1. GRIP The Sparks Foundation
Presented by Rupali Yadav
info@thesparksfoundation.sg
Marketing
Plan
2. Digital Marketing
Content Marketing
Partnership and
Collaborations
Community Engagement
Evaluation and
measurement
Budget and Resources
Influencer Collaboration
Mobile app
Media Relations
Alumini Network
Ambassador Program
Storytelling campaign
Corporate Partmerships
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2.
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O v e r v i e w
3. Understand the target audience: Conduct market research
to gain insights into the target audience's demographics,
preferences, and behaviors.
1.
Goal 1
2.Develop a positioning strategy: This involves identifying the
unique value proposition and key messaging that sets the
foundation apart from others.
Goal 2
3.Create a comprehensive marketing mix:This can include a mix
of traditional marketing (print ads, direct mail), digital
marketing (website, social media, email campaigns), public
relations, events, and partnerships.
Goal 3
4. Key Elements
Mission and values
Visual identity
Brand Messaging
Consistency across channels
UniqueValueProposition
Branding
5. Schedule marketing efforts
01 02 03
04 05 06
Regular Reporting
Optimize and refine
Review and adjust
Create Marketing
Calender
Allocate Resources
Monitor and measure
