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The Future of the Connected Traveler & Smart Travel Experience

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The Future of the Connected Traveler & Smart Travel Experience

  1. 1. Always Connected Manoj Jasra
  2. 2. • Travel Journey >> Micro Journeys • Optimizing the Ancillary Funnel • User-Centric Approach to Communication
  3. 3. 17% of all flight bookings are now mobile Across all verticals, mobile travel booking continues to rise
  4. 4. Surprised?
  5. 5. Stage of Travel Journey Stress Level In-Flight Major Flying Anxiety To Airport
  6. 6. Dream Research Book Plan To Airport At Airport In-Flight Arrival Destination Home
  7. 7. Dream Research #MicroJourney
  8. 8. To Airport At Airport #MicroJourney
  9. 9. Airport In-Flight #MicroJourney
  10. 10. Communication
  11. 11. Enterprise Communication Platform Platform-Agnostic Communication Interpretation Layer
  12. 12. Approach to Ancillary $60 Billion in Airline Ancillary Revenue in 2015
  13. 13. Traditional Booking Path Results Confirmation Payment Guest Info Email Itinerary
  14. 14. Intelligent Booking Path Results Confirmation Payment Guest Info Email Itinerary - Family of 5 - Hawaii - 60 Days Out - 10 Day Trip - Gold Tier - Tablet Booking CRM / Analytics / Cross-Channel Data
  15. 15. Days Out 30 7 3 <24 Hours Refine Based on Guest Journey & Data
  16. 16. Wrapping Up…
  17. 17. Contextual Experiences are Essential
  18. 18. Contextual Moments

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