2. SOCIAL MEDIA
Social media are interactive
technologies that allow the creation or
sharing/exchange of information, ideas,
interests, and other forms of expression
via virtual communities and networks.
Social media is a collective term for
websites and applications that focus on
communication, community-based
input, interaction, content-sharing and
collaboration
“Don’t use social
media to impress
people; use it to
impress people.”
- DaveWillis.org
3. HOW DID SOCIAL MEDIA START?
• The Launch of Social Sites They
introduced users to digital
communication through email,
bulletin board messaging, and real-
time online chatting. This gave rise to
the earliest social media networks,
beginning with the short-lived Six
Degrees profile uploading service in
1997.
• It enabled users to upload a profile
and make friends with other users. In
1999, the first blogging sites became
popular, creating a social media
sensation that’s still popular today.
“Live as if you were to
die tomorrow. Learn as
if you were to live
forever.”
– Mahatma Gandhi
4. What is the Importance of Social
Media?
• In today’s society, the use of social
media has become a necessary daily
activity. Social media is typically
used for social interaction and
access to news and information, and
decision making. It is a valuable
communication tool with others
locally and worldwide, as well as to
share, create, and spread
information.
“Your time is limited, so
don’t waste it living
someone else’s life. Don’t
be trapped by dogma –
which is living with the
results of other people’s
thinking.” –Steve Jobs
5. • Social media is important because
it allows you to reach, nurture,
and engage with your target
audience — no matter their
location. When a business can use
social media to connect with its
audience, it can use social media
to generate brand awareness,
leads, sales, and revenue.
“If life were
predictable it
would cease to be
life, and be without
flavor.”.
–Eleanor Roosevelt
6. WHAT ARE THE EXAMPLES OF A SOCIAL
MEDIA?
• Facebook
• Twitter
• Instagram
• YouTube
• Whatsapp
• Facebook messenger
• Pinterest
• Snapchat
• QQ
“Focus on how to be
social, not on how to
do social.”
7. WHAT ARE THE ADVANTAGES OF
SOCIAL MEDIA?
• You reach large audiences.
• You have a direct connection
with your audience.
• You can create organic content.
• You have access to paid
advertising services.
• You build your brand.
• You drive traffic to your website.
• You can evaluate your
performance.
• You can share your expertise.
• You can connect anytime.
• You can educate yourself.
• You can build relationships.
“Social media is not
about the people! Not
about your business.
Provide for the people,
and the people will
provide you”
- Matt Goulart
8. WHAT ARE THE DISADVANTAGES OF
SOCIAL MEDIA?
• Lacks Emotional Connection.
• Gives People a License to be Hurtful.
• Decreases Face-to-Face
Communication Skills.
• Conveys Inauthentic Expression of
Feelings.
• Diminishes Understanding and
Thoughtfulness.
• Causes Face-to-Face Interactions to
Feel Disconnected.
• Facilitates Laziness.
• Distractions
• Loss of privacy.
“The power of Social
media is it forces
necessary change. “
. - Erik Qualman