 It have a strong regional presence in
beverages in the Americas and Australia.
 All its products are enjoyed in almost
every country around the world.
 Merger of Jacob Schweppes & John
Cadbury in 1969 to form Cadbury
Schweppes was a huge hit.
CADBURY WORLDWIDE
.
.
.
 After 59 years of existence, it today has five
company-owned manufacturing facilities at
Thane, Induri (Pune) and Malanpur (Gwalior),
Bangalore and Baddi (Himachal Pradesh) and 4
sales offices (New Delhi, Mumbai, Kolkota and
Chennai).
.
.
CADBURY BRANDS
.
CADBURY BRANDS
 Chocolates
 Snacks
 Beverages
 Candy
 Snacks
 Bytes
BEVERAGES
 Bournvita
CANDY
 Halls
.
Chocolates
 Dairy Milk
 5 Star
 Perk
 Celebrations
 Temptation
 Éclairs
 Gems
.
.
What is important in the product is this taste, price, packaging, quantity?
.
What pack do you purchase?
.
Which promotional attracts you much?
.
Findings
CONSUMER RESEARCH:
Consumer research deals with consumer and their problems and
solution to the problems. In this we came to know
about the consumers need and expectation levels regarding
products and ascertainable
PRODUCT RESEARCH:
Under product research I came to know about the
modification which consumers wants as to the
quality, packing, shape, color, and quantity etc. of their
favorite chocolate.
.
SUGGESTIONS AND RECOMMENDATIONS
Due to increasing overall cost in Chocolate Products
everywhere, cost format should be made as such that
it is affordable to each and everyone in the society. In
this we also found that if the demanded brand is not
available, so at that time the customers switch over
the brand of the chocolate so, here the company
should build up the healthy distribution channel by
which company can attract the customers and
company loose the fear from the market. Company
should concentrate more on television for
advertisement
.
Conclusion:
• the liking pattern of the two products Cadbury and nestle
• overall people like to eat Cadbury brand rather than
nestle
• master people preferred dairy milk of Cadbury due to its
flavor taste quality and image and due to its hard form
some people often like to hear a chocolate with good
quality taste crunch
.
This was all about the study done on Two
choclate brands that is NESTLE and CADBURY
.
Thank You

Contenu connexe

Tendances

4 P's of cadbury company
4 P's of cadbury company4 P's of cadbury company
4 P's of cadbury companySumeet Patel
 
New Marketing plan for Cadbury Temptations
New Marketing plan for Cadbury TemptationsNew Marketing plan for Cadbury Temptations
New Marketing plan for Cadbury TemptationsHetanshi Desai
 
Marketing strategies of Cadbury
Marketing strategies of CadburyMarketing strategies of Cadbury
Marketing strategies of CadburyHarshali Kotekar
 
Ppt on cadbury
Ppt on cadburyPpt on cadbury
Ppt on cadburysachin
 
Cadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P'sCadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P'sChanchal Jetha
 
Product life cycle of dairy milk 03.04.2014
Product life cycle of dairy milk   03.04.2014Product life cycle of dairy milk   03.04.2014
Product life cycle of dairy milk 03.04.2014Pratik Pandey
 
Marketing Management PPT on Segmentation,Targeting and Positioning
Marketing Management PPT on Segmentation,Targeting and PositioningMarketing Management PPT on Segmentation,Targeting and Positioning
Marketing Management PPT on Segmentation,Targeting and PositioningDevshuvro Ghosh
 
MARKETING MIX OF BRITANNIA
MARKETING MIX OF BRITANNIA MARKETING MIX OF BRITANNIA
MARKETING MIX OF BRITANNIA Kartik Parashar
 
Marketing : Repositioning Strategies of Cadbury Dairy Milk
Marketing : Repositioning Strategies of Cadbury Dairy MilkMarketing : Repositioning Strategies of Cadbury Dairy Milk
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
 
marketing segmentation of Cadbury
marketing segmentation of Cadburymarketing segmentation of Cadbury
marketing segmentation of CadburyTanzil Khan
 
Cadbury
Cadbury Cadbury
Cadbury Moh_aa
 
Brand,nestle
Brand,nestleBrand,nestle
Brand,nestleB.k. Das
 
Cadbury Dairy Milk Marketing Project
Cadbury Dairy Milk Marketing ProjectCadbury Dairy Milk Marketing Project
Cadbury Dairy Milk Marketing Projectsohel jamadar
 
Marketing Strategy of Nestle ppt
Marketing Strategy of Nestle pptMarketing Strategy of Nestle ppt
Marketing Strategy of Nestle pptBaba Chaudhry
 
Britannia and Nestle-New Product Development and Product Life Cycle
Britannia and Nestle-New Product Development and Product Life CycleBritannia and Nestle-New Product Development and Product Life Cycle
Britannia and Nestle-New Product Development and Product Life CycleRanjani Balu
 
Swot analysis of Cadbury.
Swot analysis of Cadbury.Swot analysis of Cadbury.
Swot analysis of Cadbury.iAqsa
 

Tendances (20)

cadbury
cadburycadbury
cadbury
 
4 P's of cadbury company
4 P's of cadbury company4 P's of cadbury company
4 P's of cadbury company
 
New Marketing plan for Cadbury Temptations
New Marketing plan for Cadbury TemptationsNew Marketing plan for Cadbury Temptations
New Marketing plan for Cadbury Temptations
 
Marketing strategies of Cadbury
Marketing strategies of CadburyMarketing strategies of Cadbury
Marketing strategies of Cadbury
 
Ppt on cadbury
Ppt on cadburyPpt on cadbury
Ppt on cadbury
 
Cadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P'sCadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P's
 
Product life cycle of dairy milk 03.04.2014
Product life cycle of dairy milk   03.04.2014Product life cycle of dairy milk   03.04.2014
Product life cycle of dairy milk 03.04.2014
 
Marketing Management PPT on Segmentation,Targeting and Positioning
Marketing Management PPT on Segmentation,Targeting and PositioningMarketing Management PPT on Segmentation,Targeting and Positioning
Marketing Management PPT on Segmentation,Targeting and Positioning
 
Nestle
NestleNestle
Nestle
 
MARKETING MIX OF BRITANNIA
MARKETING MIX OF BRITANNIA MARKETING MIX OF BRITANNIA
MARKETING MIX OF BRITANNIA
 
Cadbury Case Study
Cadbury Case StudyCadbury Case Study
Cadbury Case Study
 
Marketing : Repositioning Strategies of Cadbury Dairy Milk
Marketing : Repositioning Strategies of Cadbury Dairy MilkMarketing : Repositioning Strategies of Cadbury Dairy Milk
Marketing : Repositioning Strategies of Cadbury Dairy Milk
 
marketing segmentation of Cadbury
marketing segmentation of Cadburymarketing segmentation of Cadbury
marketing segmentation of Cadbury
 
Cadbury
Cadbury Cadbury
Cadbury
 
Brand,nestle
Brand,nestleBrand,nestle
Brand,nestle
 
Cadbury Dairy Milk Marketing Project
Cadbury Dairy Milk Marketing ProjectCadbury Dairy Milk Marketing Project
Cadbury Dairy Milk Marketing Project
 
Marketing Strategy of Nestle ppt
Marketing Strategy of Nestle pptMarketing Strategy of Nestle ppt
Marketing Strategy of Nestle ppt
 
Britannia and Nestle-New Product Development and Product Life Cycle
Britannia and Nestle-New Product Development and Product Life CycleBritannia and Nestle-New Product Development and Product Life Cycle
Britannia and Nestle-New Product Development and Product Life Cycle
 
Cadbury
CadburyCadbury
Cadbury
 
Swot analysis of Cadbury.
Swot analysis of Cadbury.Swot analysis of Cadbury.
Swot analysis of Cadbury.
 

En vedette

cadbury vs nestle, a marketing project
cadbury vs nestle, a marketing projectcadbury vs nestle, a marketing project
cadbury vs nestle, a marketing projectSunny Gandhi
 
Laptop brand awareness
Laptop brand awarenessLaptop brand awareness
Laptop brand awarenessProlay Ray
 
comparitive study of nike and adidas
comparitive study of nike and adidascomparitive study of nike and adidas
comparitive study of nike and adidasdabralvipin
 
Cadbury Dairy Milk
Cadbury Dairy Milk Cadbury Dairy Milk
Cadbury Dairy Milk Arun Khedwal
 
Product and brand management ppt
Product and brand management pptProduct and brand management ppt
Product and brand management pptMukku Jakkaraiah
 

En vedette (11)

cadbury vs nestle, a marketing project
cadbury vs nestle, a marketing projectcadbury vs nestle, a marketing project
cadbury vs nestle, a marketing project
 
Brand Comparison
Brand ComparisonBrand Comparison
Brand Comparison
 
Laptop brand awareness
Laptop brand awarenessLaptop brand awareness
Laptop brand awareness
 
Brands ppt
Brands pptBrands ppt
Brands ppt
 
Nike vs. Adidas
Nike vs. AdidasNike vs. Adidas
Nike vs. Adidas
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
 
comparitive study of nike and adidas
comparitive study of nike and adidascomparitive study of nike and adidas
comparitive study of nike and adidas
 
Cadbury Dairy Milk
Cadbury Dairy Milk Cadbury Dairy Milk
Cadbury Dairy Milk
 
Nike vs adidas
Nike vs adidasNike vs adidas
Nike vs adidas
 
Product line of nestle
Product line of nestle Product line of nestle
Product line of nestle
 
Product and brand management ppt
Product and brand management pptProduct and brand management ppt
Product and brand management ppt
 

Similaire à Comparison between brands Nestle and Cadbury

Supply chain management of cadbury
Supply chain management of cadburySupply chain management of cadbury
Supply chain management of cadburyMuraliDasari2
 
Analysis of Marketing Mix & STP of Cadbury's
Analysis of Marketing Mix & STP of Cadbury'sAnalysis of Marketing Mix & STP of Cadbury's
Analysis of Marketing Mix & STP of Cadbury'sMohd Sameer Ansari
 
Business and Management--Cadbury
Business and Management--CadburyBusiness and Management--Cadbury
Business and Management--Cadburykp2195BM
 
Swiss Miss Ad Plan Booklet
Swiss Miss Ad Plan BookletSwiss Miss Ad Plan Booklet
Swiss Miss Ad Plan BookletEvan Stein
 
4Cs of Marketing Mix(Cadbury).pptx
 4Cs of Marketing Mix(Cadbury).pptx 4Cs of Marketing Mix(Cadbury).pptx
4Cs of Marketing Mix(Cadbury).pptxAsmita Yadav
 
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptxCADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptxvikashyadav9159
 
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptxCADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptxvikashyadav9159
 
Cadbury India- An overview
Cadbury India- An overviewCadbury India- An overview
Cadbury India- An overviewJewel Pooja
 
Cadbury ppt @ bec doms bagalkot mba
Cadbury ppt @ bec doms bagalkot mbaCadbury ppt @ bec doms bagalkot mba
Cadbury ppt @ bec doms bagalkot mbaBabasab Patil
 
Final project Of Personal Selling & Sales Promotion
Final project Of Personal Selling & Sales PromotionFinal project Of Personal Selling & Sales Promotion
Final project Of Personal Selling & Sales PromotionDanish Farooq
 

Similaire à Comparison between brands Nestle and Cadbury (20)

Cadbury
CadburyCadbury
Cadbury
 
Supply chain management of cadbury
Supply chain management of cadburySupply chain management of cadbury
Supply chain management of cadbury
 
Cadbury india
Cadbury indiaCadbury india
Cadbury india
 
Analysis of Marketing Mix & STP of Cadbury's
Analysis of Marketing Mix & STP of Cadbury'sAnalysis of Marketing Mix & STP of Cadbury's
Analysis of Marketing Mix & STP of Cadbury's
 
Cadbury final
Cadbury finalCadbury final
Cadbury final
 
Cadburyfinal
CadburyfinalCadburyfinal
Cadburyfinal
 
Cadbury
CadburyCadbury
Cadbury
 
Dairy Milk
Dairy MilkDairy Milk
Dairy Milk
 
Business and Management--Cadbury
Business and Management--CadburyBusiness and Management--Cadbury
Business and Management--Cadbury
 
Swiss Miss Ad Plan Booklet
Swiss Miss Ad Plan BookletSwiss Miss Ad Plan Booklet
Swiss Miss Ad Plan Booklet
 
4Cs of Marketing Mix(Cadbury).pptx
 4Cs of Marketing Mix(Cadbury).pptx 4Cs of Marketing Mix(Cadbury).pptx
4Cs of Marketing Mix(Cadbury).pptx
 
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptxCADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
 
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptxCADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
 
Cadbury India- An overview
Cadbury India- An overviewCadbury India- An overview
Cadbury India- An overview
 
markating (1).pptx
markating (1).pptxmarkating (1).pptx
markating (1).pptx
 
Cadburry
CadburryCadburry
Cadburry
 
Cadbury ppt @ bec doms bagalkot mba
Cadbury ppt @ bec doms bagalkot mbaCadbury ppt @ bec doms bagalkot mba
Cadbury ppt @ bec doms bagalkot mba
 
Cadbury
Cadbury Cadbury
Cadbury
 
Dairy milk..
Dairy milk..Dairy milk..
Dairy milk..
 
Final project Of Personal Selling & Sales Promotion
Final project Of Personal Selling & Sales PromotionFinal project Of Personal Selling & Sales Promotion
Final project Of Personal Selling & Sales Promotion
 

Dernier

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 

Dernier (20)

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 

Comparison between brands Nestle and Cadbury

  • 2. .  Swiss company - global reach  Around 254,000 people working for us  Operating in more than 80 countries  World´s leading food & beverage company  People, brands & products are key Our Global Organization
  • 3. . Environment Infant Formula Policy Quality Coffee Prices UN Global Compact Sustainability Gene Technology Nestlé Donations Water Nestlé in the Community Our Responsibility
  • 4. .  People – our source of energy  Around 247,000 people make up the Nestlé family  Continous training and improvement of skills  Respect and cultural diversity Our People
  • 5. . THE NESTLÉ SPIRIT  We believe in people rather than systems  Committed to creating value for our shareholders  Descentralized  Committed to continuous improvement rather than dramatic, one-off changes Carrees at Nestlé
  • 6. . NESTLE BRANDS  Milk Products & Nutrition  Beverages  Prepared Dishes and Cooking Aids  Chocolates & Confectionary
  • 7. . MILK PRODUCTS AND NUTRITION  Nestle Everyday Dairy Winter  Nestle Everyday Slim  Nestle Everyday Ghee  Nestle Milkmaid  Nestle Fresh and Natural Dahi  Nestle Jeer Raita  Nestle Milkmaid Fruit Yoghurt  Nestle Milk  Nestle Slim Milk
  • 8. . BEVERAGES  NESCAFÉ CLASSIC  NESCAFÉ SUNRISE  NESTLÉ MILO  NESCAFÉ 3 IN 1  NESCAFÉ KOOLREZ
  • 9. . PREPARED DISHES AND COOKING AIDS  Maggi 2-Minute Noodles  Maggi Vegetable Atta Noodles  Maggi Dal Atta Noodles  Maggi Rice Noodles Main  Maggi Sauces  Maggi Pizza Maza  Maggi Healthy soups  Maggi Healthy Soups Sanjevni  Maggi Magic Cubes
  • 10. . CHOCOLATES & CONFECTIONARY  Nestle Kit-Kat  Nestle Kit-Kat Lite  Nestle Munch  Nestle Munch Pop Choc  Nestle Milkybar  Nestle Bar one  Nestle Fun Bar  Nestle Milk Chocolate  Polo Power Mint  Nestle Eclairs
  • 11. .
  • 12. .
  • 13. .  There was a great deal of competition from continental manufacturers.  Time and money was spent on research and on new plant.  Three names were considered:-  Jersey,  Highland Milk and  Dairy Maid.  Dairy Maid became Dairy Milk, and Cadbury's Dairy Milk, with its unique flavour and smooth creamy texture, was ready to challenge the Swiss domination of the milk chocolate market.  By 1913 Dairy Milk had become the company's best selling line.
  • 14. .
  • 16. .  Cadbury is the world's largest confectionery company.  It have a strong regional presence in beverages in the Americas and Australia.  All its products are enjoyed in almost every country around the world.  Merger of Jacob Schweppes & John Cadbury in 1969 to form Cadbury Schweppes was a huge hit. CADBURY WORLDWIDE
  • 17. .
  • 18. .
  • 19. .  After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai).
  • 20. .
  • 22. . CADBURY BRANDS  Chocolates  Snacks  Beverages  Candy  Snacks  Bytes BEVERAGES  Bournvita CANDY  Halls
  • 23. . Chocolates  Dairy Milk  5 Star  Perk  Celebrations  Temptation  Éclairs  Gems
  • 24. .
  • 25. . What is important in the product is this taste, price, packaging, quantity?
  • 26. . What pack do you purchase?
  • 28. . Findings CONSUMER RESEARCH: Consumer research deals with consumer and their problems and solution to the problems. In this we came to know about the consumers need and expectation levels regarding products and ascertainable PRODUCT RESEARCH: Under product research I came to know about the modification which consumers wants as to the quality, packing, shape, color, and quantity etc. of their favorite chocolate.
  • 29. . SUGGESTIONS AND RECOMMENDATIONS Due to increasing overall cost in Chocolate Products everywhere, cost format should be made as such that it is affordable to each and everyone in the society. In this we also found that if the demanded brand is not available, so at that time the customers switch over the brand of the chocolate so, here the company should build up the healthy distribution channel by which company can attract the customers and company loose the fear from the market. Company should concentrate more on television for advertisement
  • 30. . Conclusion: • the liking pattern of the two products Cadbury and nestle • overall people like to eat Cadbury brand rather than nestle • master people preferred dairy milk of Cadbury due to its flavor taste quality and image and due to its hard form some people often like to hear a chocolate with good quality taste crunch
  • 31. . This was all about the study done on Two choclate brands that is NESTLE and CADBURY