1.
1. Corporate sales
In sports, the marketing of private seats or
luxury boxes to businesses for use on their
“company nights” or to entertain clients

2.
Event marketing
The process of planning and executing the
conception and promotion of gatherings or
activities that satisfy individual and
organizational objectives

3.
Group sales
In sports, the marketing of seats and ticket
packages to social organizations

4.
Hallmark sport events
Popular championships or tournaments that
take place only at certain times, such as once
a year or once every four years (e.g., the
NCAA Final Four or the World Cup)

5.
1. Hospitality
In event marketing, an activity that involves
welcoming special guests and arranging for
travel, accommodations, meals, and
entertainment

6.
In-game promotions
In sport marketing, a team or
organization’s attempt to communicate
with and entertain fans during the course
of play

7.
Internship
Training in which schools and businesses
cooperate to provide on-the-job practice for
learners; learners receive classroom
instruction and on-the-job experience

8.
Market research &
development
The systematic gathering, recording, and
analyzing of data about a specific issue, situation,
or concern, and the use of that data to create and
implement plans to reach new target audiences