1. FINANCIALLY
ADVANCED™
A better way to meet your financial goals
McAdamFinancially Advanced™

2.
Being
financially
advanced
requires
a
whole
new
level
of
thinking
and
doing.
At
McAdam,
we’ve
completely
reinvented
the
concept
of
financial
advice
to
take
you
and
your
future
to
a
whole
new
level.
Unlike
most
advisors,
we
go
beyond
the
traditional
focus
on
your
personal
and
financial
life.
We
also
consider
an
additional,
more
important
driver
of
your
financial
picture—your
profession.
Years
of
research
and
experience
have
taught
us
that
your
profession
—
what
you
do,
where
you
do
it
and
how
you
do
it
—
has
the
greatest
influence
on
your
finances
and
future.
That’s
why
we’ve
designed
it
as
the
core
foundation
of
our
proven
Advanced
Advisory
Model
TM.
About
Us
We
are
expanding
our
advisor
force
and
looking
for
motivated
candidates
that
are
passionate
about
being
a
Financial
Advisor
and
building
a
career
in
that
field.
Managing
over
$1
billion
in
assets,
advisors
serve
clientele
with
advanced
planning
in
niche
markets
such
as;
professors,
attorneys,
doctors
and
employees
with
complex
benefits.
We
have
a
great
company
culture,
on-­‐going
training,
career
growth
opportunities,
and
a
team
that
has
fun
while
making
good
money.
Products
and
Services
As
an
independent
advisory
firm
associated
with
Charles
Schwab
and
Pursche
Kaplan
Sterling
(PKS),
our
clients
have
access
to
a
wide-­‐range
of
services,
products
and
strategies,
including:
• Wealth
Management
• Financial
Planning
• Advanced
Tax
and
Insurance
Strategies
• Business
Owner
Services
What
a
financial
advisor
does:
• Identifies
and
sets
appointments
with
potential
clients
in
teams
• Works
closely
with
a
mentor
to
meet
with
clients
to
assess
their
financial
needs
• Designs,
develops,
and
implements
a
team-­‐based
marketing
plan
• Develops
a
customized
financial
plan
to
address
each
client’s
outlined
goals
• Maintains
strong
relationships
with
clients,
helping
them
to
track
their
progress
over
time
• Provides
ongoing
consultation
and
support
Additional
Requirements
of
the
role:
• Pursuing
bachelor’s
degree
in
business
or
industry
related
field
(Marketing,
Finance,
Accounting,
etc.)
• Ability
to
obtain
licenses
• Advisors
in
our
program
benefit
from
uncapped
earning
potential.
Top
advisors
can
make
$100,000+
in
their
first
year.
Advisors
must
be
comfortable
with
the
majority
of
their
compensation
coming
from
their
results.
• U.S.
Citizen
or
Permanent
Resident
Please
visit
our
website
at
www.mcadamfa.com
Securities
offered
through
Purshe
Kaplan
Sterling
Investments,
Member
FINRA/SIPC
Headquartered
at
18
Corporate
Woods
Blvd.,
Albany,
NY
12211.
Purshe
Kaplan
Sterling
Investments
and
McAdam
LLC
are
not
affiliated
companies.
Recruiter
Contact
Information:
Jessica
Sanders
jessica.sanders@mcadamfa.com
215.399.9345

3. Being financially advanced
requires a whole new level of
thinking and doing.
At McAdam, we’ve completely reinvented the
concept of financial advice to take you and
your future to a whole new level. Unlike most
advisors, we go beyond the traditional focus
on your personal and financial life. We also
consider an additional, more important driver
of your financial picture—your profession.
Years of research and experience have taught
us that your profession — what you do, where
you do it and how you do it — has the
greatest influence on your finances and future.
That’s why we’ve designed it as the core
foundation of our proven Advanced Advisory
ModelTM
.
With one of the largest financial networks in
the country that includes hundreds of advisors
across six offices, our integrated platform of
services, tools and experience helps put your
financial picture into better focus. It isn’t just
a small step forward in financial advice—it’s
Financially AdvancedTM
.
Improved clarity and control of your
financial future
Profession-driven, tailored advisory
approach
Integrated services tailored for each life
stage
Advanced financial research and
information
Advanced technology and consolidated
asset reporting platform
Online client portal for 24/7 information
and insights
Advanced planning tools and resources
Expanded network access to
individualized services
What Financially Advanced™
Means to You
Financially Advanced™
A better way to meet your financial goals

4. FINANCIAL
PERSONAL
PROFESSIONAL
Advanced Advisory Model™
Career Landscape
o Anticipated financial
trajectories
o Industry growth trends
o Compensation models
o Equity opportunities
Benefits Landscape
o 401(k) strategies
o Health plan
considerations
o Comprehensive
insurance planning
o Deferred compensation
strategies
o Stock options strategies
Products
o Advanced investment strategies
o Reporting and analysis tools
o Client access to aggregated
online accounts
o Financial calculators
Lifestyle
o Fixed spending analysis
o Discretionary spending analysis
o Risk tolerance profile
o Life stage planning
Family
o Life insurance strategies
o Income protection planning
o College planning
o Family trust planning
o Comprehensive estate planning
Retirement
o Retirement goal analysis
o Retirement lifestyle planning
o Specialized income portfolio
planning
o Succession planning strategies
Special Needs
o Short-term goals
o Unique health concerns
o Family hardships
Knowledge
o Investment advisors with
industry certifications
o Decades of combined experience
o Global research and insights
o Broad client scenario expertise
Trends
o Short-term trend strategies
o Alternative financial products
and services
o Long-term hedge strategies
Opportunities
o Emerging markets
o Unique valuations
o Industry/sector risk analysis
Risk Landscape
o High-risk promotions
o Travel
o Cash reserve
layering
Investment Landscape
o Access to capital
o Entrepreneurial ventures
o Strategic partner deals
o Participation in capital
markets
McAdam
The Advanced Advisory Model™
McAdam’s Advanced Advisory Model™
is an intelligent advisory model that integrates all three
areas of financial planning: the financial, the personal — and the professional.
Each profession has its own unique patterns of career and financial inflection points. With our
advanced knowledge and deep experience with professions and their challenges and
opportunities, we help you make the most informed decisions at each step and provide you
with a whole new level of clarity and control.

5. McAdamFinancially Advanced™
Financial Planning
• 401(k) Strategies
• Retirement Planning
• Tax and Insurance Strategies
• Employer Benefits Optimization
• Education Planning
• Estate Planning
Wealth Management
• Investment Advisory Services
• Tax-Sensitive Investment Management
• Investment Income Strategies
• Alternative Investment Strategies
• Specialized Separately Managed Account Access
Advanced Tax and Insurance Strategies
• Advanced Tax Strategies
• Actuarial Plan Design
• Advanced Insurance Architecture
• Advanced Estate Strategies
Business Owner Services
• Business Continuity Planning
• Owner and Executive Compensation Plans
• Qualified Retirement Plans
• Key Employee Retention Plans
• Business Succession Planning
Products and Services
As an independent advisory firm associated with Charles Schwab and
Pursche Kaplan Sterling (PKS), our clients have access to a wide-range
of services, products and strategies, including:

6. Shane M. Sweigart
Field Vice President
Financial Advisor
1880 John F. Kennedy Blvd. Suite 1600
Philadelphia, PA 19103
Phone: 215.399.9362
Email: shane.sweigart@mcadamfa.com
Our Mission Our Vision
Provide select clients with
an industry leading financial
planning experience focused
on assessing goals and
implementing strategies that
really work.
Deliver top tier training,
resources, and career
development systems that
will support the career
growth of industry leading
financial advisors.
Guiding Principles Guiding Values
1. Compliance: Do what’s
right and follow the rules
2. Respect: Yourself, co-
workers, and clients
3. Integrity: You are as good
as your word
4. Client comes first: Educate,
implement, service
1. Excellence: Strive to be the
best YOU can be
EVERY DAY
2. Personal Responsibility:
You own your own
development
3. Maximize each day: Big
Results come from doing
the little things right every
day
4. Be Prepared: Opportunities
will come. Be Ready
5. Diversity: All people are
different. Don’t say things
behind someone’s back
you wouldn’t say to their
face.
6. Have Fun
“Thank you for coming to learn more about McAdam. We are excited that
you have taken the first step to explore the opportunity of becoming a
successful financial advisor. We wish you the best of luck in the interview
process.”
- Shane M. Sweigart
Date: _____________ Time: _____________

7. Top Achiever Silver/Gold Team Platinum Team
Presidents
Advisory Council
Mastery level of ability to make all
phone calls
Fully implemented marketing plan
to acquire 30 clients per year
Fully implemented marketing plan in
order to acquire 50 clients per year
Fully implemented marketing plan
to acquire 75-100 clients per year
Ability to conduct approach first
meeting
Segmented client base into
service model
30 clients per year from referrals 50 clients per year through referrals
Ability to effectively ask and receive
referrals
Fully implemented client service
model
Client Service Coordinator hired into
practice
Full time operations director in
practice
Ability to conduct a money guide
pro plan from start to finish
Full integration and implementation
of CRM system
Pass modules 3-5 of CFP Study and pass CLU designation
Ability to conduct data gathering
meeting
Full understanding of uses of
annuities, mutual funds and other
investment products on the platform
Pass CFP Comprehensive Hire 3 representatives into group
practice
Have a fully implemented lead
management system in CRM
Full understanding of uses of
permanent life insurance products
for advanced case analysis
Pass first module of CLU All processes in practice replicable
through manuals, checklists and
tracking
Full understanding of variable and
indexed annuities and mutual funds
Board member of a local community
association
President or Chairman of local
community association
PAC model week nearly 100% client
facing
Have a full understanding of the
features and benefits of permanent
life insurance
Fully integrated, custom design,
model work week
Advanced understanding of business
planning including NQ deferred
comp and business succession
planning
Structured business plan to ensure
compliance and client service model
Have full understanding of the
features and benefits of term life
insurance
15 new clients per year from
referrals
Take on Jr associate to begin
integration of practice in order to
grow the practice to the next level
Serve on McAdam Financial Group
PAC to help shape the future of the
firm
General understanding of the flow
of business
Study and pass first 2 modules
of CFP
Participate in Mastermind Study
group
Integration of strategic partnerships
Have tracking system in place
to understand and identify
opportunities in activity
management system
Study and pass your CRPC exam Attend Platinum Team Conference Best practice teacher and mentor
for peers trying to become metallic
team producers
Full understanding of monthly
requirements around compliance
Have COI relationships with an
attorney, accountant, mortgage
broker and real estate agent
Have Bank / Credit Union strategic
partnership
Advanced understanding of all in-
vestment and risk product strategies
to serve the mass affluent market
Full understanding of ING
presents software
Full understanding of ING Presents
software, BMZ marketing online,
Forefield
Advanced understanding of running
a compliant organization
Vision based business plan aligned
with growth of organization by
20% per year
Detailed marketing plan from
week 30 in order to qualify for
metallic team
Working knowledge of investment
planning and advisory platform
Advanced knowledge of managed
money products for investment
planning
Fully integrated COI relationships
with tax and estate planning
professionals
See 6 people per week, average See 12 people per week, average See 20 people per week, average See 30 plus people per week,
average
Results Qualifiers
$75K to GRID and 20 plans $125K/150K to GRID $375K to GRID $650K to GRID
Advisor Development Path
McAdamF i n a n c i a l G r o u p
A leading distributor for ING Financial Partners
Advisor Development Path

8. Financial Advisor Advisor Coach District Manager Field Vice President
Responsibilities
Develop complex plans in order to help clients analyze their
financial situation to maximize wealth
Perform all of the functions of a Financial Advisor as listed Perform all of the functions of a Financial Advisor and Advisor
Coach as listed
Perform all of the functions of a Financial Advisor,
Advisor Coach, and District Manager as listed
Work with your leader to design, develop, and implement
marketing plans in order to grow the organization's business
Begin the development of people by doing field coverage and
acting as a mentor for new financial advisors in the business
Assist in the business planning design and development
which includes vision, goals, budgeting, forecasting and
implementation
Establish and set the overall vision of the organization
Act as a liaison between new/existing clients and the
products/vehicles we provide through numerous vendors
Assist in the implementation of organizational initiatives that
were developed with the district manager and FVP to drive
processes such as budgets, client acquisition, client service
or overall production per advisor
Grow the organization by personally recruiting advisors Uphold the regulatory requirements of the NASD and
state insurance departments. This is done by providing
overall supervision of the organization
Analyze clients assets and design complex asset allocation
analysis to provide wealth management advice strategies
to clients
Assist new advisor development training by doing joint field
work with new FA's
Train new FA's on advanced market case work through joint
field work, classroom training, and 1-1 mentoring
Define process and work with District Managers and
Advisor Coach to grow the business through new advisor
selection and growth of productivity
Begin the process of personal development by starting to
acquire professional designations such as CFP, CHFC, CRPC,
CLU,AWMA
Begin the regulatory requirements needed to supervise FA's
as a District Manager. This includes testing requirements
such as Series 24, 7, 66
Uphold the regulatory requirements through conducting
annual office inspections, audits, and general supervision
Be a community leader that supports diversity, community
development, and overall "good citizenship"
Act in a business development capacity to begin the
development of a professional practice for the organization
Provide assistance with advanced cases to design solutions
for clients
Be the process owner of organizational initiatives which
will include design, planning, implementation tracking, and
accountability
Manage the real estate, acquisitions, operations, FA's,
and recruiting departments
Develop risk transfer analysis and solutions for clients to
ensure the appropriate amount of protection for their family
Provide leadership in the organization around compliance,
ethics, culture and professionalism
Work with organizational specialist to partner in order to
achieve common goals in increasing investment sales, client
acquisition and insurance.
Develop leaders through implementation of process,
structure, mentoring, classroom, and active recruiting
of more leaders
Attend leadership development, mentor and training
programs
Complete at least one professional designation Continue personal development participate in corporate and
industry sponsored trainings
Continue personal development by serving in industry
related board functions
Be involved in the growth of your site by innovating
and contributing new ideas
Participate in business planning to continue to develop
advisors through productivity and efficiency processes
Obtain at least 1 professional designation in addition to
getting a Series 24 license.
Continue to develop by obtaining 3rd professional
designation
Typical Time Frames
One - Two Years Two - Five Years Three - Seven Years Five - Eight Years
Compensation Range
$0 - $85,000+
Advisor Compensation plus opportunities
to be considered for District Manager
50,000 - $250,000 + $100,000 - $500,000 +
Performance Expectations
Mercury Award - 35,000 to GRID and 10 FP's Silver Team- $125,000 GRID Gold Team - $150,000 GRID Organizational growth of 20% + per year
1st year top achiever At least one professional designation At least two professional designations Compliance orientated organization
35 new clients 35 new clients 10 new clients & 5 personally recruitied Advisors Grow by 30+ new advisors per year.
Fast Track Leadership Development Plan
McAdamF i n a n c i a l G r o u p
A leading distributor for ING Financial Partners
For registered representative use only. Not for distribution to the public.
Fast Track Leadership Development Plan

9. Financial Planning Firm McAdam
Launches Independent RIA
Philadelphia PA– October 23, 2014 – McAdam, the Philadelphia-based boutique financial
planning firm with nearly 200 advisors managing nearly $1 billion in assets, announced
today it has launched a new Registered Investment Advisory (RIA) entity serving their fee-
only independent financial advisors and their clients. The formalization of McAdam is the
final step toward open architecture and product and service transparency for advisors and
clients. At the RIA, Charles Schwab will be providing all custodial services.
Since its founding in 2008, the firm has been affiliated with Voya Financial Advisors, Inc.,
formerly ING Financial Partners, Inc. (“ING”). Effective October 3, 2014, the firm is now
affiliating with Purshe Kaplan Sterling Investments (“PKS”) as their new full-service broker/
dealer.
“We see this as a critical part of our evolution as a leader for both clients and advisors in
the personal financial services space,” said Michael McAdam, founder and CEO. “Launch-
ing this fee and commission RIA hybrid model is the final step toward true open architec-
ture.”
RIA hybrid models combine the unbiased broad access to world-wide products and servic-
es, with the high-touch relationships and service of a truly independent brokerage platform.
“This move allows us to make key operational improvements to virtually every part of our
business,” said McAdam. “Back in 2008, ING was the ideal foundational partner for us.
But today we see ourselves as an entirely new breed of financial services firm -- on the
front end of the RIA hybrid trend.”
The McAdam launch is part of a small but growing trend of traditional firms who are be-
coming hybrid RIAs, typically offering fee-based investment accounts and broad financial
planning services. As part of its launch, the firm plans to introduce a new branded identity,
website, advisor and client portals, state-of-the-art dashboards and a national targeted
marketing platform.
The number of wealth managers who registered as investment advisers grew at an annual
rate of 8 percent between 2004 and 2012, while brokers at traditional firms fell by an aver-
age of 1.2 percent in those years, according to Cerulli Associates, a Boston-based wealth
management consulting firm.
Combines Access, Service and Technology in Hybrid Model