• Way of the future
• Eventually in attendance at real
• Customer interaction with App
Last Five Game Records
Head to Head
In Game Statistics
• Over 32 million play fantasy football
(NFL) – but many don’t have time!!
• Friendly betting competition
• Create a league with a group of
friends or challenge people looking
to bet against a certain team
• Wager real money
• Unregulated markets users become
familiar with company
• Link with Facebook and Twitter to
find friends and gloat!
• Niche in the market for being a
• Very memorable and spark media
• Social Media competitions
• Let customers be makers of
• Invest in media buying in areas
Paddy Power has little customers
• Advertise through PlayStation and
Xbox sports games
• Creative novelty bets – generate
conversations in media and
amongst sports fans
• Keep up to date with technological
advancements, it is important to use the
native features and add features that will
attract and retain customers
• Preparation and planning for unregulated
markets to become regulated is key
• Paddy Power sets the bar high and I believe
the company to keep progressing is to be
better than yourself!
Notes de l'éditeur
Slide 2: In this presentation I will deal with how PP can acquire more customers, improve experience of customers
Slide 3:Paddy Power has been pushing boundaries, innovating and taking the right steps in the gaming and betting industry.There is massive potential for each of the online channels but the main one I have a keen interest in and believe can grow further is the sports book in terms of mobile.As we know online has jumped 41% (€191) of PP revenues and now mobile has trebled to 53m and I believe there are great prospects for PP to grow in this area. The growth of mobile and tablet technology has been incredibleAnd there is constant developments in this area, which has a massive impact on the betting industry so it is vital for PP to keep on its toes and be responsive to any changes in the industry.PP Regulation in the US market is weakening and this is a perfect opportunity to get involved and build brand reputation in this market through social gaming, which I will discuss in the presentation.PP has very strong with customers through its customer service and guerrilla marketing stunts and it is important to remain positive in this area.Very exciting time for online gaming and betting! 41%(PP revenues) increase to 191m PP just after EuroPP investing in Mobile and tablet is keeping them top of game with competition, cant relax on this or competitors will catch upMobile revenue trebled 53m euros and this area is going to grow and grow!Such an interesting time with new products Apple, Android, Samsung and other big companies never know what is coming out next and it is important to keep on your toesMove into the Italian market and building strong presence – 4% share, growing Australia by 35%5.6 million euros to customers on money back offers
Slide 4:On the PP app it uses location settings for customers to make a bet. Why doesn’t PP utilise these settings to send notifications to match/event goers to encourage them to place a bet and to enjoy the game that extra bit more. For those at the stadium who bet a certain amount at the game they will be entered into a competition with the other PP users at the stadium, prize such as paddy power credited to their account.
Slide 5:Promote through Social MediaUnique money back special for those at the gameAdvertisements around the ground make those who don’t have the App aware
Slide 6:Further to this if users had the option to scan their smartphone or tablet device at the game and in real time the in game odds pop up would be incredible. I know the Premier ship app has tv bet but this addition would improve interaction at the game. This type of product development would get people talking for the right reasons. Great for when US regulated
Know premiership app has it but needed for other sports – tennis, golf, NFL, NHL, NBA, NCAA, etcInformation is easily available out there why cant PP provide it and encourage bettingSlide 7:As people like to have informed choices to their betting it would be brilliant for PP to have a stats app that provides information. The information is easily available out there why cant PP provide it and encourage betting. I know the premiership app has some features but its not publicised and there is scope for American sports.One location for paddy power customers to look at past match statistics Research previous: Horse races/forms Match results/goal and point scorers allow for easy comparisonLink with Paddy Power App to quickly place a betWould be brilliant for getting into US market for the vast amounts of sport.
Slide 8:At present PP has really strong customer service and fast response time. However I see potential for the company to grow in this area. At present there are walkie-talkie applications such as Voxer and Hey Tell that are very popular in the App store.If PP can utilise this and ad to app it would be brilliantFrom this customer support reaction time can be extremely fastFurther it can be used for making a quick betSense of personal communication – closest to face to face interaction.
Slide 9:Social Gaming (Melissa Blau, director of the consultancy iGaming Capital) is becoming increasingly popular with over 800 million people involved in these games worldwide and the idea of social Betworking is something of interest. Over 32 million play fantasy football however many don’t have time to keep up to date with these leagues but they still like to be involved with their friends. Friendly betting competition between friendsCreate a league with a group of friends or challenge people looking to bet against a certain teamRegulated markets wager real moneyUnregulated markets users become familiar with companyLink with Facebook and Twitter to find and gloat!Currently there is an application called “SideBets” and “BetARound” where people can interact with friends and have competition surrounding football and other sports. Sidebets you can bet on a game like England and Ireland and one can bet Ireland to win and one can bet overall points. And BetARound is where you pick 3 things to win e.g handicap, over & unders/total points you cant see what the opposition chooses but once games are over you are notified whether you win such as 3/2 or 1/3.
Slide 10:Betfair has recently added “cash out” feature for in game betting and has been used over a million times.Where customers receive percentage of potential returnsEntice customers who may not like riskPeople still feel like they will win but in the long run. Encourage people to be on App/Online while watching an event, encourage more in game betting
Those with long commute's to work
Slide 11:PP owns a niche in the market for being known as a mischievous brandNegative perception for PP sign something different like hot air balloon or blimp with PP over it.Fun way for brand exposureVery memorable and spark media attentionSocial media competitions 4. Customer competition just like Doritos crash the super bowl – customers made adverts and some were chosen to be played during the Super Bowl. By doing this PP seen to be supporting creativity and young Irish production/film enthuses to get their talents seen at a national and international level.
Slide 12:Keep advertising through event specials, money back specials, justice pay-outs, early pay-outs and extra placesInvest in media buying at events good for exposure, look at areas where sport is popular but betting little, make people aware and measure to see if there is improvements.Novelty bets – generate conversations in media and amongst sports fans and potential to get more female involved in male sporting events they may not be aware off.
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