The Jerusalem Post wanted to reach mobile readers directly with branded apps but found partnering with multiple vendors complicated. They chose Rumble for its complete mobile solution and embedded monetization opportunities. One month later, Rumble launched the Jerusalem Post app across devices with customized features and a monetization dashboard, resulting in a 45% increase in subscription revenues.

1. The Jerusalem Post, one of the leading global news authorities on the Middle East, wanted
to reach readers directly with self-branded mobile apps.
Starting in 2011, The Jerusalem Post started to partner with various vendors to build out
their app presence. After relying on multiple vendors and running into unexpected integra-
tion complications, The Jerusalem Post felt that having a fully integrated partner was
essential to effectively capture mobile dollars.
The Jerusalem Post chose Rumble because of the complete mobile solution they provide
to publishers and the embedded monetization opportunities.
One month after reaching an agreement, Rumble launched The Jerusalem Post branded
app across all devices on Apple and Android with customized breaking news, premium pay
walls and push notification capabilities while providing a monetization dashboard with a
real-time app control center.
International Publisher sees +45% revenue increase
from in-app subscriptions
SUCCESS STORY:
The Jerusalem Post
PUBLISHER
CLIENT TESTIMONIAL
“We wanted a great
product for our readers
and a powerful technology
to drive monetization –
Rumble gave us exactly
that.”
Yossi Aviv,
Chief Technology Officer (CTO)
GOAL
Looking for a mobile
solution, not a series of
features.
Learn more about
how rumble helps
publishers at:
www.rumble.me
RESULTS
DETAILS
High Impact User Experience
Increase in Daily App
Downloads
Fill Rate for Ad Requests
2½ to 4½ Star User
Rating Score
Increase in Monthly Mobile
Subscription Revenues+45%98%
+35%
High Impact Revenues
Dashboard: Channel Configuration
www.rumble.me | contactus@rumble.me
Jerusalem Post App
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Sandbox 10