SoLoMo is a short form for Social, Local, and Mobile. It is a new approach to digital marketing. SoLoMo (social, local and mobile) is the convergence of collaborative, location-based and on-the-go technologies. The fundamental idea behind this strategy is to "sever the client or customer according to his likes/dislikes in his/her local neighborhood using social networking.” Advertisers may use SoLoMo apps to send push alerts to potential consumers who are nearby business radiations. This research's primary aim is To verify the authenticity of SoLoMo marketing communication in generation Z. Following are secondary the research objective of this study. 1. To study factors that influence the consumer to purchase goods and services through SoLoMo services. 2. To find out the preferable SoLoMo Platform and Application for communication.