2. 1
Table of Contents
Executive Summary…………………………………………………………………………2
Marketing……………………………………………………………………………………….3
Company assessment
Goal setting
Implementation Plan
Customer segment
Value proposition
Deliverable Summary
Development Plan
First Draft Manuscript Deliverables…………………………………………………..6
Financial Techniques…………………………………………………………………………6
SWOT Analysis
Set goals
Project management…………………………………………………………………………7
Eden Honeybee Project
Food Security
Global Strategic Management…………………………………………………………..8
Risk assessment and mitigation
Personal Goals………………………………………………………………………………….9
8. 7
How can others help?
What do we have available for foundation and corporate grants?
How do we identify prospects?
Are there any physical items we can sell (memorial bricks)?
Using information from these question will create an outline for how this should be approached.
Develop a packet that works on the following information.
Information on CG
o General background
o Campaign overview
o The case for CG
o Elevator language
CG worker assignment
o Preparation
o Making the call getting appointment
o The visit
o The follow‐up
Conclusion
o Develop coaching/or partnerships to monitor, assess and improve marketing strategies
Project management
CG projects focus on sustainable development and in order to sustain the sustainable development
projects CG must demonstrate how the environment, economic and social parts all come together to
support their various projects.
11. 10
Goal Apply Personal/Professional
Sustainable Business Practices As a non‐profit organization
everything we do must be
sustainable, minimal
environmental impact and
promote UNGC initiatives
Personal and professional
Company Structure Developing a company
structure that supports
organizational goals and growth
is the corner stone of this
project, it is where the hand
book will draw its power from
Professional
Risk Management In deciding how to market this
organization we will have to
develop a risk management
model to decide how to focus
our efforts
Professional
Marketing At the end of this project we
should have a document that
embodies the culture and goals
of the organization and this is
what will be marketed.
Personal and Professional
Working International This job will take place on a new
continent for me, this will be my
first international job
Personal and Professional
Project Management This is in all respects a project
that has many moving part and
need help from all ends of the
organization. I will act as a
contracted PM for this project
Professional
Write a Book The main deliverable of this
project it to develop a book that
instructs people on philosophy
of this organization. I will act as
a contributing author in this.
Personal
Adventure in South Africa We will be on the coast and I
would like to go shark cage
diving, ride an elephant, eat
new foods and camp
Personal