SlideShare a Scribd company logo
1 of 13
Download to read offline
EDEN Social Media
EDEN NETWORK AISBL
GENERAL ASSEMBLY
12. November 2013 : Brussels
Aivar Ruukel
how are the destination brands made?
...by telling
stories
who are your storytellers?
yourself

media

businesses
local people

travelers
people have always talked
about their experiences...

...it is called word of mouth
social media is word of mouth on steroids
why are the stories shared by your
customers more important than
your own marketing messages?
Why EDEN SoMe Project?

raising EDEN's
visibility on Social media
and
learning experience for
all EDEN members who participate
please join us !
our target is travel enablers
- journalists
- travel bloggers
- tour operators
some of the metrics
November 2013

July 2014

2585

10000

Members

21

100

Pictures

419

4000

Subscribers

110

200

90000

1000000

231

3000

Fans

Channel views
Followers
EDEN social media : november 2013

More Related Content

Viewers also liked

Simplified approach to consider cracking effect on the behavior of laterally ...
Simplified approach to consider cracking effect on the behavior of laterally ...Simplified approach to consider cracking effect on the behavior of laterally ...
Simplified approach to consider cracking effect on the behavior of laterally ...
Ahmed Ebid
 

Viewers also liked (14)

Ensayo
Ensayo Ensayo
Ensayo
 
Nereis sp.
Nereis sp.Nereis sp.
Nereis sp.
 
Top 14 supply chain interview tips
Top 14 supply chain interview tipsTop 14 supply chain interview tips
Top 14 supply chain interview tips
 
Grupo 4 de 8 a 10 para impresion pdf
Grupo 4 de 8 a 10 para impresion pdfGrupo 4 de 8 a 10 para impresion pdf
Grupo 4 de 8 a 10 para impresion pdf
 
Función receptora y nerviosa de la retina
Función receptora y nerviosa de la retinaFunción receptora y nerviosa de la retina
Función receptora y nerviosa de la retina
 
Simplified approach to consider cracking effect on the behavior of laterally ...
Simplified approach to consider cracking effect on the behavior of laterally ...Simplified approach to consider cracking effect on the behavior of laterally ...
Simplified approach to consider cracking effect on the behavior of laterally ...
 
Mediref Podiatry CPD Event Presentation
Mediref Podiatry CPD Event PresentationMediref Podiatry CPD Event Presentation
Mediref Podiatry CPD Event Presentation
 
Mezclas de liquidos
Mezclas de liquidosMezclas de liquidos
Mezclas de liquidos
 
Latihan thn 1
Latihan thn 1Latihan thn 1
Latihan thn 1
 
Bits dinosaurios cole
Bits dinosaurios coleBits dinosaurios cole
Bits dinosaurios cole
 
Sedimentoscopia - contaminantes/artefatos
Sedimentoscopia - contaminantes/artefatosSedimentoscopia - contaminantes/artefatos
Sedimentoscopia - contaminantes/artefatos
 
Kisi kisi un smk bhs inggris 2015-2016
Kisi kisi un smk  bhs inggris 2015-2016Kisi kisi un smk  bhs inggris 2015-2016
Kisi kisi un smk bhs inggris 2015-2016
 
Transformaciones físico químicas de la materia. Guía para 7º Básico, estudi...
Transformaciones físico químicas de la materia. Guía para 7º Básico, estudi...Transformaciones físico químicas de la materia. Guía para 7º Básico, estudi...
Transformaciones físico químicas de la materia. Guía para 7º Básico, estudi...
 
Tema1 sociais
Tema1 sociaisTema1 sociais
Tema1 sociais
 

Similar to EDEN social media : november 2013

MobileMonday Switzerland - Introduction Mobile Travel event May 6 2013
MobileMonday Switzerland - Introduction Mobile Travel event May 6 2013MobileMonday Switzerland - Introduction Mobile Travel event May 6 2013
MobileMonday Switzerland - Introduction Mobile Travel event May 6 2013
MobileMonday Switzerland
 
Media kit BloggerNet 2014
Media kit BloggerNet 2014Media kit BloggerNet 2014
Media kit BloggerNet 2014
Vivian Buck
 
MoreSleep Creative Agency Credentials
MoreSleep Creative Agency CredentialsMoreSleep Creative Agency Credentials
MoreSleep Creative Agency Credentials
MoreSleep
 
Mobile apps at the Musée de la civilisation
Mobile apps at the Musée de la civilisationMobile apps at the Musée de la civilisation
Mobile apps at the Musée de la civilisation
Ana-Laura Baz
 
Digital Strategy Portfolio (2014)
Digital Strategy Portfolio (2014)Digital Strategy Portfolio (2014)
Digital Strategy Portfolio (2014)
Lucas Rojas
 

Similar to EDEN social media : november 2013 (20)

SPN Ogilvy DI Audi A1 Sportback Case
SPN Ogilvy DI Audi A1 Sportback CaseSPN Ogilvy DI Audi A1 Sportback Case
SPN Ogilvy DI Audi A1 Sportback Case
 
LENSIT
LENSITLENSIT
LENSIT
 
Eden aisbl ga_oa_07112013ptx
Eden aisbl ga_oa_07112013ptxEden aisbl ga_oa_07112013ptx
Eden aisbl ga_oa_07112013ptx
 
MobileMonday Switzerland - Introduction Mobile Travel event May 6 2013
MobileMonday Switzerland - Introduction Mobile Travel event May 6 2013MobileMonday Switzerland - Introduction Mobile Travel event May 6 2013
MobileMonday Switzerland - Introduction Mobile Travel event May 6 2013
 
Media kit BloggerNet 2014
Media kit BloggerNet 2014Media kit BloggerNet 2014
Media kit BloggerNet 2014
 
Designing a Cultural Phenomenon into a Digital/Physical Journey - Futurice - ...
Designing a Cultural Phenomenon into a Digital/Physical Journey - Futurice - ...Designing a Cultural Phenomenon into a Digital/Physical Journey - Futurice - ...
Designing a Cultural Phenomenon into a Digital/Physical Journey - Futurice - ...
 
MoreSleep Creative Agency Credentials
MoreSleep Creative Agency CredentialsMoreSleep Creative Agency Credentials
MoreSleep Creative Agency Credentials
 
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme VlaanderenTomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
 
Mobile apps at the Musée de la civilisation
Mobile apps at the Musée de la civilisationMobile apps at the Musée de la civilisation
Mobile apps at the Musée de la civilisation
 
Madrid & Lyon ~ City branding analysis and critique
Madrid & Lyon ~ City branding analysis and critiqueMadrid & Lyon ~ City branding analysis and critique
Madrid & Lyon ~ City branding analysis and critique
 
Portfolio Oliver Schneider, Design, Photography, Art-Direction
Portfolio Oliver Schneider, Design, Photography, Art-DirectionPortfolio Oliver Schneider, Design, Photography, Art-Direction
Portfolio Oliver Schneider, Design, Photography, Art-Direction
 
Flanders is a festival
Flanders is a festivalFlanders is a festival
Flanders is a festival
 
TravelWorldOnline Mediakit English January 2015
TravelWorldOnline Mediakit English   January 2015TravelWorldOnline Mediakit English   January 2015
TravelWorldOnline Mediakit English January 2015
 
4 cm2013
4 cm20134 cm2013
4 cm2013
 
uemura presentation English
uemura presentation Englishuemura presentation English
uemura presentation English
 
TravelWorldOnline Mediakit English November 2014
TravelWorldOnline Mediakit English  November 2014TravelWorldOnline Mediakit English  November 2014
TravelWorldOnline Mediakit English November 2014
 
Ana Penović @ POMP Forum 2016
Ana Penović @ POMP Forum 2016Ana Penović @ POMP Forum 2016
Ana Penović @ POMP Forum 2016
 
Flanders is a festival stm
Flanders is a festival  stmFlanders is a festival  stm
Flanders is a festival stm
 
How stories build your Brand
How stories build your BrandHow stories build your Brand
How stories build your Brand
 
Digital Strategy Portfolio (2014)
Digital Strategy Portfolio (2014)Digital Strategy Portfolio (2014)
Digital Strategy Portfolio (2014)
 

More from Aivar Ruukel

More from Aivar Ruukel (20)

Soomaa haabja ehitamise ja kasutamise pärand 2 aastat UNESCOs
Soomaa haabja ehitamise ja kasutamise pärand  2 aastat UNESCOsSoomaa haabja ehitamise ja kasutamise pärand  2 aastat UNESCOs
Soomaa haabja ehitamise ja kasutamise pärand 2 aastat UNESCOs
 
30 aastat loodusturismi Eestis. Tagasivaade algusesse.pdf
30 aastat loodusturismi Eestis. Tagasivaade algusesse.pdf30 aastat loodusturismi Eestis. Tagasivaade algusesse.pdf
30 aastat loodusturismi Eestis. Tagasivaade algusesse.pdf
 
Soomaa haabjakultuur UNESCO turismivõrgustikus
Soomaa haabjakultuur UNESCO turismivõrgustikusSoomaa haabjakultuur UNESCO turismivõrgustikus
Soomaa haabjakultuur UNESCO turismivõrgustikus
 
Dug-out boats masterclass
Dug-out boats masterclassDug-out boats masterclass
Dug-out boats masterclass
 
Community involvement and research on haabjas heritage.pdf
Community involvement and research on haabjas heritage.pdfCommunity involvement and research on haabjas heritage.pdf
Community involvement and research on haabjas heritage.pdf
 
Soomeugrilaste ruhed ja haabjad.pdf
Soomeugrilaste ruhed ja haabjad.pdfSoomeugrilaste ruhed ja haabjad.pdf
Soomeugrilaste ruhed ja haabjad.pdf
 
Development of water-based Ecotourism
Development of water-based EcotourismDevelopment of water-based Ecotourism
Development of water-based Ecotourism
 
Vikingeskibsmuseets forskningsforum - Expanded dugout canoes from Estonia’s S...
Vikingeskibsmuseets forskningsforum - Expanded dugout canoes from Estonia’s S...Vikingeskibsmuseets forskningsforum - Expanded dugout canoes from Estonia’s S...
Vikingeskibsmuseets forskningsforum - Expanded dugout canoes from Estonia’s S...
 
Soomaa viis aastaaega
Soomaa viis aastaaegaSoomaa viis aastaaega
Soomaa viis aastaaega
 
Hõimurahvaste ühepuupaadid
Hõimurahvaste ühepuupaadidHõimurahvaste ühepuupaadid
Hõimurahvaste ühepuupaadid
 
Estonian Expanded Logboat in UNESCO’s Intangible Cultural Heritage list
Estonian Expanded Logboat in UNESCO’s Intangible Cultural Heritage listEstonian Expanded Logboat in UNESCO’s Intangible Cultural Heritage list
Estonian Expanded Logboat in UNESCO’s Intangible Cultural Heritage list
 
Üleujutused haabjapärandi säilitajana
Üleujutused haabjapärandi säilitajanaÜleujutused haabjapärandi säilitajana
Üleujutused haabjapärandi säilitajana
 
Haabjas - Tradition and Stories
Haabjas - Tradition and StoriesHaabjas - Tradition and Stories
Haabjas - Tradition and Stories
 
Case Study: Soomaa Tourism Region
Case Study: Soomaa Tourism RegionCase Study: Soomaa Tourism Region
Case Study: Soomaa Tourism Region
 
How to interpret Rural Lifestyle to foreign customers
How to interpret Rural Lifestyle to foreign customersHow to interpret Rural Lifestyle to foreign customers
How to interpret Rural Lifestyle to foreign customers
 
Soomaa lootsikukultuur ja selle jätkusuutlikus
Soomaa lootsikukultuur ja selle jätkusuutlikusSoomaa lootsikukultuur ja selle jätkusuutlikus
Soomaa lootsikukultuur ja selle jätkusuutlikus
 
Pärnu linna, Pärnumaa, Soomaa ja Matsalu rahvuspargi kestliku turismi uuring...
Pärnu linna, Pärnumaa, Soomaa ja Matsalu rahvuspargi  kestliku turismi uuring...Pärnu linna, Pärnumaa, Soomaa ja Matsalu rahvuspargi  kestliku turismi uuring...
Pärnu linna, Pärnumaa, Soomaa ja Matsalu rahvuspargi kestliku turismi uuring...
 
Miks (ühepuu)lootsik ja miks UNESCO-staatus on väärtuslikud?
Miks (ühepuu)lootsik ja miks UNESCO-staatus on väärtuslikud?Miks (ühepuu)lootsik ja miks UNESCO-staatus on väärtuslikud?
Miks (ühepuu)lootsik ja miks UNESCO-staatus on väärtuslikud?
 
Ecotourism in Europe 2022
Ecotourism in Europe 2022Ecotourism in Europe 2022
Ecotourism in Europe 2022
 
Sustenaablus turismis
Sustenaablus turismisSustenaablus turismis
Sustenaablus turismis
 

Recently uploaded

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 

Recently uploaded (20)

Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 

EDEN social media : november 2013