1. QUESTION 3: WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE YOUR
MEDIA PRODUCT AND WHY?

3. LIONSGATE
• Lionsgate, previously known as Cinepix Film Properties, is a Canadian-American film
production/distribution studio and a division of Lions Gate Entertainment. It is the largest and most
successful mini-major film studio in North America. It focuses on foreign and independent films and has
distributed various commercially successful film series, including The Twilight Saga, The Hunger
Games, The Divergent Series, Saw and The Expendables.
• Cinépix Film Properties was founded in 1962 by John Dunning and Andre Link and was based in
Montreal. CFP was a leading Canadian independent motion picture company, releasing both English-
and French-language films and making ten to 12 modestly budgeted titles annually and distributed art-
house films.
• Lions Gate Entertainment Corporation was formed in the summer of 1997 by Frank Giustra, a banker
who had dabbled in feature film financing. LGE purchased Cinépix and kept its leadership. Cinépix
Film Properties was renamed Lions Gate Films on January 12, 1998. LGE also purchased the
Vancouver-based North Shore Studios, which became Lions Gate Studios. In June 1998, LGE
purchased International Movie Group, whose film library included Jean-Claude Van
Damme's Kickboxer.

4. LIONSGATE FILMS
• Its first major box office success was American Psycho in 2000, which began a trend of producing and
distributing films too controversial for the major American studios, including Cube 2:
Hypercube (2002), Saw (2004), and the Michael Moore documentary Fahrenheit 9/11 (2004), which
had been the studio's highest grossing film until the release of The Hunger Games in 2012
• Lions Gate occasionally co-produces films with major studios. For example, Lions Gate teamed with
Miramax Films for the 2004 sequel Dirty Dancing: Havana Nights and with Paramount Pictures for
2002's Narc and 2004's The Prince & Me. Lions Gate was also a silent partner in 20th Century Fox's
2004 sci-fi film The Day After Tomorrow

5. WHY LIONSGATE?
• I decided to choose lionsgate because they have a very good reputation with the quality of the films
they produce. This means that my film should be able to attract a wide range of audience because they
will expect quality coming with the distributor. They are also well known with the distribution of action
films such as The Expendables and The Hunger Games and these films fit the same genre as my film
so this should work well with the distribution of my film.
• The distribution of selected recent non-in-house films for pay-per-view and on-demand are under the
supervision of NBC Universal Television Distribution under Universal Pictures while all others are
distributed for both cable and broadcast television through Lionsgate's syndicated division. This allows
a wider range of audience to watch my film as it can be viewed on most televisions and not just
broadcast TV.

6. WHY LIONSGATE?
• Aside from home video distribution of films sub-licensed from other studios, Lionsgate's library consists
of films from the respective companies Lionsgate succeeded-in-interest, such as Trimark
Pictures, Vestron Pictures, and Artisan Entertainment, in addition to their in-house material. Their
complete ownership depends on the worldwide regions of license. This means that they have links with
other film distribution companies meaning more companies will be able to distribute my film and this
should increase the amount of viewers who watch my film.
• Lionsgate has a home video library of more than 13,000 films with all of the former Artisan
Entertainment releases many of which are also from Vestron Pictures, including such titles as Dirty
Dancing, Army of One, Total Recall, On Golden Pond, The Hunger Games: Catching Fire and
the Rambo series. Lionsgate also distributes select NBC programs such as Will & Grace, Little House
on the Prairie and The Biggest Loser. Lionsgate is also the current home video distributor of HiT
Entertainment titles, including Barney & Friends, Thomas & Friends, and Fraggle Rock. Lionsgate also
distributes the home media for the Playhouse Disney series The Doodlebops.

7. THE EXPENDABLES
This is the poster for the film The Expendables.
As you can see there are many similarities to
the poster which I created for my film Pure
Vengeance. Both covers feature a skull with
weapons place around the skull and the titles
are in a very similar font style (the army style).
Furthermore you can see that at the top of
both posters it features the Last name of each
of the actors who are in the film. This is perfect
for my film as a lot of the ideas came from
watching the Expendables film and the fact
that there are many similarities between the
two posters indicates to the audience that
they are similar (both action films).

8. LIONSGATE AND MY FILM
• From looking at Lionsgate Films I have come to the conclusion that they would be the best distributor
for my film. The main reason for this was because of their glowing reputation in distributing good
quality films in general but also with their outstanding record for action films. Lionsgate have
unarguably built a solid reputation with the audience and the fact that they have shown that they can
distribute independent films like my own shows that the film has potential to be a success. As shown in
the table below, Lionsgate’s top 10 highest grossing films are mainly action films, in fact half of the top
10 films are under the genre category of action which is encouraging for my film being action. Overall
this is why I have chosen to go with Lionsgate and although there were other companies which I
thought about going with, Lionsgate edges out as being the one to go with.